Best Data for Audience Segmentation

Recommended Data for Audience Segmentation

Location-Based Audiences | Mexico & Brazil | Location-based advertising

Location-Based Audiences | Europe | Audience Targeting

Location-Based Audiences | North America | Targeted Advertising

1datapipe Consumer Behavior Data | 6 Emerging Markets | 561M+ Records of GeoLifestyle, Consumer Behavior and Location-Based Insights

Mobile Location Data | Saudi Arabia | +15M Unique Devices | +5M Daily Users | +5B Events / Month

Mobile Location Data | United Kingdom | +45M Unique Devices | +15M Daily Users | +15B Events / Month
SafeGraph
We are using safegraph data to research on the foot traffic of airports in the U.S. We find it very helpful with lots of documentation. The customer support is awesome. You can post in the slack channel and got a response very quickly
OnAudience
Datasys
Unacast
Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Quadrant
Veraset
Frequently Asked Questions about Audience Segmentation
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.