Audience Segmentation

Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Our Data Partners
Auto Segment - Accurate customer segmentation Netherlands covered icon
Netherlands covered
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
OnAudience - Audience Data (1,200 ready-made segments) 3.08B Unique AppNexus IDs Globally / Month icon
3.08B Unique AppNexus IDs Globally / Month
OnAudience - Audience Data (1,200 ready-made segments) 100% Nielsen Digital Ad Rating icon
100% Nielsen Digital Ad Rating
OnAudience - Audience Data (1,200 ready-made segments) 249 countries covered icon
249 countries covered
Our audience segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes.
Cookieless "Fair-Trade" Audience Segments USA covered icon
USA covered
Reklaim has 1000+ 1st party, cookieless audience segments across all verticals available for activation across all programmatic and social platforms.
pH Persons for Health - Segmentation System with 14 Clusters - 265M US Adults 265 Million US Adults icon
265 Million US Adults
pH Persons for Health - Segmentation System with 14 Clusters - 265M US Adults USA covered icon
USA covered
pH Persons for Health - Segmentation System with 14 Clusters - 265M US Adults 1 years of historical data icon
1 years of historical data
HealthWise Data's proprietary segmentation system, pH Personas for Health, groups every US adult into one of 14 clusters based on their overall health and li...
Fifty: Audience Creation & Activation - Audience Data Service (North America, Europe, Asia) 115 countries covered icon
115 countries covered
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
CTV (Connected TV) data - Segmented Audiences and Raw files 450M CTV user profiles icon
450M CTV user profiles
CTV (Connected TV) data - Segmented Audiences and Raw files 100% Nielsen Digital Ad Ratings icon
100% Nielsen Digital Ad Ratings
CTV (Connected TV) data - Segmented Audiences and Raw files 106 countries covered icon
106 countries covered
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
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Zeotap
Based in Germany
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.