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Best Data for Audience Segmentation

Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.

Top Data Products for Audience Segmentation

Find the right dataset, API, or database for Audience Segmentation.

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Advanced TV Audience

by PreciseTarget
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
Volume220M shoppers
Quality99% of US population
Country
USA
History5 years of past data available
Use CaseData Enhancement, Consumer Data Enrichment + 3 more
Pricing available upon request
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Premium Partner
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Audience Creation and Activation

by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Use CaseAudience Targeting, Audience Segmentation + 1 more
Starts at
$1$0.80 / CPM
20% Datarade discount
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pH Segmentation Data

by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Segmentation, Marketing + 3 more
Pricing available upon request
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Auto Segment

by Matrixian Group
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
Country
Netherlands
Use CaseAudience Segmentation, demographic segmentation
Pricing available upon request
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Raw Location Data

by Quadrant
Quadrant’s raw location data is gathered from a variety of mobile SDKs across the world, allowing you to perform location analytics and derive location-based intelligence
History2 years of past data available
Use CaseAttribution Analysis, Urban Mobility Analysis + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Mobile Location Data EU

by Predicio
GDPR-compliant Location Data in the EU
Volume61.5M Daily Active Users
Country
Germany
United Kingdom
France
+ 48 others
Use CaseCustomer Journey, Audience Segmentation + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Predictive Credit Intelligence

by TrackStar
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
Volume30M records
Quality0.98% AUC Score
Country
USA
History15 years of past data available
Use CasePredictive Analytics, Machine Learning (ML) + 3 more
Available Pricing:
Monthly license
Yearly license
Usage-based
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Mobile Location Data EU

by Quadrant
GDPR-compliant Mobile Location Data in EU
Country
Germany
United Kingdom
France
+ 48 others
History2 years of past data available
Use CaseAttribution Analysis, Audience Segmentation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Cookie/Mobile Data Enrichment For DMPs & CDPs

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume600M records
Country
USA
Canada
Use CaseAudience Segmentation, Audience Targeting + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Premium Partner
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Lifesight People Data

by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
Volume910M Device Profiles
Quality70% match rate
Country
USA
China
Japan
+ 127 others
History2 years of past data available
Use CasePersonalization, User Profiling + 3 more
Starts at
$5,000 / month
Free sample available
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Top Data Providers for Audience Segmentation

Compare the best vendors offering data for Audience Segmentation.

Based in United States of America

Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United States of America

Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in Singapore

Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...

Based in Singapore

Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...

Based in United States of America

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget's unique insights have created...

Popular Data Types Used for Audience Segmentation

Explore the most commonly used data types for Audience Segmentation.

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.