Best Data for Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Best Data for Audience Segmentation
Top Data Products for Audience Segmentation
Find the right dataset, API, or database for Audience Segmentation.
Advanced TV Audience
by PreciseTarget
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
| Volume | 220M shoppers |
|---|---|
| Quality | 99% of US population |
| Country | USA |
| History | 5 years of past data available |
| Use Case | Data Enhancement, Consumer Data Enrichment + 3 more |
Pricing available upon request
Premium Partner
Audience Creation and Activation
by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
| Use Case | Audience Targeting, Audience Segmentation + 1 more |
|---|
Starts at
$1$0.80 / CPM
20% Datarade discount
pH Segmentation Data
by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
| Volume | 242 Million US Adults |
|---|---|
| Country | USA |
| History | 1 years of past data available |
| Use Case | Audience Segmentation, Marketing + 3 more |
Pricing available upon request
Auto Segment
by Matrixian Group
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
| Country | Netherlands |
|---|---|
| Use Case | Audience Segmentation, demographic segmentation |
Pricing available upon request
Premium Partner
Raw Location Data
by Quadrant
Quadrant’s raw location data is gathered from a variety of mobile SDKs across the world, allowing you to perform location analytics and derive location-based intelligence
| History | 2 years of past data available |
|---|---|
| Use Case | Attribution Analysis, Urban Mobility Analysis + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Premium Partner
Mobile Location Data EU
by Predicio
GDPR-compliant Location Data in the EU
| Volume | 61.5M Daily Active Users |
|---|---|
| Country | Germany United Kingdom France + 48 others |
| Use Case | Customer Journey, Audience Segmentation + 2 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Predictive Credit Intelligence
by TrackStar
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
| Volume | 30M records |
|---|---|
| Quality | 0.98% AUC Score |
| Country | USA |
| History | 15 years of past data available |
| Use Case | Predictive Analytics, Machine Learning (ML) + 3 more |
Available Pricing:
Monthly license
Yearly license
Usage-based
Premium Partner
Mobile Location Data EU
by Quadrant
GDPR-compliant Mobile Location Data in EU
| Country | Germany United Kingdom France + 48 others |
|---|---|
| History | 2 years of past data available |
| Use Case | Attribution Analysis, Audience Segmentation + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Cookie/Mobile Data Enrichment For DMPs & CDPs
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Audience Segmentation, Audience Targeting + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Premium Partner
Lifesight People Data
by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
| Volume | 910M Device Profiles |
|---|---|
| Quality | 70% match rate |
| Country | USA China Japan + 127 others |
| History | 2 years of past data available |
| Use Case | Personalization, User Profiling + 3 more |
Starts at
$5,000 / month
Free sample available
Top Data Providers for Audience Segmentation
Compare the best vendors offering data for Audience Segmentation.
Based in United States of America
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...
Based in United States of America
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Based in United States of America
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
Based in United States of America
StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...
Based in Singapore
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...
Based in Singapore
Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...
Based in United States of America
PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget's unique insights have created...
Popular Data Types Used for Audience Segmentation
Explore the most commonly used data types for Audience Segmentation.
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
Table of Contents
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.