Best Data for Audience Segmentation

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Our Data Partners
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SafeGraph

5.017 Reviews
Coverage
USA
UK
+248
V
Verified Buyer
5.0

We are using safegraph data to research on the foot traffic of airports in the U.S. We find it very helpful with lots of documentation. The customer support is awesome. You can post in the slack channel and got a response very quickly

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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datasys

Coverage
USA
UK
+248
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Unacast

5.01 Review
Coverage
USA
UK
+248
V
Verified Buyer
Community Data Platforms
5.0

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

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Quadrant

Coverage
USA
UK
+248
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced via SDKs from developers and apps) allow organizations to generate actionable location-based intelligence for a wide range of use cases.
Global
Coverage for every Country
+1 Billion
Unique Mobile Devices
+500
Billion Events Per Month
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Veraset

Coverage
USA
UK
+235
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in startups, enterprises and the public sector to understand and predict population movement, thereby making more informed decisions.
Opt-In
100%
Compliant
Country & State
Dedup'd
Data

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.