Best Data for Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Recommended Data for Audience Segmentation
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Our Data Partners
60 million records
100% Resolved foreign keys between files
249 countries covered
Reddit data tracks attributes of 2.1+ million subreddits and subscriber counts daily since January 2023. Additionally, we leverage AI to append subreddit att...
Netherlands covered
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
265 Million US Adults
USA covered
1 years of historical data
HealthWise Data's proprietary segmentation system, pH Personas for Health, groups every US adult into one of 14 clusters based on their overall health and li...
330M MAIDs
100% deterministic
250 countries covered
DRAKO's Mobile Ad ID Audience Data can help you power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Aud...
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
99 % Population Covered
Mexico covered
Geodemographic typologies. Consumer Marketing Data. All mexican households have been grouped into 23 types (segments). Each type offers a homogeneous and hig...
Zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations
SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
POI Globally
Brands Globally
Fill Rates
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
+1600 segments
Data from 200+ markets
To fuel your own engine!
Datasys
Based in USA
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a...
large quantities
constantly updated & verified
Full consumer profiles
Datonics
Based in USA
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationship...
Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
deterministic data
MAUs globally
represented
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.