Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Audience Segmentation
Top Data Products for Audience Segmentation
Find the right dataset, API, or database for Audience Segmentation.
Premium Partner
Audience Creation and Activation
by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
| Use Case | Audience Targeting, Audience Segmentation + 1 more |
|---|
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
Raw Location Data
by Quadrant
Quadrant’s raw location data is gathered from a variety of mobile SDKs across the world, allowing you to perform location analytics and derive location-based intelligence
| History | 2 years of past data available |
|---|---|
| Use Case | Attribution Analysis, Urban Mobility Analysis + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
Premium Partner
Mobile Location Data EU
by Predicio
GDPR-compliant Location Data in the EU
| Country | France United Kingdom Germany + 48 more |
|---|---|
| Use Case | Customer Journey, Audience Segmentation + 2 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Predictive Credit Intelligence
by TrackStar
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
| Volume | 30M records |
|---|---|
| Quality | 0.98% AUC Score |
| Country | USA |
| History | 15 years of past data available |
| Use Case | Predictive analytics, Machine Learning + 3 more |
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
Cookie/Mobile Data Enrichment For DMPs & CDPs
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Audience Segmentation, Audience Targeting + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Mobile Location Data EU
by Quadrant
GDPR-compliant Mobile Location Data in EU
| Country | France Russia Germany + 48 more |
|---|---|
| History | 2 years of past data available |
| Use Case | Attribution Analysis, Audience Segmentation + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
Premium Partner
Lifesight People Data
by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
| Country | Australia India China + 73 more |
|---|---|
| Use Case | Personalization, User Profiling + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
Europe & North America Database
by Krill Technologies
A coverage of companies and contact details in
North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
| Volume | 2.5M North America accounts, 2M Europe accounts |
|---|---|
| Quality | 100% Accuracy, 100% Validated and Consistent |
| Country | France Russia Germany + 61 more |
| Use Case | Direct Marketing, Audience Targeting + 2 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Mobile Location Data US
by Quadrant
CCPA-compliant Mobile Location Data in US
| History | 2 years of past data available |
|---|---|
| Use Case | Urban Mobility Analysis, Attribution Analysis + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
Mobile Location Data India
by Quadrant
High-quality Mobile Location Data in India
| History | 2 years of past data available |
|---|---|
| Use Case | Urban Mobility Analysis, Attribution Analysis + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
Top Data Providers for Audience Segmentation
Compare the best vendors offering data for Audience Segmentation.
Based in United States of America
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
Based in United States of America
StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...
Based in Singapore
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...
Based in Singapore
Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...
Based in France
Mobile location DaaS provider helping companies and organizations to understand the behavior of mobile users in the real world.
Based in United Kingdom
Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.
Based in United States of America
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
Popular Data Types Used for Audience Segmentation
Explore the most commonly used data types for Audience Segmentation.
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
Table of Contents
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.