Best Data for Audience Segmentation

Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Our Data Partners
Netherlands covered
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
265 Million US Adults
USA covered
1 years of historical data
HealthWise Data's proprietary segmentation system, pH Personas for Health, groups every US adult into one of 14 clusters based on their overall health and li...
450M CTV user profiles
116 countries covered
30 days of historical data
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
220M shoppers
99% of US population
USA covered
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
104 countries covered
Increase your marketing ROI based on deep customer insight with zeotap's Audience activation platform. - Zeotap profile banner
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations - Stirista profile banner
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Data Updated in Real-Time
60 Million
B2B Professionals - SafeGraph profile banner
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
POI in US and CAN
Brands in US and CAN
Fill Rates - Quadrant profile banner
Based in Singapore
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Coverage in over 200 Countries
Billion Events / Month
Compliant - Matrixian profile banner
Based in Netherlands
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly - Tamoco profile banner
Based in United Kingdom
Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.
Individual store level data
Global coverage
Transparent methodologies

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.