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Best Data for Audience Segmentation

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Our Data Partners
25 Million Monthly Active Users
100% User Opt-In
France covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
30 Million Monthly Active Users
100% User Opt-In
25 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
175 Million Monthly Active Users
100% User Opt-In
52 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
300 Million Monthly Active Users
100% User Opt-In
51 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
500 Million Monthly Active Users
100% User Opt-In
13 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
150 Million Monthly Active Users
100% User Opt-In
42 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
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SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
51M+
POI Globally
12,000+
Brands Globally
>90%
Fill Rates
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OnAudience
Based in UK
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Quadrant
Based in Singapore
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourc...
Global
Coverage for every Country
+1 Billion
Unique Mobile Devices
+500
Billion Events Per Month
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Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Veraset
Based in USA
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in ...
Opt-In
100%
Compliant
Country & State
Dedup'd
Data
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Intuizi
Based in USA
Intuizi is a cost-effective, easy-to-use platform that turns real-time smartphone signals into ownable, actionable assets and insights that companies can ana...
400mm+
Devices and growing
Low Cost
High value
Privacy
GDPR & CCPA compliant

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.