Best Data for Audience Segmentation

Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.

Best Datasets for Audience Segmentation

Find the top Audience Segmentation databases, APIs, feeds, and products.

Netherlands covered

Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.

463B Unique Xandr IDs Globally / Month

249 countries covered

30 days of historical data

Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ

265 Million US Adults

USA covered

1 years of historical data

HealthWise Data's proprietary segmentation system, pH Personas for Health, groups every US adult into one of 14 clusters based on their overall health and li...

450M CTV user profiles

116 countries covered

30 days of historical data

OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...

220M shoppers

99% of US population

USA covered

We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.

104 countries covered

Increase your marketing ROI based on deep customer insight with zeotap's Audience activation platform.

Best Data Providers for Audience Segmentation

Find the top Audience Segmentation companies, vendors and providers.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...

50-70%

Match Rate

3Bn+

Data Profiles

150+

Channel Integrations

Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...

Location

Data Updated in Real-Time

60 Million

B2B Professionals

SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...

7.1M

POI in US and CAN

5,500+

Brands in US and CAN

>90%

Fill Rates

Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...

Global

Coverage in over 200 Countries

150+

Billion Events / Month

GDPR CCPA

Compliant

By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...

196

169 countries mapped

+ 500 mln

Objects in our database

24 TB

24 TB data collected yearly

Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.

Accuracy

Individual store level data

Scale

Global coverage

Open

Transparent methodologies

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.