Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
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OnAudience - Audience Data (1,200 ready-made segments)
by OnAudience
3.08B Unique AppNexus IDs Globally / Month
100% Nielsen Digital Ad Rating
249 countries covered
Our audience segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes.
Healthwise Data | pH Segmentation USA - 242 Million people segmented into 14 health clusters
by HealthWise Data
242 Million US Adults
USA covered
1 years of historical data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health, conscientiousness and li...
Fifty: Audience Creation & Activation - Audience Data Service (North America, Europe, Asia)
by Fifty
115 countries covered
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations
SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
POI in US and CAN
Brands in US and CAN
Fill Rates
Adstra
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.