Audience Segmentation

Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Our Data Partners
OnAudience - Audience Data (1,200 ready-made segments) 3.08B Unique AppNexus IDs Globally / Month icon
3.08B Unique AppNexus IDs Globally / Month
OnAudience - Audience Data (1,200 ready-made segments) 100% Nielsen Digital Ad Rating icon
100% Nielsen Digital Ad Rating
OnAudience - Audience Data (1,200 ready-made segments) 249 countries covered icon
249 countries covered
Our audience segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes.
Healthwise Data | pH Segmentation USA - 246M people segmented into 14 health clusters 242 Million US Adults icon
242 Million US Adults
Healthwise Data | pH Segmentation USA - 246M people segmented into 14 health clusters USA covered icon
USA covered
Healthwise Data | pH Segmentation USA - 246M people segmented into 14 health clusters 1 years of historical data icon
1 years of historical data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health, conscientiousness and li...
Matrixian Group Auto Segment - enrich & create b2b and b2c segments Netherlands covered icon
Netherlands covered
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
Fifty: Audience Creation & Activation - Audience Data Service (North America, Europe, Asia) 115 countries covered icon
115 countries covered
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) 220M shoppers icon
220M shoppers
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) 99% of US population icon
99% of US population
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) USA covered icon
USA covered
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
OnAudience - User Behavior Data Stream (Raw Data Feeds) 3.08B Unique AppNexus IDs Globally / Month icon
3.08B Unique AppNexus IDs Globally / Month
OnAudience - User Behavior Data Stream (Raw Data Feeds) 100% Nielsen Digital Ad Rating icon
100% Nielsen Digital Ad Rating
OnAudience - User Behavior Data Stream (Raw Data Feeds) 249 countries covered icon
249 countries covered
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predicti...
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Zeotap
Based in Germany
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles

Frequently Asked Questions about Audience Segmentation

Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.

What is audience segmentation?

Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.

How audience segmentation works?

Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.