Best Data for Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Recommended Data for Audience Segmentation
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Our Data Partners
574K Records
USA covered
52 weeks of historical data
Actionable Audience Targeting Data delivers a 360 degree customer view. Optimize marketing and data enrichment through audience segmentation. Brand affinity ...
Netherlands covered
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
265 Million US Adults
USA covered
1 years of historical data
HealthWise Data's proprietary segmentation system, pH Personas for Health, groups every US adult into one of 14 clusters based on their overall health and li...
622M people
USA covered
The fastest way to uncover audience insights about your website visitors and to build audiences that are similar to your core customer profile.
574K Records
USA covered
52 weeks of historical data
Actionable Consumer Data delivers a 360 degree customer view. Optimize marketing and enrich data through audience segmentation. Brand affinity data, social ...
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
Zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations
SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
POI Globally
Brands Globally
Fill Rates
Quadrant
Based in Singapore
Our high-quality mobile location data power companies' products, solutions, and services. Our granular datasets (sourced from SDKs) allow organizations to ge...
Coverage in over 200 Countries
Billion Events / Month
Compliant
Predik Data-driven
Based in USA
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Updated & consistent
Latam, US, Asia Markets
Strict & precise controls
Matrixian
Based in Netherlands
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
169 countries mapped
Objects in our database
24 TB data collected yearly
IPinfo
Based in USA
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types.
IPinfo A...
API requests per month
doing big things.
businesses use IPinfo services
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.