Best Data for Audience Segmentation
Data-driven audience segmentation refers to the division of audiences to smaller segments with the use of data. Information about interests, behavioural tendencies or other characteristics are used to segment consumers to enable more accurate and engaging communication.
Recommended Data for Audience Segmentation
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25 Million Monthly Active Users
100% User Opt-In
France covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
30 Million Monthly Active Users
100% User Opt-In
25 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
175 Million Monthly Active Users
100% User Opt-In
52 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
300 Million Monthly Active Users
100% User Opt-In
51 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
500 Million Monthly Active Users
100% User Opt-In
13 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
150 Million Monthly Active Users
100% User Opt-In
42 countries covered
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services. These ground truth datasets (sourced v...
SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
POI Globally
Brands Globally
Fill Rates
OnAudience
Based in UK
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
+1600 segments
Data from 200+ markets
To fuel your own engine!
Quadrant
Based in Singapore
Our high-quality Mobile Location Data and POI Data panels help to power companies' products, solutions, and services.
These ground truth datasets (sourc...
Coverage for every Country
Unique Mobile Devices
Billion Events Per Month
Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
deterministic data
MAUs globally
represented
Veraset
Based in USA
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in ...
100%
Country & State
Data
Intuizi
Based in USA
Intuizi is a cost-effective, easy-to-use platform that turns real-time smartphone signals into ownable, actionable assets and insights that companies can ana...
Devices and growing
High value
GDPR & CCPA compliant
Frequently Asked Questions about Audience Segmentation
Learn everything about Audience Segmentation. Understand data sources, popular use cases, and data quality.
What is audience segmentation?
Data-driven audience segmentation happens when data is used divide user groups in to smaller segments, enabling more personalised and engaging communication in marketing.
How audience segmentation works?
Audience segmentation is fuelled by data gathered from the market and the customers. The data-driven process works by connecting to a source of audience data that can match your ideal customer segments. Many data management platforms offer these functionalities built in.