On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Demographic Data?
Demographic data refers to statistical information that describes the characteristics of a population. It includes data related to age, gender, race, ethnicity, education, income, occupation, and other relevant factors. This data is used to analyze and understand the composition, trends, and patterns within a specific group or society, aiding in decision-making processes for various purposes such as marketing, policy-making, and research.
Examples of demographic data include age, gender, income level, education level, marital status, and occupation. Demographic data is used for market research, target audience analysis, and customer segmentation. It helps businesses understand their customers’ characteristics and preferences, enabling them to tailor their products, services, and marketing strategies accordingly. In this page, you’ll find the best data sources for purchasing demographic data, customer demographics datasets, and demographic datasets.
Editor's Pick
Best Demographic Databases & Datasets
Here is our curated selection of top Demographic Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Unacast Demographic Data for U.S. Mobile Devices
Demographic Data Append (Income, Home Value, Financial Data, etc) Enrichment, USA, CCPA Compliant
Demographic Data | 750M+ Individuals with over 100 Data Points per Profile | 5x Better Quality of Global Audience Data
B2C US Demographic Data / Monthly Updated Demographic Data: Age, Gender, Income + more
BatchService Homeowner Demographic Data + Household Demographic Data - 35+ Data Points, 107M+ Properties
Australia B2C Language Demographic Data | Languages by suburb
Global Demographic data | Census Data for Marketing & Retail Analytics | Consumer Demographic Data
Factori USA Consumer Graph Data | socio-demographic, location, interest and intent data | E-Commere |Mobile Apps | Online Services
Crime Risk Insurance Data | USA & Canada | Make Informed Insurance Underwriting Decisions | Location Data | Demographic Data
AIKE| Consumer purchase data with 40+ demographic attributes| Transactions with Demographic data & Lifestyle attributes| IP, MAID, HEM| Investors
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Top Demographic Data Providers & Companies
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BIGDBM
CoverageUSABIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a...EmailsPhonesProperties -
Gravy Analytics by Unacast
CoverageUSAUnited Kingdom+245VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
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Redmob
VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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Versium
CoverageUSAVUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
Popular Use Cases for Demographic Data
Demographic Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Demographic Data.
Main Attributes of Demographic Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 138 datasets | |
| String | The last name (surname) of a contact. | View 138 datasets | |
| String | The email address of a company or contact. | View 99 datasets | |
| String | The name of a city. | View 91 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 85 datasets | |
| String | The name of a state. | View 81 datasets |
Frequently Asked Questions
Where Can I Buy Demographic Data?
You can explore our data marketplace to find a variety of Demographic Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Demographic Data Maintained?
The quality of Demographic Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Demographic Data Updated?
The update frequency for Demographic Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Demographic Data Secure?
The security of Demographic Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Demographic Data Delivered?
Demographic Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Demographic Data.
How Much Does Demographic Data Cost?
The cost of Demographic Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Demographic Data for your needs.
What Are Similar Data Types to Demographic Data?
Demographic Data is similar to other data types, such as Geodemographic Data, Census Data, Spending Data, and Wealth Data. These related categories are often used together for applications like Audience Segmentation and Property Valuation.
