SafeGraph

5.0(1)Verified Data Provider

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Competitive Advantages

7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
CCPA
Compliant

Trusted by

SafeGraph Data Products: APIs & Datasets

Core Places | POI and Business Listing Information

Business listing information about a POI, such as brand, address, location, lat/log, open-hours, and NAICS category.
Volume7M POI, 5.6K Brands
Country
USA
United Kingdom
Canada
History3 years of historical data
Use CaseStore Visit Attribution, Digital Out-of-home (DOOH) Advertising + 3 more
Starts at
$0.10 / purchase
Free sample available
Get Sample View Product

Visit Attribution Data | POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata

Build your own audience of visitors by leveraging SafeGraph's Places Core and Geometry data to accurately determine visitors from location pings using the exact layout of a place.
Volume7M POI, 5.6K Brands
Country
USA
United Kingdom
Canada
History3 years of historical data
Use CaseAdvertising, Digital Out-of-home (DOOH) Advertising + 3 more
Starts at
$0.10 / purchase
Free sample available
Get Sample View Product

About SafeGraph

SafeGraph in a Nutshell

SafeGraph is a data company. That’s it - that’s all we do. We predict the past. We want to understand how humans interact with the physical world. We are a market leader in accurate location data.

SafeGraph builds truth sets for machine learning, deep learning, and AI. We access truth sets by working with companies to securely manage, enhance, and monetize data.

SafeGraph is unlocking the world’s most powerful data so that machines and humans can answer society’s toughest questions.

Headquarter
United States of America

Data Offering

We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.

Pricing

We make our data available via annual subscription, as well as offer a self-service usage-based.

  • One-off purchase
  • Yearly license
  • Usage-based

Use Cases

  • Visit Attribution
  • Site Selection & Real Estate
  • Alternative Data
  • Underwriting
  • Market Research
  • Location-based Audiences
  • Geospatial & Map Enrichment
Show 3 more

Geo Coverage

Europe (1)
United Kingdom
North America (2)
Canada
United States of America

Certifications & Associations

Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.

Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.

We use machine learning and human feedback to associate POI business listing info with building footprints.

We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

Key Differentiators

ALL OF THE SIGNAL, NONE OF THE NOISE
Business category, open hours, visit count, popular times and more are associated with each place. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out.

DETAILED & ACCURATE GEOMETRY
Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall). SafeGraph’s geofences offer the most precise understanding in the market on where stores are located.

Data Privacy

View our privacy policy for a detailed description of our policies.

CCPA compliant
GDPR compliant

Integrations

Logo of AppNexus Data Marketplace integration
Logo of AWS Data Exchange integration
Logo of CARTO Data Observatory integration
Logo of Cherre integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Narrative I/O integration
Logo of Snowflake Data Marketplace integration
Logo of ThinkDataWorks Marketplace integration

Alternative Providers

View more alternatives

SafeGraph Reviews

AN
Anonymous from Placekey
5.0
“After evaluating a number of POI data vendors, it was clear that SafeGraph's data is the most accurate. Although they don't convert as many POI as other providers, you know the ones they have in their data are accurate. Their docs and resources are also really helpful. I use their matching service regularly to clean up our data and rely on their Patterns data for our site selection and demand planning. ”
Data Quality
Data Volume
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Frequently asked questions about SafeGraph

What does SafeGraph do?

SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places dataset covers business listings, building footprints/polygons, and anonymized foot traffic data for every place where people spend money and time.

How much does SafeGraph cost?

We make our data available via annual subscription, as well as offer a self-service usage-based.

What kind of data does SafeGraph have?

Alternative Data, Building Footprint Data, Business Listings Data, Foot Traffic Data, and 4 others

What data does SafeGraph offer?

We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.

How does SafeGraph collect data?

We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data. Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons. We use machine learning and human feedback to associate POI business listing info with building footprints. We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

What’s SafeGraph’s data privacy policy?

View our privacy policy for a detailed description of our policies.

What are the best use cases for SafeGraph’s data?

Visit Attribution Site Selection & Real Estate Alternative Data Underwriting Market Research Location-based Audiences Geospatial & Map Enrichment

What platforms is SafeGraph integrated with?

LiveRamp IdentityLink™ Data Store, AppNexus Data Marketplace, AWS Data Exchange, CARTO Data Observatory, Snowflake Data Marketplace, Cherre, Narrative I/O, Placekey, and ThinkDataWorks Marketplace

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100% Response rate