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SafeGraph Data Products: APIs & Datasets
Core Places | POI and Business Listing Information
| Volume | 7M POI, 5.6K Brands |
|---|---|
| Country | USA United Kingdom Canada |
| History | 3 years of historical data |
| Use Case | Store Visit Attribution, Digital Out-of-home (DOOH) Advertising + 3 more |
Geometry | POI Footprints and Spatial Hierarchy Metadata
| Volume | 6.5M POI |
|---|---|
| Country | USA United Kingdom Canada |
| History | 3 years of historical data |
| Use Case | Risk Analysis, Audience Segmentation + 3 more |
Patterns | Foot-traffic, visitor, and demographic aggregations
| Volume | 44M POI |
|---|---|
| Country | USA Canada |
| History | 3 years of historical data |
| Use Case | Store Visit Attribution, Portfolio Analysis + 3 more |
Visit Attribution Data | POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata
| Volume | 7M POI, 5.6K Brands |
|---|---|
| Country | USA United Kingdom Canada |
| History | 3 years of historical data |
| Use Case | Advertising, Digital Out-of-home (DOOH) Advertising + 3 more |
Site Selection Data | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations
| Volume | 7M POI, 5.6K Brands |
|---|---|
| Country | USA United Kingdom Canada |
| History | 3 years of historical data |
| Use Case | Advertising, Digital Out-of-home (DOOH) Advertising + 3 more |
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About SafeGraph
SafeGraph in a Nutshell
SafeGraph is a data company. That’s it - that’s all we do. We predict the past. We want to understand how humans interact with the physical world. We are a market leader in accurate location data.
SafeGraph builds truth sets for machine learning, deep learning, and AI. We access truth sets by working with companies to securely manage, enhance, and monetize data.
SafeGraph is unlocking the world’s most powerful data so that machines and humans can answer society’s toughest questions.
- Headquarter
- United States of America
Data Offering
We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.
Pricing
We make our data available via annual subscription, as well as offer a self-service usage-based.
- One-off purchase
- Yearly license
- Usage-based
Featured in
Best Data Providers For Location-Based Marketing Top 10 POI Data Providers & APIsUse Cases
- Visit Attribution
- Site Selection & Real Estate
- Alternative Data
- Underwriting
- Market Research
- Location-based Audiences
- Geospatial & Map Enrichment
Geo Coverage
Certifications & Associations
Data Sources & Collection
We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.
Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.
We use machine learning and human feedback to associate POI business listing info with building footprints.
We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).
Key Differentiators
ALL OF THE SIGNAL, NONE OF THE NOISE
Business category, open hours, visit count, popular times and more are associated with each place. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out.
DETAILED & ACCURATE GEOMETRY
Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall). SafeGraph’s geofences offer the most precise understanding in the market on where stores are located.
Data Privacy
View our privacy policy for a detailed description of our policies.
Integrations
Alternative Providers
View more alternatives
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Frequently asked questions about SafeGraph
What does SafeGraph do?
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places dataset covers business listings, building footprints/polygons, and anonymized foot traffic data for every place where people spend money and time.
How much does SafeGraph cost?
We make our data available via annual subscription, as well as offer a self-service usage-based.
What kind of data does SafeGraph have?
Alternative Data, Building Footprint Data, Business Listings Data, Foot Traffic Data, and 4 others
What data does SafeGraph offer?
We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.
How does SafeGraph collect data?
We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data. Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons. We use machine learning and human feedback to associate POI business listing info with building footprints. We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).
What’s SafeGraph’s data privacy policy?
View our privacy policy for a detailed description of our policies.
What are the best use cases for SafeGraph’s data?
Visit Attribution Site Selection & Real Estate Alternative Data Underwriting Market Research Location-based Audiences Geospatial & Map Enrichment
What platforms is SafeGraph integrated with?
LiveRamp IdentityLink™ Data Store, AppNexus Data Marketplace, AWS Data Exchange, CARTO Data Observatory, Snowflake Data Marketplace, Cherre, Narrative I/O, Placekey, and ThinkDataWorks Marketplace