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SafeGraph

SafeGraph

5.0(4)Verified Data Provider
Contact Provider

Optimized for quick response

Selected Customers
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
CCPA
Compliant
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SafeGraph Data Products: APIs & Datasets
Explore SafeGraph’s datasets, databases, and data feeds.
SafeGraph Core Places | US, UK, Canada POI and Business Listing Information
Business listing information about a POI, such as brand, address, location, lat/log, open-hours, and NAICS category.
SafeGraph Core Places | US, UK, Canada POI and Business Listing Information 8M POI icon
8M POI
SafeGraph Core Places | US, UK, Canada POI and Business Listing Information 3 countries covered icon
3 countries covered
SafeGraph Core Places | US, UK, Canada POI and Business Listing Information 3 years of historical data icon
3 years of historical data
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SafeGraph Geometry | US, UK, Canada POI Footprints and Spatial Hierarchy Metadata
Point of Interest (POI) footprints and spatial hierarchy metadata. Available for ~7.8MM POI (Geometry metadata not provided for closed PO...
SafeGraph Geometry | US, UK, Canada POI Footprints and Spatial Hierarchy Metadata 7.8M POI icon
7.8M POI
SafeGraph Geometry | US, UK, Canada POI Footprints and Spatial Hierarchy Metadata 3 countries covered icon
3 countries covered
SafeGraph Geometry | US, UK, Canada POI Footprints and Spatial Hierarchy Metadata 3 years of historical data icon
3 years of historical data
Request Sample View Product
SafeGraph Patterns | US, Canada Foot-traffic, Visitor, and Demographic Aggregations
Patterns is a dataset of visitor and demographic aggregations available for ~4.4MM POI.
SafeGraph Patterns | US, Canada Foot-traffic, Visitor, and Demographic Aggregations 4.4M POI icon
4.4M POI
SafeGraph Patterns | US, Canada Foot-traffic, Visitor, and Demographic Aggregations 2 countries covered icon
2 countries covered
SafeGraph Patterns | US, Canada Foot-traffic, Visitor, and Demographic Aggregations 3 years of historical data icon
3 years of historical data
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SafeGraph Visit Attribution Data - US, UK, Canada| POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata
Build your own audience of visitors by leveraging SafeGraph's Places Core and Geometry data to accurately determine visitors from locatio...
SafeGraph Visit Attribution Data - US, UK, Canada| POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata 8M POI icon
8M POI
SafeGraph Visit Attribution Data - US, UK, Canada| POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata 3 countries covered icon
3 countries covered
SafeGraph Visit Attribution Data - US, UK, Canada| POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata 3 years of historical data icon
3 years of historical data
Request Sample View Product
SafeGraph Site Selection Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations
Run a more accurate site selection process with SafeGraph Core Places and Patterns (foot-traffic) data.
SafeGraph Site Selection Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 8M POI icon
8M POI
SafeGraph Site Selection Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 3 countries covered icon
3 countries covered
SafeGraph Site Selection Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 3 years of historical data icon
3 years of historical data
Request Sample View Product
SafeGraph Neighborhood Patterns - US, Canada | Foot-traffic, Visitor, and Demographic Aggregations for Census Block Groups
Neighborhood Patterns is a dataset of visitor and demographic aggregations available for the ~215,000 Census Block Groups (CBGs) in the US
SafeGraph Neighborhood Patterns - US, Canada | Foot-traffic, Visitor, and Demographic Aggregations for Census Block Groups 215K Census Block Groups icon
215K Census Block Groups
SafeGraph Neighborhood Patterns - US, Canada | Foot-traffic, Visitor, and Demographic Aggregations for Census Block Groups 2 countries covered icon
2 countries covered
SafeGraph Neighborhood Patterns - US, Canada | Foot-traffic, Visitor, and Demographic Aggregations for Census Block Groups 3 years of historical data icon
3 years of historical data
Request Sample View Product
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SafeGraph Pricing & Cost

Learn about SafeGraph’s prices, subscription cost, and API pricing.

We make our data available via annual subscription, as well as offer a self-service usage-based.

SafeGraph’s APIs and datasets range in cost from $0.05 / purchase to $30,000 / year. SafeGraph offers free samples for individual data requirements. Get talking to a member of the SafeGraph team to receive custom pricing options, information about data subscription fees, and quotes for SafeGraph’s data offering tailored to your use case.
Receive detailed pricing

SafeGraph Reviews

Read authentic reviews about SafeGraph from your peers.
5.0 (4 reviews)
AN
Anonymous
Placekey
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“After evaluating a number of POI data vendors, it was clear that SafeGraph's data is the most accurate. Although they don't convert as many POI as other providers, you know the ones they have in their data are accurate. Their docs and resources are also really helpful. I use their matching service regularly to clean up our data and rely on their Patterns data for our site selection and demand planning. ”
AN
Anonymous
University at Buffalo
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Very useful dataset! We used SafeGraph dataset to examine the visiting behavior of people to different alcohol outlets, like bars and liquor stores. The dataset covers the entire US and provides good privacy protection (as the data are aggregated to POIs and census block groups).”
AN
Anonymous
University of Pittsburgh
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“I am using SafeGraph’s data for my researching related to hourly popularity of venues. Previously, I could not find any data source providing hourly popularity of venues. Foursquare may be a candidate, but its API has so many restrictions and only provides a total visit count for each venue. However, SafeGraph provides hourly popularity of venues. It also provides hours of operations for venues, and devices staying so long time for each venue. This way, I can know which part of popularity is contributed by the employees of a venue. By subtracting it, I can know the real popularity contributed by customers. I am really happy that SafeGraph’s data helps move forward my research!”
AN
Anonymous
University of Michigan
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Academic research on 1) COVID-19, to study the effects of lockdown policies on social distancing behavior., 2) the George Floyd protests, developing a method to detect protest locations, 3) the Capitol insurrection. The data was offered in the context of the SafeGraph data consortium. ”

Your Review

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About SafeGraph

Learn more about SafeGraph’s data sources, use cases, and integrations.

SafeGraph in a Nutshell

SafeGraph is a data company. That’s it - that’s all we do. We predict the past. We want to understand how humans interact with the physical world. We are a market leader in accurate location data.

SafeGraph builds truth sets for machine learning, deep learning, and AI. We access truth sets by working with companies to securely manage, enhance, and monetize data.

SafeGraph is unlocking the world’s most powerful data so that machines and humans can answer society’s toughest questions.

Headquarter
USA

Geo Coverage

Europe (1)
United Kingdom
North America (2)
Canada
United States of America

Data Offering

We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.

Alternative DataBuilding Footprint DataBusiness Listings DataFoot Traffic DataFoot Traffic Data UKFoot Traffic Data USAMap DataPOI Data UK
Show 4 more

Featured in

Best Data Providers For Location-Based Marketing
September 24, 2020
Read More
Top 10 POI Data Providers & APIs
March 10, 2020
Read More

Use Cases

  • Visit Attribution
  • Site Selection & Real Estate
  • Alternative Data
  • Underwriting
  • Market Research
  • Location-based Audiences
  • Geospatial & Map Enrichment
Advertising Alternative Investment Audience Segmentation Digital Out-of-home (DOOH) Advertising Location Insights Out-of-home (OOH) Advertising Portfolio Analysis Real Estate Insights
Show 3 more

Certifications & Associations

Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.

Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.

We use machine learning and human feedback to associate POI business listing info with building footprints.

We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

Key Differentiators

ALL OF THE SIGNAL, NONE OF THE NOISE
Business category, open hours, visit count, popular times and more are associated with each place. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out.

DETAILED & ACCURATE GEOMETRY
Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall). SafeGraph’s geofences offer the most precise understanding in the market on where stores are located.

Data Privacy

View our privacy policy for a detailed description of our policies.

CCPA compliant
GDPR compliant

Integrations

Logo of AppNexus Data Marketplace integration
Logo of AWS Data Exchange integration
Logo of CARTO Data Observatory integration
Logo of Cherre integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Narrative I/O integration
Logo of Snowflake Data Marketplace integration
Logo of ThinkDataWorks Marketplace integration

What are you looking for?

3h Avg. response time
100% Response rate

Frequently asked questions about SafeGraph

What does SafeGraph do?

SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places dataset covers business listings, building footprints/polygons, and anonymized foot traffic data for every place where people spend money and time.

How much does SafeGraph cost?

SafeGraph’s APIs and datasets range in cost from $0.05 / purchase to $30,000 / year. SafeGraph offers free samples for individual data requirements. Get talking to a member of the SafeGraph team to receive custom pricing options, information about data subscription fees, and quotes for SafeGraph’s data offering tailored to your use case.

What kind of data does SafeGraph have?

Alternative Data, Building Footprint Data, Business Listings Data, Foot Traffic Data, and 8 others

What data does SafeGraph offer?

We focused on providing the most accurate data on physical places. We offer everything from self-serve/on-demand to monthly flat-file delivery.

How does SafeGraph collect data?

We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data. Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons. We use machine learning and human feedback to associate POI business listing info with building footprints. We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

What’s SafeGraph’s data privacy policy?

View our privacy policy for a detailed description of our policies.

What are the best use cases for SafeGraph’s data?

Visit Attribution Site Selection & Real Estate Alternative Data Underwriting Market Research Location-based Audiences Geospatial & Map Enrichment

What platforms is SafeGraph integrated with?

AppNexus Data Marketplace, LiveRamp IdentityLink™ Data Store, Narrative I/O, ThinkDataWorks Marketplace, AWS Data Exchange, CARTO Data Observatory, Snowflake Data Marketplace, Cherre, and Placekey