HERE Map Data

What is HERE Map Data?

HERE map data is map data which is sourced exclusively from HERE Technologies, a leading location intelligence platform. HERE map data distributors and providers offer the Essential and the Advanced HERE maps. The Essential map is a basic cartographic display of the world. It allows users to perform location analytics like location tracing, tracking, and visualization. The Advanced Map displays same information as the Essential, but is significantly more detailed. The Advanced map allows users to see the feautures of a given location, such
as navigation attributes, speed limits, road signs and locals POIs (points of interest).

How is HERE Map Data collected?

HERE map data is collected automatically, meaning HERE maps are updated 5 million times per day. The maps are updated using data collected from satellites and on-the ground sensors, like cameras and traffic flow gauges. Satellites capture aerial iamges of the earth which are translated into map format for location visualization. When the landscape changes, satellites and on-the-ground sensors capture these changes and the HERE map data is updated to correspond to this new location intelligence.

What are the typical attributes of HERE Map Data?

HERE Map data comes in two versions: the Essential map, and the Advanced map. Both maps display POIs in the form of lat/long coordinates. The Advanced map has more granular attributes, like road sign text and legal speed limits. HERE map data can be delivered via various formats, including GDF, RDF, NavStreets, and FGDB.

What is HERE Map Data used for?

HERE map data is used by a range of organizations and industries. From marketers to governments, HERE map data is used for geointelligence and location-based strategy development to make sure their campaigns and operations run as efficiently as possible. Here are some example use cases for HERE map data:
Infrastructure planning - Governments and local authorities use HERE map data to understand the way roads and vehicles operate in their area. This helps them optimize roads, use space efficiently, and reduce traffic on the roads.
Geointelligence - Geointelligence is information about the structures and buildings in an area. Geointelligence allows developers to see which areas are most densely built-up.
Location-based marketing - Marketers can use HERE map data to identify POIs, so that they can direct marketing and ad campaigns around these areas with high levels of footfall traffic.
Logisitics - Trucks and haulage use HERE map data for route planning, so that they avoid congested roads and reach their destination as smoothly as possible.

How can a user assess the quality of HERE Map Data?

If you’re looking to buy HERE Map Data, you must check that your data provider is an authentic HERE map data distributor. There are lots of location data and map data providers; only approved HERE distributors can supply the platform’s Essential and Advanced maps. With an approvied HERE data provider, you can be sure you’re accessing highly accurate and up-to-data map data.