What is Brand Data? Examples, Datasets and Providers
What is Brand Data?
Brand data is collection and analysis of information related to a brand’s performance, reputation, and customer perception. It includes data points such as brand awareness, customer sentiment, market share, and brand equity. By leveraging brand data, companies can gain insights into their brand’s strengths and weaknesses, make informed decisions, and develop effective marketing strategies to enhance their brand’s image and drive business growth.
Examples of Brand Data include information about a brand’s name, logo, slogan, products, services, target audience, market share, and customer perception. Brand Data is used for market research, brand analysis, competitive intelligence, marketing strategies, and brand management. In this page, you’ll find the best data sources for brand data, brand databases, and branded datasets.
Best Brand Databases & Datasets
Here is our curated selection of top Brand Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Brand Data | Brand Reputation Data | Entity Resolution & Disambiguation | Trend Analysis
SafeGraph Brand Data | Global Coverage | 52M+ Places
Brand Data: VisitIQâ„¢ | Real-Time Brand Data Analytics and Insights | US | 4 Billion Records daily and 21,000 sun categories
Scorri | Brand| Market Trends |UK US| Mobile data with brand data inclusive of postal level
Alesco CPG Database - Product Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!
Location Data | Fast-Food Chain | All Subway Brand Locations in US and Canada | Comprehensive POI Insights
Echo Analytics | GeoPersona Brand Segments | US | Segmentation Data | Available Globally | GDPR-Compliant
Brand Data API | Global Brand Sentiment Data | 3.5M+ daily news articles | Comprehensive Coverage | NLP Extraction & Search | Real Time Updates
ConsumerWatch Network(CWN) Online Actives |CPG Data|1st Party data|700+ IAB Brand Intent/Transactions|75MM US Email| Audience Data | B2C Brand Data
Coresignal | Brand Data | Company Data | Global / 71M+ Records / Largest Professional Network / Updated Daily
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Frequently Asked Questions
Where Can I Buy Brand Data?
You can explore our data marketplace to find a variety of Brand Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Brand Data Maintained?
The quality of Brand Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Brand Data Updated?
The update frequency for Brand Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Brand Data Secure?
The security of Brand Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Brand Data Delivered?
Brand Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Brand Data.
How Much Does Brand Data Cost?
The cost of Brand Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Brand Data for your needs.
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