- Overview
- Datasets
- Providers
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Attributes
- FAQ
What is Brand Data?
Brand data is collection and analysis of information related to a brand’s performance, reputation, and customer perception. It includes data points such as brand awareness, customer sentiment, market share, and brand equity. By leveraging brand data, companies can gain insights into their brand’s strengths and weaknesses, make informed decisions, and develop effective marketing strategies to enhance their brand’s image and drive business growth.
Examples of Brand Data include information about a brand’s name, logo, slogan, products, services, target audience, market share, and customer perception. Brand Data is used for market research, brand analysis, competitive intelligence, marketing strategies, and brand management. In this page, you’ll find the best data sources for brand data, brand databases, and branded datasets.
Best Brand Databases & Datasets
Here is our curated selection of top Brand Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
SafeGraph Brand Data | Global Coverage | 52M+ Places
Brand Data | Intent | Real-Time Brand Data Analytics and Insights | US | 4 Billion Records daily and 21,000 sun categories
Global Brand Data | Trademark Data | Logo Data | +10M records | +20K companies
GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant
Coresignal | Brand Data | Company Data | Global / 71M+ Records / Largest Professional Network / Updated Daily
B2B Marketing Data | Industry Data | Marketing Data | Consumer Marketing Data | Brand Data | In-Depth Competitor Analysis Reports
Brand Scorecard – Service: Consumer experience, engagement, and retention metrics for evaluating service brand performance
USA Gas Station Data | 131k+ Stations | 75+ Attributes, Weekly Updates | API & Datasets | Energy, Places, Automotive, Market & Brand Data
Alesco Consumer Data - Online Purchase Data - 90+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - Available for Licensing!
Vehicle Fleet & Brands Data (LATAM) by PREDIK Data-Driven
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Top Brand Data Providers & Companies
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WiserBrand.com
CoverageUSAUK+248VOur company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.
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Rwazi
CoverageUSAUK+248Rwazi provides real-time consumer and retail data across 190+ countries through a hyper-local market intelligence platform. Using AI and 1.5M+ consumers, it delivers zero-party data with granular insights into demand, pricing, and competition, empowering brands with predictive analytics for growth.190+Countries1.5MConsumers4.6MRetail Outlets -
Coresignal
CoverageUSAUK+247VCoresignal has strong demographic and firmographic datasets both on quality and volume while keeping the data as fresh as it can be. We've been using Coresignal for years and we can only speak highly about the product and team behind it. Highly recommended.
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RIWI
CoverageUSAUK+247RIWI is a global technology company that provides access to fast-changing consumer and citizen sentiment in any country in the world, including China. Our platform provides accurate and real-time data for improved decisions and to monitor and predict various issues and trends around the world.229Countries and Territories80Languages1.6Billion Respondents + -
IPqwery
CoverageUSAUK+44VI used the data for academic research purposes, as part of my master's dissertation project at LSE. The research required IP data as potential factor for predicting fundraising success of Indian startups. Mitchell, the Director of BD helped me immensely and went of his way to support my data requirements.
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Xtract
CoverageUSAUK+248VIt has been a great experience working with Xtract.io. Their data quality was top-notch, helping us strategize new locations for business expansion. Thank you, team, for giving us the right datasets that we require to expand our store outlets.
Main Attributes of Brand Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a brand. | View 145 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 139 datasets | |
| String | The name of a city. | View 130 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 129 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 126 datasets | |
| String | The postal code of an address. | View 125 datasets |
Frequently Asked Questions
How is the Quality of Brand Data Maintained?
The quality of Brand Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Brand Data Updated?
The update frequency for Brand Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Brand Data Secure?
The security of Brand Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Brand Data Delivered?
Brand Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Brand Data.
How Much Does Brand Data Cost?
The cost of Brand Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Brand Data for your needs.
