The Ultimate Guide to Brand Data 2021
What is Brand Data?
Brand data is the data that is used by specific companies to set them apart from other companies. It is what makes them different, but also what gives them a calling card or name in an industry where many companies are competing against one another. This data can consist of their logo, what is working for them, what their customers think, and other specific data.
How is Brand Data Collected?
Brand data is collected through information that is scaped from the web, or input by the company into various databases. This collection of data is then placed into a dataset or database that houses the information for other companies, consumers, or businesses to purchase and use.
What are the qualities of Brand Data?
Brand data has a number of data attributes that you can keep an eye out for. Some of these attributes include the name of the business, number of employees, logo, tagline or motto, amount of money the company makes yearly, and what makes them unique (USP).
What is Brand Data used for?
Those who are looking to use brand data generally are competitors in the same market. They want to have this information in order to compete against them, and to market their products so as to give them a stragetic edge over other brands. Brand data analytics can provide the consumer with more information about the specific company, as well as collecting information for statistics and other reports.
How can a user assess the quality of Brand Data?
Finding out more about the data quality assessment of this specific information is important. Those looking to learn more about brand data intelligence should ensure that the information they’re buying is up-to-date and that it provides more insight into the companies. A good way of ensuring these quality aspects is by buying from a brand data provider with good customer reviews and certificates from relevant independent organizations such as IAB.
Who are the best Brand Data providers?
Finding the right Brand Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Brand Data providers that you might want to buy Brand Data from are Bright Data (Formerly Luminati Networks), Photon Commerce, Kuwala, Vumonic, and DataWeave.
Where can I buy Brand Data?
Data providers and vendors listed on Datarade sell Brand Data products and samples. Popular Brand Data products and datasets available on our platform are Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes by FrescoData, Photon Commerce - Ecommerce Data - 70,000 eCommerce merchants and brands tracked (US & Canada) by Photon Commerce, and DataWeave: Brand Protection - Ecommerce Product Data for North America by DataWeave.
How can I get Brand Data?
You can get Brand Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Brand Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Brand Data APIs, feeds and streams to download the most up-to-date intelligence.