Brand Data

Brand data is data collected on a brand's unique image. Brand data is used by marketing professionals, other companies, and consumers to identify and compete with similar brands. A brand data provider supplies brand intelligence via datasets or databases. Learn more →
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Our Data Partners
Brand Protection
by DataWeave
DataWeave
13 countries covered
Monitor and minimize MAP violations across your product portfolio.
10K records
80% matchrate
4 countries covered
The only comprehensive dataset on global D2C brands
75K companies
2 countries covered
Photon Commerce tracks over 75,000 eCommerce brands, CPGs, merchants, distributors, wholesalers, fulfillment, and logistics companies for their sales, market...
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Luminati
Based in USA
Luminati
Luminati is a leading data collection platform, which enables our customers to collect data sets from millions of websites through our proprietary technology...
+72M IPs
Around the world
99.99%
Network uptime
Fastest
Response time
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Photon Commerce
Based in USA
Photon Commerce
The company streamlines the collection, processing, validation, and management of purchase data from the receipts, invoices, and payments data of consumers a...
Amazon
transaction purchase history
Apple
SKUs
Walmart
transaction purchase history
Vumonic
Based in India
Vumonic
Vumonic is a market intelligence tool used by strategy, marketing, ecommerce & sales teams to understand consumer, competitive, and market behavior for goods...
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AOV
SLAs
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The Ultimate Guide to Brand Data 2021

Learn about brand data analytics, sources, and collection.

What is Brand Data?

Brand data is the data that is used by specific companies to set them apart from other companies. It is what makes them different, but also what gives them a calling card or name in an industry where many companies are competing against one another. This data can consist of their logo, what is working for them, what their customers think, and other specific data.

How is Brand Data Collected?

Brand data is collected through information that is scaped from the web, or input by the company into various databases. This collection of data is then placed into a dataset or database that houses the information for other companies, consumers, or businesses to purchase and use.

What are the qualities of Brand Data?

Brand data has a number of data attributes that you can keep an eye out for. Some of these attributes include the name of the business, number of employees, logo, tagline or motto, amount of money the company makes yearly, and what makes them unique (USP).

What is Brand Data used for?

Those who are looking to use brand data generally are competitors in the same market. They want to have this information in order to compete against them, and to market their products so as to give them a stragetic edge over other brands. Brand data analytics can provide the consumer with more information about the specific company, as well as collecting information for statistics and other reports.

How can a user assess the quality of Brand Data?

Finding out more about the data quality assessment of this specific information is important. Those looking to learn more about brand data intelligence should ensure that the information they’re buying is up-to-date and that it provides more insight into the companies. A good way of ensuring these quality aspects is by buying from a brand data provider with good customer reviews and certificates from relevant independent organizations such as IAB.

Who are the best Brand Data providers?

Finding the right Brand Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Brand Data providers that you might want to buy Brand Data from are Luminati, Photon Commerce, Vumonic, DataWeave, and PipeCandy.

Where can I buy Brand Data?

Data providers and vendors listed on Datarade sell Brand Data products and samples. Popular Brand Data products and datasets available on our platform are Brand Protection by DataWeave, PipeCandy - D2C Brand data - List of D2C brands and their revenue, growth rates by PipeCandy, and 75,000 eCommerce merchants and brands tracked nationwide by Photon Commerce.

How can I get Brand Data?

You can get Brand Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Brand Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Brand Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Brand Data?

Brand Data is similar to Consumer Review Data , Product Data, Ecommerce Data, CPG Data, and Shopper Data. These data categories are commonly used for Brand Data analytics.