- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Brand Sentiment Data?
Brand sentiment data is analysis and measurement of public opinion and emotions towards a particular brand or product. It involves collecting and analyzing data from various sources, such as social media, customer reviews, and surveys, to determine the overall sentiment (positive, negative, or neutral) associated with a brand. This data provides valuable insights into customer perception, satisfaction, and brand reputation, helping businesses make informed decisions and improve their marketing strategies.
Examples of Brand Sentiment Data include social media mentions, customer reviews, and survey responses. Brand Sentiment Data is used to analyze and understand the overall perception and sentiment towards a brand or product. It helps businesses gauge customer satisfaction, identify areas for improvement, and make data-driven decisions to enhance their brand reputation. In this page, you’ll find the best data sources for gathering Brand Sentiment Data.
Best Brand Sentiment Databases & Datasets
Here is our curated selection of top Brand Sentiment Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
E-commerce Data | Product and Review Datasets | Global Coverage with Custom and On-demand Datasets | Price Monitoring and Brand Sentiment Analysis
AIKE| Web activity with brand and consumer sentiment analysis and shopping heat map|share of voice| brand health and transaction|Online&Offline Data
Consumer Sentiment Data | Global Audience Insights | Psychographic Profiles & Trends | Best Price Guaranteed
Brand Data | Intent | Real-Time Brand Data Analytics and Insights | US | 4 Billion Records daily and 21,000 sun categories
Retail Data | Aggregated & Anonymized Sentiment Data | LATAM & Mexico | 2000+ Convenience Stores
Dataplex: Google Reviews & Ratings Dataset | Track Consumer Sentiment & Location-Based Insights
Autoscraping | TripAdvisor Reviews | 8M+ Global Reviews with Sentiment Analysis
Web Scraping News Data | B2B Sentiment Data | Categorized News Events | 19M Blogs, PR Sites and News Sites | 7.5M+ Records
Webautomation Reddit Data | Web Scraping Data | Uncover Trends, Sentiments and User Preferences | GDPR compliant
B2B Marketing Data | Industry Data | Marketing Data | Consumer Marketing Data | Brand Data | In-Depth Competitor Analysis Reports
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Top Brand Sentiment Data Providers & Companies
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WiserBrand.com
CoverageUSAUK+248VOur company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.
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Sky Packets
CoverageUSAMexico+3Sky Packets provides high-quality datasets from WiFi and mobile networks in urban areas. We serve municipalities, business districts, and commercial properties with insights into foot traffic, network usage, and consumer behavior. Headquartered in the U.S., we offer flexible data access models.CCPACompliant100%WiFi users are opt in5 MillionUnique mobile users -
Rwazi
CoverageUSAUK+248Rwazi provides real-time consumer and retail data across 190+ countries through a hyper-local market intelligence platform. Using AI and 1.5M+ consumers, it delivers zero-party data with granular insights into demand, pricing, and competition, empowering brands with predictive analytics for growth.190+Countries1.5MConsumers4.6MRetail Outlets -
RIWI
CoverageUSAUK+247RIWI is a global technology company that provides access to fast-changing consumer and citizen sentiment in any country in the world, including China. Our platform provides accurate and real-time data for improved decisions and to monitor and predict various issues and trends around the world.229Countries and Territories80Languages1.6Billion Respondents + -
Grepsr
CoverageUSAUK+247VUtilizing Grepsr's data solutions, we employed their capabilities to efficiently retrieve a substantial volume of job posting information. The acquired dataset played a pivotal role in supporting our strategic marketing initiatives, demonstrating the versatility and effectiveness of Grepsr's data services in enhancing our business intelligence and outreach endeavors.
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TagX
CoverageUSAUK+248VWe requested data in the form of various forms and documents associated with Tax and Bookkeeping that we plan to use to developing a digital document processing solution based on artificial intelligence.
Popular Use Cases for Brand Sentiment Data
Brand Sentiment Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Brand Sentiment Data.
Main Attributes of Brand Sentiment Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 9 datasets | |
| String | The name of a company or business, might be the legal or brand name. | View 7 datasets | |
| String | The official website of a company. | View 7 datasets | |
| String | A hashed email address with algorithms like SHA, MD5, etc. | View 7 datasets | |
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 7 datasets | |
| String | The first name of a contact. | View 5 datasets |
Frequently Asked Questions
How is the Quality of Brand Sentiment Data Maintained?
The quality of Brand Sentiment Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Brand Sentiment Data Updated?
The update frequency for Brand Sentiment Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Brand Sentiment Data Secure?
The security of Brand Sentiment Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Brand Sentiment Data Delivered?
Brand Sentiment Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Brand Sentiment Data.
How Much Does Brand Sentiment Data Cost?
The cost of Brand Sentiment Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Brand Sentiment Data for your needs.
What Are Similar Data Types to Brand Sentiment Data?
Brand Sentiment Data is similar to other data types, such as Brand Reputation Data. These related categories are often used together for applications like Sentiment Analysis.
