Best Brand Data Providers

Our company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.

We use Newscatcher in various parts of our business. We feel the depth, breadth and quality of their product is top-notch. The customer service and the helpful nature of their staff are part of our success.

Coresignal has strong demographic and firmographic datasets both on quality and volume while keeping the data as fresh as it can be. We've been using Coresignal for years and we can only speak highly about the product and team behind it. Highly recommended.