Best Data for Consumer Intelligence

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Eugenio Caterino
Editor & Data Industry Expert
Consumer intelligence refers to the insights derived from audience and customer data. These insights are often used to understand market developments and consumer behaviour. Data on consumers helps marketers and investors gain better ROIs on their activities.

Our Data Partners
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Stirista

Coverage
USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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Datasys

Coverage
USA
UK
+248
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Throtle

Coverage
USA
Partner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Environics Analytics

Coverage
Canada
At Environics Analytics, we have Canada’s largest collection of high-quality, actionable data, and our list of sources and resulting data products is growing. We deliver world class analytical expertise and tools though collaborative and results-oriented approach
Privacy
Complient
2,000+
Clients
60
Authoritative Databases
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Swash

Coverage
USA
UK
+180
Gain market intelligence, understand consumer behaviour, and optimise your strategies with fully compliant cookie-less clickstream data responsibly sourced from a growing number of global users. Choose Swash as your trusted partner in data excellence
Behavioral
Granular & Consistent Data
+1000000
Worldwide Unique Users
GDPR
Fully Compliant
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VentiveIQ

Coverage
USA
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. VentiveIQ makes it simple for customers to integrate data, and target groups, and evaluate results.
CCPA, GDPR
Compliant
100%
Opted-In
1Billion+
Anonymized

Frequently Asked Questions about Consumer Intelligence

Learn everything about Consumer Intelligence. Understand data sources, popular use cases, and data quality.

What is consumer intelligence?

Consumer intelligence refers to the ideology of gathering and analysing data about audiences and customers. Such intelligence can be used to pull insights that help understanding the market developments and consumer behaviours.

Why is consumer intelligence important?

Insights based on consumer intelligence and data enable the statistical analysis of consumer and market behaviour. In other words, consumer intelligence helps bring certainty for business decision making.