Swash

Swash is an international data company revolutionising the way we view and utilise personal data. With a mission to empower individuals and unlock the value of their online information, Swash provides a secure and transparent platform that allows users to effortlessly monetise their data while maintaining control over their privacy.

Swash stands out as an ideal data partner for brands as it provides access to consented, high-quality data, prioritizes privacy and security, offers a transparent and accountable data ecosystem, and embraces fair compensation. Collaborating with Swash allows brands to gain valuable insights while building trust, ethical practices, and lasting connections with their target audience.

Swash collects data from various sources using different methods to ensure comprehensive insights while prioritizing user privacy. The browser extension and mobile app serve as key data collection tools. Users who install the extension or app can opt in to share their data. Swash’s network of trusted partners further enhances data diversity. All data collected is aggregated and anonymised, meaning personal identifiers are removed, safeguarding user privacy.

User-Centric Approach:
Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories:
Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

High-Frequency Updates and Consistency:
We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Data Quality and Credibility:
We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

GDPR Compliance and Privacy:
We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviour:
Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

Users explicitly grant their consent to Swash for the collection of their data. Users are compensated for their data in the Swash model. They can monitor and control what data is collected from them. Users data are aggregated and anonymised. Swash takes necessary measures to ensure full compliance with key legislation, such as GDPR and CCPA. Swash also holds accreditation from various institutions and industry bodies, including ICO, DMA, and DPPA, among others. Swash app is regularly audited for staying compliant with latest privacy policies of major browsers and stores.