What is Search Engine Data? Best Providers & Datasets to Buy
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
What is Search Engine Data?
Search engine data refers to the vast array of information collected from search engines regarding user behavior, search trends, rankings, and advertising performance. Businesses and marketers use this data to optimize their online presence, enhance digital marketing efforts, and understand consumer intent.
What Are Examples of Search Engine Data?
Search engine data encompasses various types of information that help businesses analyze online search behavior. Examples include:
- Search Queries – The keywords and phrases users type into search engines.
- Click-Through Rates (CTR) – The percentage of users who click on a search result.
- Search Trends – Analysis of how search interest changes over time.
- Website Rankings – Positions of web pages in search engine results pages (SERPs).
- Keyword Data – Insights into search volume, competition, and keyword difficulty.
- Paid Search Advertising Data – Performance metrics from platforms like Google Ads and Bing Ads.
- SERP Features Data – Information about featured snippets, knowledge panels, and video results.
- User Demographics – Data on the age, location, and interests of search engine users.
Best Search Engine Databases & Datasets
Here is our curated selection of top Search Engine Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
SERP Data, Google SERP Data, SERP API, SERP Google API, SERP Web Scraping, Scrape All Search Engine Data - Google | Bing| Yahoo | Baidu
Google SERP Data, Web Search Data, Google Images Data | Real-Time API
Success.ai | Web Search Data – Real-Time Insights, Trends & Purchase Intent Data – Best Price Guarantee
Podcast API - Search, Directory, and Insights
Baidu Search Index Analytics of China A-share Interest | Online Search Trends Data | Alternative Data | Daily Update
Dappier | Global Web Search Data | RAG API, LLM Compatible | Real-Time Updates | Unlimited Data
Scale SERP API | Google Search Results Data
B2B Marketing Data | 1.6M US Construction Audiences | Programmatic Data
Swash User Search and Consumer Journey Data - 1.5M Worldwide Users - GDPR Compliant
Skill Taxonomy Data US | AI-Powered Title & Skill Taxonomy Data Matchable with Job Postings for Talent Intelligence, HR Analytics & Workforce Planning
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Top Search Engine Data Providers & Companies
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Traject Data
CoverageUSAUK+247A leading data provider with 10 APIs across search and eCommerce sites, Traject Data provides reliable, robust, real-time data that integrates with your existing data ecosystem so you can customize your data analysis and leverage data at scale for faster insights. -
APISCRAPY
CoverageUSAUK+248VAPISCRAPY has been a game-changer for our real estate data scraping automation. The AI-driven platform effortlessly converts web data into a polished, ready-to-use API, providing us with accurate and comprehensive information in the required format/s. What truly sets APISCRAPY apart is their ability to stick to the deadlines and the support during the entire tenure of the project. From the initial discussion till the seamless integration, their expertise and responsiveness is highly appreciated. The user-friendly interface streamlined the entire process, enhancing our operational efficiency. APISCRAPY is undeniably a valuable partner for any business seeking a reliable and efficient web scraping solution.
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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Datago Technology Limited
CoverageUSAUK+248Founded in 2016, Datago is a FinTech company specializing in massive alternative datasets, including news, reports, and social media. By leveraging AI and big data technologies, we deliver machine-readable data services tailored for capital markets across Asia and emerging markets worldwide.95%Client Retention10Years of Sustained Growth100+Research Papers Supported -
Datos, A Semrush Company
CoverageUSAUK+230Datos is a global leader in providing multi-source anonymized clickstream data. With access to desktop and mobile browsing behavior from millions of users worldwide, Datos offers clean, easy-to-integrate data products.20M+MAUAnonymizedData170+Countries -
DataForSEO
CoverageUSAUK+247API for SEO software companies and agencies. We provide comprehensive SEO and digital marketing data solutions via API at a predictable price. You’ll find everything you need for your search analytics.99.95%uptime24/7live chat support100%data accuracy
Main Attributes of Search Engine Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 11 datasets | |
| String | The domain name of a company website. Potential ID to match company records. | View 9 datasets | |
| String | The name of a city. | View 8 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 8 datasets | |
| String | The first name of a contact. | View 7 datasets | |
| String | The last name (surname) of a contact. | View 7 datasets |
Why Is Search Engine Data Important?
Search engine data provides crucial insights into consumer intent and online visibility. Key benefits include:
- Better Audience Targeting – Understanding what users are searching for and tailoring content accordingly.
- Improved Ad Performance – Refining PPC campaigns for higher ROI.
- Enhanced Competitive Strategy – Gaining insights into competitors’ search rankings and keyword strategies.
- SEO & Content Strategy Optimization – Aligning content with search trends to boost organic traffic.
- Increased Conversion Rates – Reaching users at different stages of the buying journey with targeted search data.
How Is Search Engine Data Collected?
Search engine data is collected through multiple sources, including:
- Search Engine APIs – Platforms like Google Search Console API and Bing Webmaster Tools API.
- Web Scraping – Extracting SERP data using automated tools.
- Analytics Tools – Software such as Google Analytics, Ahrefs, and SEMrush.
- Ad Platforms – Data from Google Ads, Microsoft Ads, and other paid search networks.
- Third-Party Data Providers – Companies that aggregate and sell search engine insights.
Search Engine Market Share Worldwide (2025)
As of January 2025, the global search engine market is dominated by Google, which holds 78.83% of the desktop search market. While Google remains the top search engine globally, alternative platforms like Bing, Baidu, Yandex, and Yahoo continue to maintain relevance in specific markets. Other major players include:
- Bing – 12.23%
- Yahoo – 3.07%
- Baidu – Leading in China, despite a decline in user base.
- Yandex – The dominant search engine in Russia, with over 63% market share.
Frequently Asked Questions
How is the Quality of Search Engine Data Maintained?
The quality of Search Engine Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Search Engine Data Updated?
The update frequency for Search Engine Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Search Engine Data Secure?
The security of Search Engine Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Search Engine Data Delivered?
Search Engine Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Search Engine Data.
How Much Does Search Engine Data Cost?
The cost of Search Engine Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Search Engine Data for your needs.
