What is Keyword Data? Best Providers & Datasets to Buy
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
What Is Keyword Data?
Keyword data refers to information about search terms that users enter into search engines. It provides insights into search volume, competition levels, and related terms, helping businesses optimize their online content for better visibility and ranking in search engine results.
What Are Examples of Keyword Data?
Keyword data includes various metrics used for SEO and digital marketing analysis. Examples include:
- Search Volume – The number of times a keyword is searched in a given period.
- Keyword Difficulty – A measure of how competitive a keyword is to rank for.
- Cost Per Click (CPC) – The average cost advertisers pay per click in PPC campaigns.
- Click-Through Rate (CTR) – The percentage of users who click on a search result for a keyword.
- Keyword Trends – Seasonal or long-term search behavior for specific terms.
- Related Keywords – Alternative search terms that users commonly search for.
- Long-Tail Keywords – Specific, lower-competition keywords with high intent.
- SERP Features – Whether a keyword triggers featured snippets, knowledge panels, or other enhanced results.
- Geo-Specific Keywords – Search terms that vary based on location.
- Branded vs. Non-Branded Keywords – Keywords that include a brand name vs. general search terms.
Best Keyword Databases & Datasets
Here is our curated selection of top Keyword Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Success.ai | Intent Data | 15k Topics for Keyword, Sentiment, and Web Activity data – Best Price Guarantee
Serpstat: Google Keyword Database | 7.2B keywords, 229 countries
DataForSEO Google Keyword Database, historical and current
PredSearch | Web Search Data, Keyword Data, Online Search Trends Data | Amazon, Google, TikTok - 2 years history | Global coverage | +500k/w keywords
DATAANT | Amazon Data | Dataset, API | Product by keyword, by category, by seller | 19 countries | 20+ Attributes
Datonics Online Keyword Raw Data Feed For AI Platforms (USA & Canada)
OnAudience - Keyword feed, filtered raw data (60B daily data signals), 3.5 years historic coverage
TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR - CCPA Compliant
Online Search Trends Data API | Track Market Behavior | Best Price Guarantee
Serpstat: Keyword research API | 7.2B keywords, 229 countries
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Top Keyword Data Providers & Companies
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Serpstat
CoverageUSAUnited Kingdom+247VWe utilized Serpstat to collect keyword data for our specific region (the US). We required insights into query volumes to fine-tune our search engine optimization and conduct market research. Serpstat delivered a solution that perfectly aligned with our needs and preferences. The data is top-notch, and the platform operates seamlessly. The pricing is fair, reflecting the level and quality of the data
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Success.ai
CoverageUSAUnited Kingdom+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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DataForSEO
CoverageUSAUnited Kingdom+247API for SEO software companies and agencies. We provide comprehensive SEO and digital marketing data solutions via API at a predictable...uptimelive chat supportdata accuracy -
TagX
CoverageUSAUnited Kingdom+248VWe requested data in the form of various forms and documents associated with Tax and Bookkeeping that we plan to use to developing a digital document processing solution based on artificial intelligence.
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Swash
CoverageUSAUnited Kingdom+180Gain market intelligence, understand consumer behaviour, and optimise your strategies with fully compliant cookie-less clickstream data responsibly...Granular & Consistent DataWorldwide Unique UsersFully Compliant -
OnAudience
CoverageUSAUnited Kingdom+247OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have...+1600 segmentsData from 200+ marketsTo fuel your own engine!
Popular Use Cases for Keyword Data
Popular Use Cases for Keyword Data
Keyword data is widely used in various marketing and advertising strategies, including:
- Keyword Analytics – Monitoring keyword performance for SEO and PPC.
- SEO Optimization – Improving website rankings through strategic keyword use.
- Content Marketing – Identifying high-value topics based on keyword trends.
- PPC Campaign Targeting – Selecting keywords for paid search ads.
- Voice Search Optimization – Adapting keyword strategies for voice queries.
- E-commerce SEO – Optimizing product listings and descriptions for better search visibility.
- Local SEO – Targeting location-based search queries to attract regional customers.
- Market Research – Analyzing keyword trends to understand consumer interests.
Main Attributes of Keyword Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 19 datasets | |
| String | The name of a country. | View 19 datasets | |
| String | The approx. number of employees working for a company. | View 17 datasets | |
| String | The first name of a contact. | View 15 datasets | |
| String | The last name (surname) of a contact. | View 15 datasets | |
| String | The name of a language as per ISO 639. | View 15 datasets |
Why Is Keyword Data Important?
Keyword data is crucial for understanding how users search for information online. By analyzing keyword trends, businesses can optimize their digital strategies to improve visibility, attract relevant audiences, and increase conversions. Using keyword data allows companies to enhance their search engine rankings, ensuring their content aligns with what users are actively looking for.
Additionally, keyword insights help businesses refine their paid advertising strategies. By targeting the most relevant and high-performing keywords, marketers can improve ad efficiency, lower cost-per-click (CPC), and achieve better returns on investment. Competitive analysis using keyword data also helps businesses identify gaps in the market, capitalize on emerging trends, and stay ahead of competitors.
How Is Keyword Data Collected?
Keyword data is gathered from various sources, offering insights into search trends, volume, competition, and user intent. One of the most common sources is Search Engine APIs, such as Google Ads API and Bing Webmaster Tools, which provide real-time keyword statistics and search analytics.
SEO tools like Ahrefs, SEMrush, Moz, and Ubersuggest collect keyword data by analyzing search engine results pages (SERPs) and tracking keyword rankings over time. Google Search Console offers businesses insights into organic search performance, showing which queries drive traffic to their websites.
Other sources include Google Ads Keyword Planner, which helps advertisers identify keyword opportunities for pay-per-click (PPC) campaigns, and Google Trends, which tracks keyword popularity and seasonal trends. SERP scraping techniques are also used to extract ranking data, related searches, and featured snippets.
Keyword Analysis Tools
Businesses and marketers rely on specialized keyword analysis tools to refine their search strategies and improve content optimization. Some of the most widely used tools include:
- Google Keyword Planner – A free tool designed for PPC campaigns, offering keyword volume and competition insights.
- Ahrefs Keywords Explorer – Provides keyword difficulty scores, search volume, and ranking potential.
- SEMrush Keyword Magic Tool – A comprehensive database for discovering keyword trends and related search queries.
- Moz Keyword Explorer – Analyzes keyword rankings, organic CTR, and search difficulty.
- Ubersuggest – A free tool that helps marketers find long-tail keyword opportunities and keyword competition data.
- KeywordTool.io – Generates keyword suggestions from multiple search engines, including Google, YouTube, and Amazon.
Frequently Asked Questions
Where Can I Buy Keyword Data?
You can explore our data marketplace to find a variety of Keyword Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Keyword Data Maintained?
The quality of Keyword Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Keyword Data Updated?
The update frequency for Keyword Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Keyword Data Secure?
The security of Keyword Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Keyword Data Delivered?
Keyword Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Keyword Data.
How Much Does Keyword Data Cost?
The cost of Keyword Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Keyword Data for your needs.
What Are Similar Data Types to Keyword Data?
Keyword Data is similar to other data types, such as SEO Data, Online Search Trends Data, SERP Data, Search Engine Data, and Google Data. These related categories are often used together for applications like Keyword Analytics.
