What is Keyword Data? Best Keyword Datasets, Vendors, and Benefits

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Eugenio Caterino
Editor & Data Industry Expert

What is Keyword Data?

Keyword data is information collected about specific words or phrases that users enter into search engines. It includes data on search volume, competition, and trends related to these keywords. This data helps businesses understand what their target audience is searching for and enables them to optimize their website content and marketing strategies accordingly.
Examples of keyword data include search volume, competition level, and related keywords. Keyword data is used for search engine optimization (SEO) to identify popular search terms and optimize website content accordingly. It helps businesses understand user intent and target specific keywords to improve their website’s visibility and organic traffic. In this page, you’ll find the best data sources for keyword data, including where to buy keyword databases and access keyword search databases.

Best Keyword Datasets & APIs

4.9(2)

Serpstat: Keyword research API | 7.2B keywords, 229 countries

Available for 240 countries
7 billion keywords
12 months of historical data
100% Google validated
Starts at
$120$114 / 1000000 API ...
Free sample preview
5% Datarade discount
5% revenue share
5.0(4)
Starts at
$5,000 / purchase
Free sample preview
50% revenue share

Datastream Group Opt-in Intent Keyword Search Data USA

by Datasys
Available for 13 countries
10M daily
1000 days of historical data
80% match rate
Starts at
$7,000$6,650 / month
Free sample preview
5% Datarade discount

DataForSEO Google Keyword Database, historical and current

Available for 90 countries
6.05B Keywords
4 years of historical data
70% updated within the last 30 days
Pricing available upon request
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
5.0(1)
Starts at
$800$720 / purchase
Free sample preview
10% Datarade discount
4.9(2)

TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR - CCPA Compliant

by TagX
Available for 57 countries
300K Users
2 years of historical data
100% Verified Users
Starts at
$1,000$900 / month
Free sample preview
10% Datarade discount
Available Pricing:
One-off purchase
Monthly License
Yearly License
Pricing available upon request
4.9(2)

Serpstat: Google Keyword Database | 7.2B keywords, 229 countries

Available for 249 countries
7.2B Keywords
1 years of historical data
100% Google verified
Starts at
$20,000$19,000 / subset upload
Free sample preview
5% Datarade discount
5% revenue share

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Keyword Data Use Cases

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