What is Keyword Data? Best Providers & Datasets to Buy
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
What Is Keyword Data?
Keyword data refers to information about search terms that users enter into search engines. It provides insights into search volume, competition levels, and related terms, helping businesses optimize their online content for better visibility and ranking in search engine results.
What Are Examples of Keyword Data?
Keyword data includes various metrics used for SEO and digital marketing analysis. Examples include:
- Search Volume – The number of times a keyword is searched in a given period.
- Keyword Difficulty – A measure of how competitive a keyword is to rank for.
- Cost Per Click (CPC) – The average cost advertisers pay per click in PPC campaigns.
- Click-Through Rate (CTR) – The percentage of users who click on a search result for a keyword.
- Keyword Trends – Seasonal or long-term search behavior for specific terms.
- Related Keywords – Alternative search terms that users commonly search for.
- Long-Tail Keywords – Specific, lower-competition keywords with high intent.
- SERP Features – Whether a keyword triggers featured snippets, knowledge panels, or other enhanced results.
Best Keyword Databases & Datasets
Here is our curated selection of top Keyword Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Success.ai | Intent Data | 15k Topics for Keyword, Sentiment, and Web Activity data – Best Price Guarantee
DataForSEO Google Keyword Database, historical and current
PredSearch | Web Search Data, Keyword Data, Online Search Trends Data | Amazon, Google, TikTok - 2 years history | Global coverage | +500k/w keywords
DATAANT | Amazon Data | Dataset, API | Product by keyword, by category, by seller | 19 countries | 20+ Attributes
Company Data | Global Coverage | 65M+ Company profiles | Bi-weekly updates
OnAudience - Keyword feed, filtered raw data (60B daily data signals), 3.5 years historic coverage
Factori AI & ML Training Data| Web Data | Machine Learning Data | Global web browsing & activity data feed (4.2 Billion records)
Purchase Intent Data | Contact Level Interest Data | 320M+ B2B & B2C Contacts | 21,000 Interest Categories | Daily Leads
News Events Data in Europe ( Techsalerator)
Success.ai | Buyer Intent & Interest Data | 15k+ Intent Topics with Global Coverage - Best Quality & Price Guarantee
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Top Keyword Data Providers & Companies
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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DataForSEO
CoverageUSAUK+247API for SEO software companies and agencies. We provide comprehensive SEO and digital marketing data solutions via API at a predictable price. You’ll find everything you need for your search analytics.99.95%uptime24/7live chat support100%data accuracy -
TagX
CoverageUSAUK+248VWe requested data in the form of various forms and documents associated with Tax and Bookkeeping that we plan to use to developing a digital document processing solution based on artificial intelligence.
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Swash
CoverageUSAUK+180Gain market intelligence, understand consumer behaviour, and optimise your strategies with fully compliant cookie-less clickstream data responsibly sourced from a growing number of global users. Choose Swash as your trusted partner in data excellenceBehavioralGranular & Consistent Data+1000000Worldwide Unique UsersGDPRFully Compliant -
OnAudience
CoverageUSAUK+247OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.Taxonomy+1600 segmentsCoverageData from 200+ marketsRaw DataTo fuel your own engine! -
Predsearch
CoverageUSAUK+11Our data ensures high accuracy and granularity on keyword search ranks in US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Turkey, Japan, Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam Including growing brands and marketing conversion share+300kWeekly search terms15Markets2YHistoric Data
Popular Use Cases for Keyword Data
Popular Use Cases for Keyword Data
Keyword data is widely used in various marketing and advertising strategies, including:
- Keyword Analytics – Monitoring keyword performance for SEO and PPC.
- SEO Optimization – Improving website rankings through strategic keyword use.
- Content Marketing – Identifying high-value topics based on keyword trends.
- PPC Campaign Targeting – Selecting keywords for paid search ads.
- Voice Search Optimization – Adapting keyword strategies for voice queries.
- E-commerce SEO – Optimizing product listings and descriptions for better search visibility.
- Local SEO – Targeting location-based search queries to attract regional customers.
- Market Research – Analyzing keyword trends to understand consumer interests.
Main Attributes of Keyword Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 19 datasets | |
| String | The approx. number of employees working for a company. | View 16 datasets | |
| String | The name of a country. | View 16 datasets | |
| String | The name of a city. | View 14 datasets | |
| String | The first name of a contact. | View 14 datasets | |
| String | The last name (surname) of a contact. | View 14 datasets |
Why Is Keyword Data Important?
Keyword data is crucial for understanding how users search for information online. By analyzing keyword trends, businesses can optimize their digital strategies to improve visibility, attract relevant audiences, and increase conversions. Using keyword data allows companies to enhance their search engine rankings, ensuring their content aligns with what users are actively looking for.
Additionally, keyword insights help businesses refine their paid advertising strategies. By targeting the most relevant and high-performing keywords, marketers can improve ad efficiency, lower cost-per-click (CPC), and achieve better returns on investment. Competitive analysis using keyword data also helps businesses identify gaps in the market, capitalize on emerging trends, and stay ahead of competitors.
How Is Keyword Data Collected?
Keyword data is gathered from various sources, offering insights into search trends, volume, competition, and user intent. One of the most common sources is Search Engine APIs, such as Google Ads API and Bing Webmaster Tools, which provide real-time keyword statistics and search analytics.
SEO tools like Ahrefs, SEMrush, Moz, and Ubersuggest collect keyword data by analyzing search engine results pages (SERPs) and tracking keyword rankings over time. Google Search Console offers businesses insights into organic search performance, showing which queries drive traffic to their websites.
Other sources include Google Ads Keyword Planner, which helps advertisers identify keyword opportunities for pay-per-click (PPC) campaigns, and Google Trends, which tracks keyword popularity and seasonal trends. SERP scraping techniques are also used to extract ranking data, related searches, and featured snippets.
Keyword Analysis Tools
Businesses and marketers rely on specialized keyword analysis tools to refine their search strategies and improve content optimization. Some of the most widely used tools include:
- Google Keyword Planner – A free tool designed for PPC campaigns, offering keyword volume and competition insights.
- Ahrefs Keywords Explorer – Provides keyword difficulty scores, search volume, and ranking potential.
- SEMrush Keyword Magic Tool – A comprehensive database for discovering keyword trends and related search queries.
- Moz Keyword Explorer – Analyzes keyword rankings, organic CTR, and search difficulty.
- Ubersuggest – A free tool that helps marketers find long-tail keyword opportunities and keyword competition data.
- KeywordTool.io – Generates keyword suggestions from multiple search engines, including Google, YouTube, and Amazon.
Frequently Asked Questions
How is the Quality of Keyword Data Maintained?
The quality of Keyword Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Keyword Data Updated?
The update frequency for Keyword Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Keyword Data Secure?
The security of Keyword Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Keyword Data Delivered?
Keyword Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Keyword Data.
How Much Does Keyword Data Cost?
The cost of Keyword Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Keyword Data for your needs.
What Are Similar Data Types to Keyword Data?
Keyword Data is similar to other data types, such as SEO Data, Online Search Trends Data, SERP Data, Search Engine Data, and Google Data. These related categories are often used together for applications like Keyword Analytics.
