Show categories

SEO Data: Best SEO Datasets & Databases

What is SEO Data?

SEO Data refers to information which helps companies to optimise their websites for search engines. It's mostly used by SEO software companies e.g. in feeding SERP APIs and benchmarking website performance. Datarade helps you find the right data providers and datasets.Learn more

Recommended SEO Data Products

21 Results
Start icon4.8(1)

Fast big data analysis for SEO, PPC and Content Marketing

Large site owners that are using Serpstat Data integration into dashboards of SEO and PPC campaigns ... Marketing, SEO and PPC agencies.
Available for 249 countries
Pricing available upon request
Free sample preview
Free sample available
Start icon5.0(7)

IPinfo.io Full Domain Name Database | Global, 490 Million Domains, Domain ranking

by IPinfo
enrichment ● Cybersecurity and threat intelligence ● Sales and marketing insights ● SEO and digital ... Domain name data service by IPinfo.io DNS details, scraped website content, outbound links, backlinks
Available for 249 countries
511M websites
3 years of historical data
Starts at
$1,000 / month
Free sample preview
Free sample available
Start icon4.8(1)

Serpstat SEO Data: Keyword Data; Online Search Trends Data; SERP and Backlink Data.

Serpstat is a leading SEO platform with 50+ tools for SEO, PPC, and digital agencies. ... It empowers professionals to analyze sites, evaluate the competition, collect semantic data, verify backlinks
Available for 240 countries
Pricing available upon request
Free sample preview
Free sample available

Oxylabs Web Data Services & Custom Made Datasets Worldwide (inc. Ecommerce, SEO, Finance Data)

by Oxylabs
, E-commerce, Travel, Market research, SEO and etc. ... Custom made web data sets and data services according to your specific requirements.
Available for 240 countries
Pricing available upon request

Traject Data: Historical Search Engine Data 05.2020-Present

Fuel your data analytics with the most powerful SEO data available. ... Traject Data is leveraged by marketers, data scientists and data engineers, SEO specialists, advertising
Available for 240 countries
75 TB
Pricing available upon request
Free sample preview
5% Datarade discount
Free sample available

Known domains and subdomains up to level 10

Collected data is enriched with additional info and available in Netlas.io Search Engine. ... Domain names are collected from ICANN Centralized Zone Data Service, SSL Certificates, 301 & 302 HTTP
Available for 249 countries
2.4B Domain names
Starts at
$690$621 / purchase
Free sample preview
10% Datarade discount
Free sample available

Datos Search Events Feed (~20M Monthly Active Users Worldwide)

by Datos
This feed can be delivered on a daily basis, delivering the previous day’s data, and can be filtered ... browsing behavior for millions of opt-in users across the globe, packaged into clean, easy to understand data
Available for 232 countries
Pricing available upon request
Start icon4.8(1)

Serpstat Local SEO management tool

Serpstat Local SEO helps you improve your online presence by leveraging the most important factors for ... Serpstat Local SEO helps you easily create and manage your local business listings on Google Maps, Waze
Available for 7 countries
Pricing available upon request

VALUE SERP API | Google Search Results Data

VALUE SERP is leveraged by marketers, data analysts and data engineers, SEO specialists, advertising ... How can Traject Data be used? Inform organic SEO and content creation strategy.
Available for 249 countries
Starts at
$1.50$1.43 / 1000 requests
Free sample preview
5% Datarade discount
Free sample available

DataForSEO SERP API for rank tracking for any location, real-time or queue-based

DataForSEO will land you with accurate data for a SERP monitoring solution. ... SERP API will provide you with structured search results data in JSON or HTML from Google, Bing, Yahoo
Available for 249 countries
2K API calls per minute
Starts at
$0.60 / 1,000 SERPs
Free sample available

More SEO Data Products

Discover related seo data products.
249 countries covered
Get massive amounts of data on competitors' sites, semantics, links, site audit and position tracking using the API and integrate them into your internal rep...
249 countries covered
The comprehensive SERP API to go deep and capture all the search results Google displays
2.4B Domain names
249 countries covered
The dataset contains domains and subdomains (all gTLD and ccTLD), including A, MX, NS, CNAME and TXT type of records.
249 countries covered
The SERP API with advanced parsing to reliably capture all search results across all major search engines
2.4B Domain names
249 countries covered
The dataset contains domains and subdomains up to level 10 (all gTLD and ccTLD).
240 countries covered
Serpstat is a leading SEO platform with 50+ tools for SEO, PPC, and digital agencies. It empowers professionals to analyze sites, evaluate the competition, c...
511M websites
249 countries covered
3 years of historical data
Domain name data service by IPinfo.io DNS details, scraped website content, outbound links, backlinks, and other hosting details for any domain.
4M Search Credits
249 countries covered
1 days of historical data
Scrape Google, Bing, Baidu, Yahoo, Yandex, eBay, Walmart, Youtube, and Home Depot search engines from our API. Our infrastructure supplies IP’s across the...
2K API calls per minute
249 countries covered
8 months of historical data
DataForSEO Labs API supplies data for keyword research, market-specific analysis, and competitor research based on our in-house Keyword Database of over 3.5 ...
2K API calls per minute
249 countries covered
Get data from the top two e-commerce search engines: • Google Shopping - product listings, product details from the product specification page, prices, an...
249 countries covered
Get massive amounts of data on competitors' sites, semantics, links, site audit and position tracking using the API and integrate them into your internal rep...
240 countries covered
Custom made web data sets and data services according to your specific requirements.
232 countries covered
The Datos Search Events Feed is an event-level accounting of what searches are being executed on specific properties potentially supporting both organic and ...
232 countries covered
The Datos Keywords Feed is an aggregated accounting of all observed searches executed on up to nine major search properties worldwide, with both raw and proj...
249 countries covered
The SERP API with advanced parsing to reliably capture all search results across all major search engines
249 countries covered
The comprehensive SERP API to go deep and capture all the search results Google displays
249 countries covered
The most complete, low-cost Google SERP API to power your SEO tools and services
7 countries covered
Serpstat Local SEO helps you improve your online presence by leveraging the most important factors for visitors and search engines alike.
datarade.ai - Serpstat profile banner
Serpstat
Based in Ukraine
Serpstat
Customers can use Serpstat for a variety of digital marketing purposes, including conducting competitive analysis, performing keyword research, optimizing th...
230
Google databases
12B+
Keywords
1T+
Backlinks
datarade.ai - Oxylabs profile banner
Oxylabs
Based in Lithuania
Oxylabs
We are a market-leading proxy and web intelligence collection platform for large-scale public data gathering, driven by high business standards and innovations.
102M+ IPs
Around the globe
AI/ML
Powered solution
Patented
Proxy rotation
datarade.ai - IPinfo profile banner
IPinfo
Based in USA
IPinfo
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types. IPinfo A...
46 billion
API requests per month
Great team
doing big things.
100K+
businesses use IPinfo services
datarade.ai - Traject Data profile banner
Traject Data
Based in USA
Traject Data
Traject Data delivers search and reputation data at scale. We power search-as-a-service and business strategy with a complete picture of the data points behi...
datarade.ai - Netlas.io profile banner
Netlas.io
Based in Armenia
Netlas.io
Netlas.io is a set of internet intelligence apps that provide accurate technical information on IP addresses, domain names, websites, web applications, IoT d...
800M+
Host responses per scan
2,3B+
Domains and subdomains
11M+
IP Whois records (all IPv4)
datarade.ai - Knuckle Head profile banner
Knuckle Head
Based in India
Knuckle Head
An end-to-end services on AI Lifecycle for modeling unstructured image, video, and text data. Learn more at https://knuckleheadcorporation.com
ISO
27001:2017
GDPR
Certified

The Ultimate Guide to SEO Data 2023

Learn about seo data analytics, sources, and collection.

What is SEO Data?

SEO data refers to information about all search engine result pages, rankings, keywords and backlink profiles. Many years ago, when marketers realised the power of search engine optimisation they quickly learned how to use keywords to their advantage. Since then search engines have been developing their algorithms in order to keep providing their users with relevant search results of high quality.

While search engines aim to please their users, the quality of content online has been steadily increasing. Studying and understanding the leading search results for a given keyword can mean the world when you are entering the competition. SEO data enables you to study your competitors, make strategic decisions, and find technical pain points in your online presence.

How to use SEO Data and for what use cases?

SEO has become one of the most important marketing tools across industries worldwide. Marketers in millions of organisations are optimising their websites in the hope of getting ranked number one on Google’s search results. To be more specific, the use cases range from simple keyword research to strategic marketing decisions and competitor analysis.

Using SEO data in your keyword research will give you insights that help you identify the right keywords faster. Data can help you indicate the level of popularity or competition for a given keyword.

Getting the keywords out there is only a part of the work. When you focus on improving your rankings for a chosen keyword, SEO ranking API’s can help keep track of your progress and make adjustments accordingly.

Using data can help you understand your competition. Analysing your competition will help you identify gaps in keywords and backlink opportunities which you can use to keep along the competition.

Many SEO data providers offer complete services where they scrape your site for technical on page issues. All data collected on your page is then benchmarked against similar data points from your competitors. E.g you can compare metrics such as keyword density and content length.

You can use keyword data to find new keywords that you didn’t even think of. Data providers have built their intelligence based on information from millions of sources online. They see patterns and understand how words link to each other, even across topics. Some of them provide services which can suggest marketers new keywords ideas based on their previous content and competition.

We see articles pinpointing the importance of videos or Infographics this year. Use SEO data to validate these claims in your industry and for your product. Use SEO data to get granular in your research and make better strategic decisions.

What are the typical SEO Data attributes?

Typical attributes for this data type revolve around the major topics within the SEO space; SERP’s, Backlinks and Keywords.

SERP information
Insights on specific search result pages can include the current top ranking pages or even features (e.g snippets) a search engine is known to have for this set of keywords.

  • Top ranking pages
  • SERP Features

Backlink profile
As a part of your competitor analysis you can peek in to lists of backlinks your competitors have collected over time.

Keyword analytics
Analytics on keywords tell you whether a targeted keyword is likely to produce favourable ROI’s

  • Keyword Competition
  • Search volume
  • CPC (cost per click)
  • Impressions
  • CTR estimates

On page statistics
For a given keyword, insights about your page can be compared to competitors web presence.

  • Average number of characters, photos, videos, etc…
  • Keyword density
  • Title tag usage

How is SEO Data typically collected?

In order to feed their SEO API’s Data aggregators use different technologies to scrape raw data from various online sources. The aggregators are literally generating machine operated keyword research to extract raw data from the internet. This raw data is collected from other websites and the search engines themselves. Lastly, the datasets are then procured and matched against search engines’ newest algorithm updates to ensure the highest data quality.

How to assess the quality of SEO Data?

In order to evaluate data quality you will need to have some knowledge on your industry. Try to understand whether the data providers you are considering have the coverage of keywords that are relevant for your business.

Once you are sure they are able to cover your industry specific keywords, look into their API’s. How often do they offer updates on their databases? Faster update frequencies will provide you with data that is relevant today and make sure you don’t miss any opportunities once they occur.

The last, and essentially only way of getting absolute confirmation on dataset quality consists of testing the dataset with real use cases. You can try to ask your data provider to give you a free trial or a dataset to play around with before signing the deal.

How is SEO Data typically priced?

Due to the changing nature of online content, and the need for timely data that comes with it, most of the SEO data providers offer their services via license fee based API’s.

Other pricing models include:

  • Pay per usage (this gives more control over the spend and works better for smaller websites with fewer keywords to manage)
  • Customized - Many data providers offer also custom solutions based on their customers needs.

What are the common challenges when buying SEO Data?

There are two major issues we see often with SEO related datasets. Given the fact how dependent keywords often are on their industry, finding relevant and accurate data for a niche industry might turn out to be challenging to say the least.

The second issue has it origin in the ever-changing nature of the SEO space. Data buyers are having trouble making sure the datasets they buy are in line with the most recent algorithm updates search engines are pushing out multiple times a year.

What to ask SEO Data providers?

  • How can you promise a good coverage of keywords for my industry?
  • Do you offer a trial/testing period?
  • Can your API’s integrate with my current business technologies?
  • How do you stay on top of any search engine algorithm changes?
  • How often do you update your database?

Where can I buy SEO Data?

Data providers and vendors listed on Datarade sell SEO Data products and samples. Popular SEO Data products and datasets available on our platform are Fast big data analysis for SEO, PPC and Content Marketing by Serpstat, IPinfo.io Full Domain Name Database | Global, 490 Million Domains, Domain ranking by IPinfo, and Serpstat SEO Data: Keyword Data; Online Search Trends Data; SERP and Backlink Data. by Serpstat.

How can I get SEO Data?

You can get SEO Data via a range of delivery methods - the right one for you depends on your use case. For example, historical SEO Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time SEO Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to SEO Data?

SEO Data is similar to Online Search Trends Data, SERP Data, Search Engine Data, and Keyword Data. These data categories are commonly used for Search Engine Optimization (SEO) and SERP analytics.

What are the most common use cases for SEO Data?

The top use cases for SEO Data are Search Engine Optimization (SEO), SERP analytics, and Content Optimization.

Translations for this page

Datos SEO (ES)