Best SEO Datasets, Databases & APIs

What is SEO Data?

SEO Data refers to information which helps companies to optimise their websites for search engines. It's mostly used by SEO software companies e.g. in feeding SERP APIs and benchmarking website performance. Datarade helps you find the right data providers and datasets.Learn more

20 Results

Fast big data analysis for SEO, PPC and Content Marketing

by Serpstat
Large site owners that are using Serpstat Data integration into dashboards of SEO and PPC campaigns ... Marketing, SEO and PPC agencies.
Available for 249 countries
Pricing available upon request
Free sample available

peekd search intelligence data (SEO, keyword performance, global coverage, GDPR-compliant)

by peekd
We cover more unique organic searches across almost all countries than all major SEO data providers. ... peekd’s first-party data is sourced from a fully opted-in panel of websites.
Available for 240 countries
6 years of historical data
Pricing available upon request
10% Datarade discount
Free sample available

Oxylabs Web Data Services & Custom Made Datasets Worldwide (inc. Ecommerce, SEO, Finance Data)

by Oxylabs
, E-commerce, Travel, Market research, SEO and etc. ... Custom made web data sets and data services according to your specific requirements.
Available for 240 countries
Pricing available upon request

Serpstat Local SEO management tool

by Serpstat
Serpstat Local SEO helps you improve your online presence by leveraging the most important factors for ... Serpstat Local SEO helps you easily create and manage your local business listings on Google Maps, Waze
Available for 7 countries
Pricing available upon request

DataForSEO SERP API for rank tracking for any location, real-time or queue-based

by DataForSEO
DataForSEO will land you with accurate data for a SERP monitoring solution. ... SERP API will provide you with structured search results data in JSON or HTML from Google, Bing, Yahoo
Available for 249 countries
2K API calls per minute
Starts at
$0.60 / 1,000 SERPs
Free sample available
Start icon5.0(7) Full Domain Name Database | 430 Million Domains | By

by IPinfo
Want to see the data for yourself? ... – Domain name data service by DNS details, scraped website content, outbound links,
Available for 249 countries
430M domains
2 years of historical data
Starts at
$10,000 / purchase
Free sample available

Oxylabs SERP Data Platform - get structured results from search engines

by Oxylabs
Extract data from most websites without getting blocked. Proxy rotator for block management. ... Real-Time Crawler search engine API provides parsed data for: Organic Popular products Paid
Available for 249 countries
100% Success rate
Starts at
$99 / month
Free sample available

Traject Data SERP Data and Ranking for Keywords at Local Level

by Traject Data
Fuel your data analytics with the most powerful SEO data available. ... Traject Data is leveraged by marketers, data analysts and data engineers, SEO specialists, advertising
Available for 249 countries
2 years of historical data
Starts at
$5$4.75 / 1000
5% Datarade discount
Free sample available
10% revenue share

Custom Dataset (one-time delivery)

Collected data is enriched with additional info and available in Search Engine. ... A custom dataset based on one of the data collections: Responses, Domains or SSL Certificates
Available for 249 countries
500M URLs
Starts at
$1,000 / purchase
Free sample available

KBase: Keywords Databases - get fresh keywords from google ads

by K-Meta
-Integrate the data into your SEO Projects. ... What can you do with K-meta’s Databases: -Build your own SEO Tools!
Available for 35 countries
Pricing available upon request - Oxylabs profile banner
Based in Lithuania
We are a market-leading proxy and web scraping solution service for large-scale public data gathering, driven by high business standards and innovations.
102M+ IPs
Around the globe
Powered solution
Proxy rotation - peekd profile banner
Based in Germany
peekd is one of the world's largest independent monitors of digital marketing and online sales. Our platform currently analyzes over $1 trillion GMV per year... - Serpstat profile banner
Based in Ukraine
Serpstat is an all-in-one platform to manage your online visibility. Being a must-have solution for companies, which are serious about ranking and business o...
Google & Yandex databases
Ads - IPinfo profile banner
Based in USA
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types. IPinfo A...
46 billion
API requests per month
Great team
doing big things.
businesses use IPinfo services - DataForSEO profile banner
Based in Ukraine
API for SEO software companies and agencies. We provide comprehensive SEO and digital marketing data solutions via API at a predictable price. You’ll f...
live chat support
data accuracy - Traject Data profile banner
Traject Data
Based in USA
Traject Data
Traject Data delivers search and reputation data at scale. We power search-as-a-service and business strategy with a complete picture of the data points behi...

The Ultimate Guide to SEO Data 2022

Learn about seo data analytics, sources, and collection.

What is SEO Data?

SEO data refers to information about all search engine result pages, rankings, keywords and backlink profiles. Many years ago, when marketers realised the power of search engine optimisation they quickly learned how to use keywords to their advantage. Since then search engines have been developing their algorithms in order to keep providing their users with relevant search results of high quality.

While search engines aim to please their users, the quality of content online has been steadily increasing. Studying and understanding the leading search results for a given keyword can mean the world when you are entering the competition. SEO data enables you to study your competitors, make strategic decisions, and find technical pain points in your online presence.

How to use SEO Data and for what use cases?

SEO has become one of the most important marketing tools across industries worldwide. Marketers in millions of organisations are optimising their websites in the hope of getting ranked number one on Google’s search results. To be more specific, the use cases range from simple keyword research to strategic marketing decisions and competitor analysis.

Using SEO data in your keyword research will give you insights that help you identify the right keywords faster. Data can help you indicate the level of popularity or competition for a given keyword.

Getting the keywords out there is only a part of the work. When you focus on improving your rankings for a chosen keyword, SEO ranking API’s can help keep track of your progress and make adjustments accordingly.

Using data can help you understand your competition. Analysing your competition will help you identify gaps in keywords and backlink opportunities which you can use to keep along the competition.

Many SEO data providers offer complete services where they scrape your site for technical on page issues. All data collected on your page is then benchmarked against similar data points from your competitors. E.g you can compare metrics such as keyword density and content length.

You can use keyword data to find new keywords that you didn’t even think of. Data providers have built their intelligence based on information from millions of sources online. They see patterns and understand how words link to each other, even across topics. Some of them provide services which can suggest marketers new keywords ideas based on their previous content and competition.

We see articles pinpointing the importance of videos or Infographics this year. Use SEO data to validate these claims in your industry and for your product. Use SEO data to get granular in your research and make better strategic decisions.

What are the typical SEO Data attributes?

Typical attributes for this data type revolve around the major topics within the SEO space; SERP’s, Backlinks and Keywords.

SERP information
Insights on specific search result pages can include the current top ranking pages or even features (e.g snippets) a search engine is known to have for this set of keywords.

  • Top ranking pages
  • SERP Features

Backlink profile
As a part of your competitor analysis you can peek in to lists of backlinks your competitors have collected over time.

Keyword analytics
Analytics on keywords tell you whether a targeted keyword is likely to produce favourable ROI’s

  • Keyword Competition
  • Search volume
  • CPC (cost per click)
  • Impressions
  • CTR estimates

On page statistics
For a given keyword, insights about your page can be compared to competitors web presence.

  • Average number of characters, photos, videos, etc…
  • Keyword density
  • Title tag usage

How is SEO Data typically collected?

In order to feed their SEO API’s Data aggregators use different technologies to scrape raw data from various online sources. The aggregators are literally generating machine operated keyword research to extract raw data from the internet. This raw data is collected from other websites and the search engines themselves. Lastly, the datasets are then procured and matched against search engines’ newest algorithm updates to ensure the highest data quality.

How to assess the quality of SEO Data?

In order to evaluate data quality you will need to have some knowledge on your industry. Try to understand whether the data providers you are considering have the coverage of keywords that are relevant for your business.

Once you are sure they are able to cover your industry specific keywords, look into their API’s. How often do they offer updates on their databases? Faster update frequencies will provide you with data that is relevant today and make sure you don’t miss any opportunities once they occur.

The last, and essentially only way of getting absolute confirmation on dataset quality consists of testing the dataset with real use cases. You can try to ask your data provider to give you a free trial or a dataset to play around with before signing the deal.

How is SEO Data typically priced?

Due to the changing nature of online content, and the need for timely data that comes with it, most of the SEO data providers offer their services via license fee based API’s.

Other pricing models include:

  • Pay per usage (this gives more control over the spend and works better for smaller websites with fewer keywords to manage)
  • Customized - Many data providers offer also custom solutions based on their customers needs.

What are the common challenges when buying SEO Data?

There are two major issues we see often with SEO related datasets. Given the fact how dependent keywords often are on their industry, finding relevant and accurate data for a niche industry might turn out to be challenging to say the least.

The second issue has it origin in the ever-changing nature of the SEO space. Data buyers are having trouble making sure the datasets they buy are in line with the most recent algorithm updates search engines are pushing out multiple times a year.

What to ask SEO Data providers?

  • How can you promise a good coverage of keywords for my industry?
  • Do you offer a trial/testing period?
  • Can your API’s integrate with my current business technologies?
  • How do you stay on top of any search engine algorithm changes?
  • How often do you update your database?

Where can I buy SEO Data?

Data providers and vendors listed on Datarade sell SEO Data products and samples. Popular SEO Data products and datasets available on our platform are Fast big data analysis for SEO, PPC and Content Marketing by Serpstat, peekd search intelligence data (SEO, keyword performance, global coverage, GDPR-compliant) by peekd, and Oxylabs Web Data Services & Custom Made Datasets Worldwide (inc. Ecommerce, SEO, Finance Data) by Oxylabs.

How can I get SEO Data?

You can get SEO Data via a range of delivery methods - the right one for you depends on your use case. For example, historical SEO Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time SEO Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to SEO Data?

SEO Data is similar to Online Search Trends Data, SERP Data, Search Engine Data, and Google SERP Data. These data categories are commonly used for Search Engine Optimization (SEO) and SERP analytics.

What are the most common use cases for SEO Data?

The top use cases for SEO Data are Search Engine Optimization (SEO), SERP analytics, and Content Optimization.

Translations for this page

Datos SEO (ES)