Online Search Trends Data
The Ultimate Guide to Online Search Trends Data 2021
What is Online Search Trends Data?
As search engines have become the center stage for internet activities, online search trends have become one of the factors that drive internet usage. Search trends offer access to an unfiltered sample of actual search requests that internet users make on a search engine or a specific website. Online search trends enable a search engine or website to display interest in a topic from across the world or can be narrowed down to city level geographic boundary. This data outlines the search interest of a search term.
How is Online Search Trends Data collected?
Search engines such as Google handle billions of searches on any given day. Through the monitoring and indexing of online activities by internet users, these search engines filter the entire data through sampling to narrow down and have a dataset that is representative of all the searches that have internet users make online. By indexing, it is easier for these search engines to process the dataset and give an overview of events that are taking in the real world based on the indexed search information.
What are the attributes of Online Search Trends Data?
The core attributes of online search trends data is the identification of the dataset based on the geographical location, time range, and category, and data source. Geographical location range is a feature that highlights search trends based on country-specific, regional, or worldwide searches. The time range is an important aspect that reflects a trend in time on the popularity of search terms. The category and data sources are also important aspects that show the classification of search terms.
What are the uses of Online Search Trends Data?
Online search trends data is a critical tool that helps businesses, marketers, researchers, and other users to ascertain the ins and outs of trends that matters to them for every unique situation. Some of the benefits and use cases of online search trends include:
• Market research for marketers to understand the trends that can they can tailor for sales and marketing needs
• Product research for customers that are looking to buy a product or service
• Research for Search Engine Optimization (SEO) to help site owners rank high in search results
• Internet users can determine the trend variations per geographical location hence discovering local differences in search patterns
• Online search trends are also crucial for users to evaluate ideas for content marketing and social media marketing.
How can a user assess the quality of Online Search Trends Data?
In assessing the quality of online search trends data, users can ascertain how best the data capture trend activities over a given period. Timeliness helps a user to evaluate the trends of search terms over a given period and determining the latest trends that can provide a real-time view of the searched topics. Another quality aspect is how effectively the data filters out irregular online search activities that may not reflect the actual trends. Some of these non-conforming search activities may be automated searches or queries that may be related to spamming efforts. As such, the source of this data should be able to detect and filter irregular activities and present data that are complete, accurate, and valid.
Who are the best Online Search Trends Data providers?
Finding the right Online Search Trends Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Online Search Trends Data providers that you might want to buy Online Search Trends Data from are Datastream Group, Oxylabs, Traject Data, Bobble AI, and Swash.
Where can I buy Online Search Trends Data?
Data providers and vendors listed on Datarade sell Online Search Trends Data products and samples. Popular Online Search Trends Data products and datasets available on our platform are Search Engine Data by Traject Data: Global Search Engine & Query Data by Traject Data, Swash Clickstream Data - User Search Data on Top Search Engines by Swash, and Oxylabs SERP Data Platform - get structured results from search engines by Oxylabs.
How can I get Online Search Trends Data?
You can get Online Search Trends Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Online Search Trends Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Online Search Trends Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Online Search Trends Data?
Online Search Trends Data is similar to SEO Data, SERP Data, and Search Engine Data. These data categories are commonly used for Search Engine Optimization (SEO) and Online Search Trends Data analytics.