Best Data for Competitive Intelligence

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

I used the data for academic research purposes, as part of my master's dissertation project at LSE. The research required IP data as potential factor for predicting fundraising success of Indian startups. Mitchell, the Director of BD helped me immensely and went of his way to support my data requirements.