Competitor Analysis

Competitor analysis evaluates competing companies, products, and marketing strategies. Data used in competitor analysis includes insights from company technographics to performance data and beyond. Done properly, the analysis gives companies data to back their business decisions.
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Coworkintel⎢Coworking Competitive Set Report⎢Data for Europe & North America 64 countries covered icon
64 countries covered
Coworkintel⎢Coworking Competitive Set Report⎢Data for Europe & North America 5 years of historical data icon
5 years of historical data
For flexible workspace and coworking: track your performance data (occupancy and revenue) over time in a neutral and established manner. Compare your cow...
Company-to-Company Relations Data (USA) - Predik Data-Driven USA covered icon
USA covered
Dataset of relevant information that allows to infer economic, logistic and business relations between companies.
Wappalyzer Company Tech Install Lead Lists - Technographic Data for B2B Sales 249 countries covered icon
249 countries covered
Create lists of websites that use certain technologies and drive more targeted B2B sales.
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Accutrend Data
Based in USA
Accutrend Data
All of our core functions remain in-house- providing an immense level of control and flexibility. We own our data and harvest it directly from the source, en...
500,000 +
New Records/Month - Edge by Ascential profile banner
Edge by Ascential
Based in United Kingdom
Edge by Ascential
Edge by Ascential gives global brands and retailers the knowledge to win in digital commerce by providing actionable, next-generation data, analytics, insigh...
Brand & Retailer Clients
Supported Markets
Data Catalog in the world - Predik Data-driven profile banner
Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
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Frequently Asked Questions about Competitor Analysis

Learn everything about Competitor Analysis. Understand data sources, popular use cases, and data quality.

How to perform a data-driven competitor analysis?

The data-driven competitor analysis should start with identifying the key questions an organisation needs to get answered. Once the task is framed correctly, companies can approach data providers to get help in finding the right data points for finding their insights. Using organised databases of company information from data providers enables an easier analysis of competitor’s companies, products, and marketing strategies.

Why is a competitor analysis important?

Understanding the how competitors are dealign with the market dynamics is crucial for laying the ground for any new business, product launch, or key decision in a company’s strategy. A well executed data-driven competitive analysis gives companies plenty of quantitative and qualitative data to back their business decisions