Best Data for 360-Degree Customer View

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Eugenio Caterino
Editor & Data Industry Expert
The 360-degree customer view refers to the idea where companies get a comprehensive image of their customers by the means of internal and external data aggregation. The application of 360 degree practises enables more strategic sales and marketing campaigns.
Our Data Partners
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Stirista

Coverage
USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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Throtle

Coverage
USA
Partner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching

Prosper Insights & Analytics

Coverage
USA
Prosper Insights & Analytics is a global leader in “consumer intent” data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of affiliate, mobile, email, print, and social-media demand generation campaigns.
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Accutrend

Coverage
USA
Canada
Accutrend Data Corporation provides insights into the ever-changing world of business information. Hundreds of fields of information are available to provide decision-makers with what is needed for financial risk management, statistics, analytics, research, marketing, and more.
CCPA&GDPR
Compliant
100%
Verified
500,000 +
Records/Month
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Matrixian

Coverage
USA
UK
+247
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that enable them to make informed choices. The result is a sustainable return.
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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Leadbook

Coverage
USA
UK
+247
Leadbook is a database and data service provider backed by proprietary A.I. powered data technology and a global database of 200 million verified business contacts. Leadbook specialises in B2B contact data sourced and processed using data crawlers, machine learning and natural language processing.
200M
verified contacts
11.5M
verified organisations
195
countries

Frequently Asked Questions about 360-Degree Customer View

Learn everything about 360-Degree Customer View. Understand data sources, popular use cases, and data quality.

What is the 360 customer view?

The 360-degree customer view is achieved when companies aggregate their customer data for deeper analytic purposes. It yields insights on the past, present and the future.

Why is a 360-degree customer view important?

360 customer view helps businesses to get a more wholistic understanding about their past, current and future customers. It helps marketers and sales teams to complete more strategic out and inbound campaigns.