Best Advertising Datasets, Databases & APIs

What is Advertising Data?

Advertising refers to an undertaking by business owners that involves the process of paying for space with the sole purpose of promoting a product, service, or idea. Space, in this case, denotes any medium that is designed to reach out to a large number of people at any given time and includes digital spaces such as social media platforms, websites, radio, television, newspapers, or magazines. The choice of advertising space is what defines the whole advertisement process. In the contemporary business environment, digital advertising is considered the most efficient owing to the recent advancement in technology. As such, advertising data is information that is collected by interested parties to understand the current shifts and trends in the advertising industry.

How is Advertising Data collected?

Depending on the medium of advertisement, the collection of advertising data can range from a simple click of data to more advanced methods that employ the facets of big data analytics. Depending on the medium, marketing companies collect data from clients who approach them for the service. This data is then archived and referred to or made available for reference purposes. Televisions and radios collect data concerning their advertisement strategies and assess how best consumers respond to these adverts through the result of sales. For advertisement purposes, data on targeted consumers is collected on websites through advanced algorithms that study consumer patterns to enable easy tailoring of ads.

What are the attributes of Advertising Data?

Advertising data is a dataset that is made up of one the largest range of information as far as data is concerned. In the world of business, advertising forms the basis upon which businesses are built and transformed for growth. The core attributes range from advertising media data, targeted consumer data, product data, advertisement strategies data, information on big data analytics and advertisement, advertising revenue information, and data on ethical issues for digital marketing.

What are the uses of Advertising Data?

The use of advertising data is limitless, depending on the users in question. Advertising data has helped brands reach out to customers in a controlled manner. Because of big data, brands have slowly shifted the paradigm of marketing from merely sending ads to the general population to designing ads that specifically target individuals based on their preferences. The fact that businesses are using advertising data to target customers better has resulted in massive savings in marketing costs. Furthermore, in hindsight, advertising data continues to help businesses to proactively design campaign strategies that take into account the past trend of data of the customers.

How can a user assess the quality of Advertising Data?

A user can determine the quality of advertising data by assessing how best the dataset conforms to the following facets of quality of measure:

• The level of completion of the data – depending on the use and the projected desired attributes of advertising data, a user can determine its quality by evaluating the level of critical information that has been included in the set.
• The aspect of timeliness – owing to the projected use of advertising data, a user can assess how much of an impact does date and time have on the data.
• The level of accuracy – this is a measure of how best the data tally with the real-world situation that it seeks to represent. Inaccurate advertising data may result in poor interpretation hence leading to loss of meaningful insight from the data.

Where can I buy Advertising Data?

Data providers and vendors listed on Datarade sell Advertising Data products and samples. Popular Advertising Data products and datasets available on our platform are RIWI Global Testing | Advertising and Message Testing (for any country in the world) by RIWI, Tamoco Footfall Measurement Studies - USA & International for TV advertising by Tamoco, and Kido Dynamics DOOH & OOH Advertising Asset Analytics - POI Data by Kido Dynamics.

How can I get Advertising Data?

You can get Advertising Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Advertising Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Advertising Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Advertising Data?

Advertising Data is similar to Healthcare Marketing Data, Consumer Marketing Data, Direct Marketing Data, Student Marketing Data, and Donor Data. These data categories are commonly used for Advertising and Online Advertising.

What are the most common use cases for Advertising Data?

The top use cases for Advertising Data are Advertising, Online Advertising, and Consumer Profiling.