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Best Advertising Datasets, Databases & APIs

What is Advertising Data?

Advertising data is information about past and current digital and OOH ad campaigns. It's used by B2C and B2B marketers and advertisers from various industries to create effective ads which convert the right viewers and drive up ROI.Learn more

30 Results

RIWI Global Testing | Advertising and Message Testing (for any country in the world)

by RIWI
collection within hours • Anonymous (No personally identifiable information data collected) ... More accurate methodology and technology reaches authentic voices • Rapid deployment and high-volume data
Available for 248 countries
Available Pricing:
One-off purchase
Monthly License
revenue share

Tamoco Footfall Measurement Studies - USA & International for TV advertising

by Tamoco
Understand how well your TV advertising is driving brick-and-mortar footfall uplift. ... targeted post-code(s), builds a robust control group around this, and uses our accurate geospatial data
Available for 9 countries
300M smartphones
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
10% Datarade discount
Free sample available

Kido Dynamics DOOH & OOH Advertising Asset Analytics - POI Data

Depth is added by including data attributes like demographics, nationality, ethnicity and socio economic ... DOOH/OOH analytics focuses on Digital Advertising Assets, Scaffolding and Smaller Assets e.g Mupis to
Available for 1 countries
6 months of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample available

DriveLine Corporate Plan - Unlimited Unique Mobile Advertising Identifiers & Insights - US

Free summary data spreadsheets. Download unique Mobile Ad Identifiers (MAID). ... Developer API Access Additional Pay-As-You-Go Services: Enrich MAIDs with rich demographic data.
Available for 1 countries
3T total observations
15 months of historical data
Starts at
$9,999$8,999.10 / month
10% Datarade discount
10% revenue share

True Influence Intent Data USA & Canada for Advertising - 7000 intent topics matched to contact intent scores

B2B marketers turn to behavioral targeting using intent data for advertising that hits the sweet spot ... package for activating intent in advertising.
Available for 2 countries
7K B2B Topics
3 months of historical data
100% Electronic Email Validation
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

B2B IP data audiences for Account Based Advertising in UK, Italy, Spain, France, Germany and all the other Western Europe & Middle East markets

by Expandi
Identify and target the best B2B audiences with IP Based Advertising. ... data at account and individual level, brand, technographic and financial data with IP addresses.
Available for 18 countries
320K Legal entities
Available Pricing:
Usage-based
Free sample available

Tamoco Footfall Measurement Studies - USA & International for Out of Home Advertising

by Tamoco
Understand how well your Out of Home advertising is driving brick-and-mortar footfall uplift. ... Tamoco measures devices who see your OOH advertising, build a robust control group around this, and uses
Available for 9 countries
300M smartphones
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
10% Datarade discount
Free sample available
Start icon5.0(1)

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

your next ad campaign with audiences created from trusted location intelligence and verified visit data ... Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

International Data | Global B2B Data | Email Listing Services by Infotanks Media

Take your business to the next level with relevant data. ... We have a multi-faceted category of the email lists of international data.
Available for 240 countries
45 days of historical data
Pricing available upon request

Tamoco Footfall Measurement Studies - USA & International for Mobile Advertising

by Tamoco
Understand how well your mobile advertising is driving brick-and-mortar footfall uplift. ... your targeted audience, builds a robust control group around this, and uses our accurate geospatial data
Available for 9 countries
300M smartphones
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
10% Datarade discount
Free sample available

More Advertising Data Products

Discover related advertising data products.
450M CTV user profiles
116 countries covered
30 days of historical data
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
1K Data Attributes
100% Most accurate state and region data per {truth}set analysis
USA covered
Speedeon's Consumer Marketing Prospect Database contains more than 1,000 attributes on individuals and households, including lifestyle, family, finances, int...
232 Million
95% Match Confidence
USA covered
This is a national Consumer Demographic file with over 400 fields of information. The file is updated monthly with NCOA/CASS processing. New entries are id...
300M smartphones
9 countries covered
2 years of historical data
Understand how well your Out of Home advertising is driving brick-and-mortar footfall uplift.
USA covered
Interceptd delivers the widest selection of fraud alarms based on deterministic and probabilistic data analysis. We deliver superior features and benefits to...
240M records
100% match rate
USA covered
Access to a database of more than 240 million USA Individual consumers with information about their home life and household characteristics such as the Type ...
320K Legal entities
18 countries covered
Identify and target the best B2B audiences with IP Based Advertising. Expandi Data Management Platform provides the only EMEA database which integrates fir...
98% US HH Coverage
USA covered
30 years of historical data
Leveraging OP|1P|3P data, our double opt-in consumer data approach creates Ad/MarTech targeting reach and attribution efficiencies in a compliant manner. Thi...
250B Available Impressions per Month
USA covered
We use observed behavioral and intent-based signals to create audience-based private marketplaces on Xandr's Monetize SSP. This listing gives you access to a...
232 Million
95% Match Confidence
USA covered
This is a national Consumer Demographic file with over 400 fields of information. The file is updated monthly with NCOA/CASS processing. New entries are id...
450M CTV user profiles
116 countries covered
30 days of historical data
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
52K records
Germany covered
4 years of historical data
More than 52,000 geocoded addresses of kindergartens and day care centers in Germany including ID, name, address and XY coordinate, type of kindergarten, Num...
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Fraudlogix
Based in USA
Fraudlogix
Fraudlogix helps the world’s largest advertising exchanges and networks prevent digital ad fraud through longstanding partnerships and integrations. We speci...
1 Billion
Unique Users Monitored
300+ M
URLs and APPs Tracked
30%
Internet Population Monthly
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IPQualityScore (IPQS)
Based in USA
IPQualityScore (IPQS)
IPQualityScore (IPQS) provides enterprise level fraud prevention, user validation, and data hygiene. Score user, lead, & payment data in any country with ...
GDPR/CCPA
100% Compliant
Fresh Data
Access New, Accurate Data
API Access
100% Uptime
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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Tamoco
Based in United Kingdom
Tamoco
Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.
Accuracy
Individual store level data
Scale
Global coverage
Open
Transparent methodologies
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Infotanks Media
Based in USA
Infotanks Media
We are a data-driven digital marketing company curating high-quality databases for successful sales and marketing campaigns.
6X
Higher ROI
95%
Data Accuracy
95%
Email Deliverability

The Ultimate Guide to Advertising Data 2022

Learn about advertising data analytics, sources, and collection.

What is Advertising Data?

Advertising refers to an undertaking by business owners that involves the process of paying for space with the sole purpose of promoting a product, service, or idea. Space, in this case, denotes any medium that is designed to reach out to a large number of people at any given time and includes digital spaces such as social media platforms, websites, radio, television, newspapers, or magazines. The choice of advertising space is what defines the whole advertisement process. In the contemporary business environment, digital advertising is considered the most efficient owing to the recent advancement in technology. As such, advertising data is information that is collected by interested parties to understand the current shifts and trends in the advertising industry.

How is Advertising Data collected?

Depending on the medium of advertisement, the collection of advertising data can range from a simple click of data to more advanced methods that employ the facets of big data analytics. Depending on the medium, marketing companies collect data from clients who approach them for the service. This data is then archived and referred to or made available for reference purposes. Televisions and radios collect data concerning their advertisement strategies and assess how best consumers respond to these adverts through the result of sales. For advertisement purposes, data on targeted consumers is collected on websites through advanced algorithms that study consumer patterns to enable easy tailoring of ads.

What are the attributes of Advertising Data?

Advertising data is a dataset that is made up of one the largest range of information as far as data is concerned. In the world of business, advertising forms the basis upon which businesses are built and transformed for growth. The core attributes range from advertising media data, targeted consumer data, product data, advertisement strategies data, information on big data analytics and advertisement, advertising revenue information, and data on ethical issues for digital marketing.

What are the uses of Advertising Data?

The use of advertising data is limitless, depending on the users in question. Advertising data has helped brands reach out to customers in a controlled manner. Because of big data, brands have slowly shifted the paradigm of marketing from merely sending ads to the general population to designing ads that specifically target individuals based on their preferences. The fact that businesses are using advertising data to target customers better has resulted in massive savings in marketing costs. Furthermore, in hindsight, advertising data continues to help businesses to proactively design campaign strategies that take into account the past trend of data of the customers.

How can a user assess the quality of Advertising Data?

A user can determine the quality of advertising data by assessing how best the dataset conforms to the following facets of quality of measure:

• The level of completion of the data – depending on the use and the projected desired attributes of advertising data, a user can determine its quality by evaluating the level of critical information that has been included in the set.
• The aspect of timeliness – owing to the projected use of advertising data, a user can assess how much of an impact does date and time have on the data.
• The level of accuracy – this is a measure of how best the data tally with the real-world situation that it seeks to represent. Inaccurate advertising data may result in poor interpretation hence leading to loss of meaningful insight from the data.

Where can I buy Advertising Data?

Data providers and vendors listed on Datarade sell Advertising Data products and samples. Popular Advertising Data products and datasets available on our platform are RIWI Global Testing | Advertising and Message Testing (for any country in the world) by RIWI, Tamoco Footfall Measurement Studies - USA & International for TV advertising by Tamoco, and Kido Dynamics DOOH & OOH Advertising Asset Analytics - POI Data by Kido Dynamics.

How can I get Advertising Data?

You can get Advertising Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Advertising Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Advertising Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Advertising Data?

Advertising Data is similar to Healthcare Marketing Data, Consumer Marketing Data, Direct Marketing Data, Student Marketing Data, and Donor Data. These data categories are commonly used for Advertising and Online Advertising.

What are the most common use cases for Advertising Data?

The top use cases for Advertising Data are Advertising, Online Advertising, and Consumer Profiling.