What is Advertising Data? Best Datasets & Databases for Online Advertising
What is Advertising Data?
Advertising data is information collected and analyzed from various sources to understand and optimize advertising campaigns. It includes data on audience demographics, behavior, preferences, and engagement with ads. This data helps advertisers make informed decisions, target specific audiences, measure campaign effectiveness, and personalize ad experiences. By leveraging advertising data, businesses can improve their marketing strategies, increase ROI, and deliver more relevant and impactful advertisements to their target audience.
Examples of advertising data include demographic information, browsing behavior, purchase history, and engagement metrics. Advertising data is used to target specific audiences, measure campaign effectiveness, optimize ad placements, and personalize marketing messages. In this page, you’ll find the best data sources for advertising data sets, online advertising datasets, and advertisement datasets.
Best Advertising Databases & Datasets
Here is our curated selection of top Advertising Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
VisitIQâ„¢: Advertising Data | Business & Advertising Intelligence Data
Redmob: Advertising Data | Africa | Real-Time Bidding Data
Advertising Data | Auction, Bids & Wins Data from Mobile, TV, & Advertising | 150 billion+ monthly Real Time Bidding Data
QuoteWay Canada | Canadian Advertising Data | 1.3M Records: Age, Gender, Address, Identity Data | Comprehensive Enrichment & Advertising Data
Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
Advertising Data | Out-of-Home (OOH) Data | Advertising Impact & Visibility Insights | European Coverage
Bright Data | Business Data for Advertising and Adtech - Company Data, Employee Profiles, Job-related Datasets
User Profiles Data | 2.4B+ MAU / 500K+ Active Mobile Apps/ 35B+ SDKs | Programmatic Advertising & Audience Activation
PredSearch | Consumer Marketing Data, Brand Data, Advertising Data | Categories, Brands, Products | Global coverage | Amazon Click & Conversion Share
Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery
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Top Advertising Data Providers & Companies
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Redmob
Offers Data forUSACanada+124We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for... -
Bright Data
Offers Data forUSAUnited Kingdom+247Bright Data is a leading data collection platform, which enables our customers to collect data sets from millions of websites through our... -
QuoteWay
Offers Data forCanadaQuoteWay is Canada's leading provider of consumer data and high-quality leads. We empower businesses with precise, reliable insights to drive... -
Fraudlogix
Offers Data forUSAUnited Kingdom+242Fraudlogix helps the world’s largest advertising exchanges and networks prevent digital ad fraud through longstanding partnerships and... -
Datandard
Offers Data forUSAUnited Kingdom+247Data should be easy to purchase and use. With Datandard you can get access to high quality datasets that are delivered in bulk in formats that are... -
OAN
Offers Data forUSAUnited Kingdom+229OAN is a provider of high-quality audience data. Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles...
Popular Use Cases for Advertising Data
Advertising Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Advertising Data.
Frequently Asked Questions
Where Can I Buy Advertising Data?
You can explore our data marketplace to find a variety of Advertising Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Advertising Data Maintained?
The quality of Advertising Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Advertising Data Updated?
The update frequency for Advertising Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Advertising Data Secure?
The security of Advertising Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Advertising Data Delivered?
Advertising Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Advertising Data.
How Much Does Advertising Data Cost?
The cost of Advertising Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Advertising Data for your needs.
What Are Similar Data Types to Advertising Data?
Advertising Data is similar to other data types, such as Brand Affinity Data, Healthcare Marketing Data, Brand Data, Consumer Marketing Data, and Direct Marketing Data. These related categories are often used together for applications like Advertising and Consumer Profiling.
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