What is Advertising Data? Best Datasets & Databases for Online Advertising

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Eugenio Caterino
Editor & Data Industry Expert

What is Advertising Data?

Advertising data is information collected and analyzed from various sources to understand and optimize advertising campaigns. It includes data on audience demographics, behavior, preferences, and engagement with ads. This data helps advertisers make informed decisions, target specific audiences, measure campaign effectiveness, and personalize ad experiences. By leveraging advertising data, businesses can improve their marketing strategies, increase ROI, and deliver more relevant and impactful advertisements to their target audience.

Examples of advertising data include demographic information, browsing behavior, purchase history, and engagement metrics. Advertising data is used to target specific audiences, measure campaign effectiveness, optimize ad placements, and personalize marketing messages. In this page, you’ll find the best data sources for advertising data sets, online advertising datasets, and advertisement datasets.

Best Advertising Datasets & APIs

5.0(3)
Pricing available upon request
4.8(9)

Redmob: Advertising Data | Africa | Real-Time Bidding Data

by Redmob
Available for 40 countries
180B real-time data feeds
0 days of historical data
100% real-time
Starts at
$50,000 / year
Free sample preview
5.0(2)
Starts at
$0.08 / Record
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
revenue share
4.9(5)
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Available Pricing:
One-off purchase
Yearly License
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Available Pricing:
Monthly License
Yearly License
Free sample preview
10% Datarade discount
5.0(1)
Pricing available upon request

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Advertising Data Use Cases

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