What is Advertising Data? Best Datasets & Databases for Online Advertising
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Advertising Data?
Advertising data is information collected and analyzed from various sources to understand and optimize advertising campaigns. It includes data on audience demographics, behavior, preferences, and engagement with ads. This data helps advertisers make informed decisions, target specific audiences, measure campaign effectiveness, and personalize ad experiences. By leveraging advertising data, businesses can improve their marketing strategies, increase ROI, and deliver more relevant and impactful advertisements to their target audience.
Examples of advertising data include demographic information, browsing behavior, purchase history, and engagement metrics. Advertising data is used to target specific audiences, measure campaign effectiveness, optimize ad placements, and personalize marketing messages. In this page, you’ll find the best data sources for advertising data sets, online advertising datasets, and advertisement datasets.
Best Advertising Databases & Datasets
Here is our curated selection of top Advertising Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Advertising Data | Business & Advertising Intelligence Data
Advertising Data Leads and Enrichment API | Maximize Ad ROI | Best Price Guarantee
Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery
Advertising Data | Auction, Bids & Wins Data from Mobile, TV, & Advertising | 150 billion+ monthly Real Time Bidding Data
Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
B2B Interest Data | 2M US Marketing and Advertising Professionals | Verified Safe to Email
Online Advertising Business intelligence data / Bidstream data
PredSearch | Consumer Marketing Data, Brand Data, Advertising Data | Categories, Brands, Products | Global coverage | Amazon Click & Conversion Share
LinkedIn company Data | Global LinkedIn data | 70M+ LinkedIn Company profiles | Bi-weekly updates
YouTube & Google Maps Data | 21+ Attributes | Channel metrics, Creator Info, Video Metrics | Google My Business Rating, Maps | Social Media Data
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Top Advertising Data Providers & Companies
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Redmob
CoverageUSACanada+162VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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OAN
CoverageUSAUK+229VI used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
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Datandard
CoverageUSAUK+247Data should be easy to purchase and use. With Datandard you can get access to high quality datasets that are delivered in bulk in formats that are easy to ingest.AffordablePriced at 25% vs competitorsTimelyReal-time feeds availableGlobalData sourced globally -
GapMaps
CoverageUSACanada+153VWe use GapMaps’ data offering extensively to identify and approve locations for Anytime Fitness sites across Southeast Asia. This data helps Inspire Brands Asia make informed decisions, ensuring that each new gym location meets our strategic criteria and has the potential for success. The insights from GapMaps enable us to understand market demographics, competition, and accessibility, which are crucial for our expansion plans.
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Echo Analytics
CoverageUSAUK+248VThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
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Cybba Inc.
CoverageUSACybba's Audience Products enable targeted and effective strategies, allowing businesses to engage with their audience more personally and meaningfully. Cybba Audiences enable a deeper understanding of consumer behavior, preferences, and trends.PMPAudience Activation100MM+Deterministic Users250BB+Available Monthly Impressions
Popular Use Cases for Advertising Data
Advertising Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Advertising Data.
Main Attributes of Advertising Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a city. | View 64 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 64 datasets | |
| String | The name of a country. | View 55 datasets | |
| String | The first name of a contact. | View 54 datasets | |
| String | The last name (surname) of a contact. | View 54 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 50 datasets |
Frequently Asked Questions
How is the Quality of Advertising Data Maintained?
The quality of Advertising Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Advertising Data Updated?
The update frequency for Advertising Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Advertising Data Secure?
The security of Advertising Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Advertising Data Delivered?
Advertising Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Advertising Data.
How Much Does Advertising Data Cost?
The cost of Advertising Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Advertising Data for your needs.
What Are Similar Data Types to Advertising Data?
Advertising Data is similar to other data types, such as Brand Affinity Data, Healthcare Marketing Data, Brand Data, Consumer Marketing Data, and Direct Marketing Data. These related categories are often used together for applications like Advertising and Consumer Profiling.
