Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery

DRAKO is a Mobile Location Audience Data provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising. Mobile Location Data can be meaningfully transformed into Audience Data when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data. All of our Audience Data is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data) All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions. In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,) Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence) Data Compliance: All of our Audience Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.