DRAKO | Audience Data | USA + Canada | 330M Devices | Segmented Data - CCPA Compliant, 5 year lookback product image in hero

DRAKO | Audience Data | USA + Canada | 330M Devices | Segmented Data - CCPA Compliant, 5 year lookback

DRAKO
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FullDisplayName
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Sign In To Preview Data
Volume
330M
MAIDs
Data Quality
100%
deterministic
Avail. Formats
.json and .csv
File
Coverage
7
Countries
History
5
years

Data Dictionary

[Sample] DrakoSyndicatedSegments_2024Q3.csv
Attribute Type Example Mapping
FullDisplayName
String DRAKO > CA > Place Visits > Polygon > Brands > 30 Days > ...
Description
String POI based segment extracted via polygons traced around ea...
NumberIdsInAudience
Integer 1478587
CPMRate
Float 1.5
Currency
String CAD
Country
String CA
Type
String Brands

Description

DRAKO's Mobile Ad ID Audience Data can help you power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Audience Data in Canada and the US for: Audience Targeting Data; Segmentation Data; Visit Data; and Third-Party Audience Data.
DRAKO is a Mobile Location Audience Data provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising. Mobile Location Data can be meaningfully transformed into Audience Data when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data. All of our Audience Data is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data) All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions. In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,) Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence) Data Compliance: All of our Audience Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Country Coverage

Asia (3)
Hong Kong
Japan
Turkey
North America (3)
Canada
Mexico
United States of America
Oceania (1)
Australia

History

5 years of historical data

Volume

330 million MAIDs
5 years of historical data

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Frequency
weekly
monthly
quarterly
yearly
on-demand
Format
.json
.csv

Use Cases

Advertising Audience Segmentation
Location-based Audience Analytics
Analytics
Mobile Advertising

Categories

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Frequently asked questions

What is DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

DRAKO’s Mobile Ad ID Audience Data can help you power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Audience Data in Canada and the US for: Audience Targeting Data; Segmentation Data; Visit Data; and Third-Party Audience Data.

What is DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Audience Segmentation, Location-based Audience Analytics, Analytics, and Mobile Advertising. Global businesses and organizations buy Audience Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback cover?

This product includes data covering 7 countries like USA, Japan, Canada, Australia, and Mexico. DRAKO is headquartered in Canada.

How much does DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback cost?

Pricing for DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback starts at USD2 per CPM. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

Businesses can buy Audience Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

This product has 3 related products. These alternatives include Accurate Append Verified US Third Party Audience Data Demographics/Wealth/Donation History & More High Match Rate Batch & API Delivery, DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback, and Echo Analytics GeoPersona Brand Segments US Segmentation Data Available Globally GDPR-Compliant. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$2 / CPM
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM

DRAKO

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