DRAKO | Audience Data | USA + Canada | 330M Devices | Segmented Data - CCPA Compliant, 5 year lookback

#	FullDisplayName	Description	NumberIdsInAudience	CPMRate	Currency	Country	Type
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx
2	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx
3	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx
4	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx
5	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx
6	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx
7	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx
8	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx
9	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx
10	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx
...	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx

Volume

330M

MAIDs

Data Quality

100%

deterministic

Avail. Formats

.json and .csv

File

Coverage

Countries

History

years

[Sample] DrakoSyndicatedSegments_2024Q3.csv

Attribute	Type	Example
FullDisplayName	String	DRAKO > CA > Place Visits > Polygon > Brands > 30 Days > ...
Description	String	POI based segment extracted via polygons traced around ea...
NumberIdsInAudience	Integer	1478587
CPMRate	Float	1.5
Currency	String	CAD
Country	String	CA
Type	String	Brands

DRAKO's Mobile Ad ID Audience Data can help you power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Audience Data in Canada and the US for: Audience Targeting Data; Segmentation Data; Visit Data; and Third-Party Audience Data.

DRAKO is a Mobile Location Audience Data provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising. Mobile Location Data can be meaningfully transformed into Audience Data when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data. All of our Audience Data is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data) All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions. In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,) Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence) Data Compliance: All of our Audience Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Asia (3)

Hong Kong

Japan

Turkey

North America (3)

Canada

Mexico

United States of America

Oceania (1)

Australia

5 years of historical data

330 million	MAIDs
5	years of historical data

Free sample available

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	$2 / CPM

Request detailed pricing

Self-reported by the provider

100%

deterministic

Methods

Frequency

Format

Advertising Audience Segmentation

Location-based Audience Analytics

Analytics

Mobile Advertising

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247 countries covered

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What is DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

DRAKO’s Mobile Ad ID Audience Data can help you power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Audience Data in Canada and the US for: Audience Targeting Data; Segmentation Data; Visit Data; and Third-Party Audience Data.

What is DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Audience Segmentation, Location-based Audience Analytics, Analytics, and Mobile Advertising. Global businesses and organizations buy Audience Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback cover?

This product includes data covering 7 countries like USA, Japan, Canada, Australia, and Mexico. DRAKO is headquartered in Canada.

How much does DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback cost?

Pricing for DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback starts at USD2 per CPM. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

Businesses can buy Audience Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Audience Data USA + Canada 330M Devices Segmented Data - CCPA Compliant, 5 year lookback?

This product has 3 related products. These alternatives include Accurate Append Verified US Third Party Audience Data Demographics/Wealth/Donation History & More High Match Rate Batch & API Delivery, Redmob: Audience Targeting I Global I 1.5B Users & Real-Time, and DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at

$2 / CPM

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	$2 / CPM

Verified Provider

DRAKO | Audience Data | USA + Canada | 330M Devices | Segmented Data - CCPA Compliant, 5 year lookback

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

DRAKO
Effortless Insights from Geolocation - Making Data Work for You

Trusted by

DRAKO | Audience Data | USA + Canada | 330M Devices | Segmented Data - CCPA Compliant, 5 year lookback

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

DRAKO Effortless Insights from Geolocation - Making Data Work for You

Trusted by

DRAKO
Effortless Insights from Geolocation - Making Data Work for You