What is Segmentation Data? Uses, Types & Dataset Examples
What is Segmentation Data?
Segmentation data refers to information used to divide a broader audience into smaller segments based on specific characteristics such as demographics, behaviors, psychographics, and geographic locations. Segmentation data is collected from various sources including online interactions, surveys, purchase histories, and social media activities. By leveraging this data, businesses can identify distinct groups within their audience and tailor their marketing efforts. This approach helps companies optimize their strategies, improve customer engagement, and drive better results by addressing the unique needs of each segment.
Best Segmentation Data Databases & Datasets
Here is Datarade's curated selection of top Segmentation Data. These trusted databases and datasets offer high-quality, up-to-date information.
Company Data | Firmographic Data | 16+ Industry Segmentation | Global Coverage | 100M+ Contacts | (Verified E-mail, Direct Dails)| 20+ Attributes
Gain Dynamics / Consumer Marketing Data / Spain, Mexico, Colombia and LATAM / Segmentation / BIO Tipology / 100% Households Coverage / 23 Segments
SocialSift Consumer Data US | Brand Sentiment Data | Demographic Data | Social Media Audience Data | Powerful Consumer Segmentation | Data Enrichment
Echo Analytics | GeoPersona Interest Segments | Europe | Available Globally | GDPR-Compliant
Synthetic image data and annotation (bounding box, segmentation, keypoint, depth, normals)
True Influence B2B Leads Data + Intent US & Canada for Audience Segmentation
Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)
SocialSift Consumer Behavior Data US | Brand Affinity Data | Demographic Data | Social Media Audience Data | Consumer Segmentation | Data Enrichment
Echo Analytics | GeoPersona Interest Segments | US | Available Globally | GDPR-Compliant
Monetize data on Datarade Marketplace
Popular Use Cases
Segmentation Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Segmentation Data?
Data providers and vendors listed on Datarade sell Segmentation Data products and samples. Popular Segmentation Data products and datasets available on our platform are BIGDBM US Consumer Audience Segmentation Data by BIGDBM, Company Data | Firmographic Data | 16+ Industry Segmentation | Global Coverage | 100M+ Contacts | (Verified E-mail, Direct Dails)| 20+ Attributes by Exellius Systems, and Gain Dynamics / Consumer Marketing Data / Spain, Mexico, Colombia and LATAM / Segmentation / BIO Tipology / 100% Households Coverage / 23 Segments by Gain Dynamics.
How can I get Segmentation Data?
You can get Segmentation Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Segmentation Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Segmentation Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Segmentation Data?
Segmentation Data is similar to Third-Party Audience Data, Audience Targeting Data, Digital Audience Data, Gaming Audience Data, and User Profiles Data. These data categories are commonly used for Advertising and Account-Based Marketing (ABM).
What are the most common use cases for Segmentation Data?
The top use cases for Segmentation Data are Advertising, Account-Based Marketing (ABM), and Customer Insights.