What is Segmentation Data? Examples, Datasets and Providers

What is Segmentation Data?

Segmentation data refers to information used to divide a broader audience into smaller segments based on specific characteristics such as demographics, behaviors, psychographics, and geographic locations. Segmentation data is collected from various sources including online interactions, surveys, purchase histories, and social media activities. By leveraging this data, businesses can identify distinct groups within their audience and tailor their marketing efforts. This approach helps companies optimize their strategies, improve customer engagement, and drive better results by addressing the unique needs of each segment.