Cybba Inc.
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Cybba Inc. Data Products: APIs & Datasets
Cybba Inc. Pricing & Cost
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About Cybba Inc.
Cybba Inc. in a Nutshell
Cybba is a digital marketing company offering a range of services including audience targeting, advertising, and performance marketing solutions. Their Audience Products are designed for enhanced engagement across various segments like Behavioral, B2B, Event, and Purchase audiences. These products provide detailed insights for more effective and personalized marketing strategies. Cybba’s solutions are tailored to help businesses understand and engage their customers better, leveraging data to drive marketing success. For a comprehensive view of their services and solutions, visit Cybba’s website.
Geo Coverage
Data Offering
Cybba offers a comprehensive data offering that includes targeted audience solutions for digital marketing. Their suite includes Behavioral, B2B, Event, and Purchase audience segments, each providing detailed insights for personalized marketing campaigns. Cybba’s approach integrates data-driven strategies to understand consumer behavior and preferences, enhancing customer engagement.
Use Cases
Cybba’s datasets are versatile, suitable for both analysis and targeting within Demand-Side Platforms (DSPs). This flexibility allows businesses to gain insights and actively utilize data in digital marketing campaigns.
Automotive Sector: Auto manufacturers and dealers can target potential buyers using purchase and behavioral data.
B2B Marketing: The B2B segment targets professionals and decision-makers, enhancing lead generation and sales conversions.
Behavioral Targeting for E-commerce: E-commerce platforms use the Behavioral segment for customer targeting based on online behaviors.
Entertainment and Events: Event organizers target theater enthusiasts and ticket purchasers using the Event audience segment.
Financial Services: Financial institutions target potential clients based on financial behavior.
Healthcare Industry: Healthcare providers use data for patient engagement and outreach.
Retail Industry: Retailers use the Purchase audience segment for targeting consumers based on past purchasing behaviors.
Travel and Hospitality: This sector leverages event and behavioral segments for targeting specific travel preferences and patterns.
These use cases showcase Cybba’s versatility across sectors, enhancing engagement and precision in marketing strategies.
Data Sources & Collection
Cybba sources its data through a combination of internally developed platforms and solutions, along with aggregated third-party sources. This blend ensures a comprehensive and multifaceted view of audience behaviors and trends, providing valuable insights for targeted digital marketing strategies. The integration of proprietary and external data allows for a rich, diverse dataset that enhances the precision and effectiveness of marketing campaigns.
Key Differentiators
All users are observed on multiple domains before being included in our audiences; therefore, no user is coming from any individual domain but is added to a sector or sub-sector based on multiple observed behaviors.
We have a proprietary device graph that allows us to make connections between Hashed EMAIL<>1p Cookie ID<>3p Cookie ID<>Cookieless Identifiers and this powers the data sets that are delivered to data platforms for targeting.
Data Privacy
Cybba ensures compliance with CCPA, GDPR, and other local state laws by treating all users as California residents and allowing them to Opt-out, Do Not Track, and Access Information via their OneTrust Portal or by emailing [email protected]. Additionally, Cybba Audiences are fully GDPR compliant and LGPD compliant, but currently only include US users. All international, non-US users are excluded from their Audiences.
Integrations
What are you looking for?
Frequently asked questions about Cybba Inc.
What does Cybba Inc. do?
Cybba’s Audience Products enable targeted and effective strategies, allowing businesses to engage with their audience more personally and meaningfully. Cybba Audiences enable a deeper understanding of consumer behavior, preferences, and trends.
How much does Cybba Inc. cost?
Cybba Inc.’s APIs and datasets range in cost from $3,000 / month to $30,000 / year. Cybba Inc. offers free samples for individual data requirements. Get talking to a member of the Cybba Inc. team to receive custom pricing options, information about data subscription fees, and quotes for Cybba Inc.’s data offering tailored to your use case.
What kind of data does Cybba Inc. have?
Consumer Behavior Data, Audience Data, B2B Marketing Data, Audience Targeting Data, and 4 others
What data does Cybba Inc. offer?
Cybba offers a comprehensive data offering that includes targeted audience solutions for digital marketing. Their suite includes Behavioral, B2B, Event, and Purchase audience segments, each providing detailed insights for personalized marketing campaigns. Cybba’s approach integrates data-driven strategies to understand consumer behavior and preferences, enhancing customer engagement.
How does Cybba Inc. collect data?
Cybba sources its data through a combination of internally developed platforms and solutions, along with aggregated third-party sources. This blend ensures a comprehensive and multifaceted view of audience behaviors and trends, providing valuable insights for targeted digital marketing strategies. The integration of proprietary and external data allows for a rich, diverse dataset that enhances the precision and effectiveness of marketing campaigns.
What’s Cybba Inc.’s data privacy policy?
Cybba ensures compliance with CCPA, GDPR, and other local state laws by treating all users as California residents and allowing them to Opt-out, Do Not Track, and Access Information via their OneTrust Portal or by emailing [email protected]. Additionally, Cybba Audiences are fully GDPR compliant and LGPD compliant, but currently only include US users. All international, non-US users are excluded from their Audiences.
What are the best use cases for Cybba Inc.’s data?
Cybba’s datasets are versatile, suitable for both analysis and targeting within Demand-Side Platforms (DSPs). This flexibility allows businesses to gain insights and actively utilize data in digital marketing campaigns. Automotive Sector: Auto manufacturers and dealers can target potential buyers using purchase and behavioral data. B2B Marketing: The B2B segment targets professionals and decision-makers, enhancing lead generation and sales conversions. Behavioral Targeting for E-commerce: E-commerce platforms use the Behavioral segment for customer targeting based on online behaviors. Entertainment and Events: Event organizers target theater enthusiasts and ticket purchasers using the Event audience segment. Financial Services: Financial institutions target potential clients based on financial behavior. Healthcare Industry: Healthcare providers use data for patient engagement and outreach. Retail Industry: Retailers use the Purchase audience segment for targeting consumers based on past purchasing behaviors. Travel and Hospitality: This sector leverages event and behavioral segments for targeting specific travel preferences and patterns. These use cases showcase Cybba’s versatility across sectors, enhancing engagement and precision in marketing strategies.
What platforms is Cybba Inc. integrated with?
LiveRamp IdentityLink™ Data Store, AWS Data Exchange, and Snowflake Data Marketplace