Healthcare Marketing Data: Best Healthcare Marketing Datasets & Databases

What is Healthcare Marketing Data?

Healthcare marketing data is comprehensive health data collected from lots of sources. Sources may include electronic health records (EHRs) technology, medical imaging, genomic sequencing, patient records, pharmaceutical research, and medical wearable devices. Additionally, significant data sources may include website platforms, search engines, social media sites, and online review sites in healthcare marketing, among others.

How is Healthcare Marketing Data collected?

When collecting healthcare marketing data, sources from different health organizations’ data are needed. Healthcare marketing data provider can collect their data from the following sources:

• Electronic health record (EHR) technology
• Revenue cycle management (RCM) software
• Customer relationship management (CRM) software
• Marketing automation platforms
• Content management systems (CMS)

However, collecting this data needs to be in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and General Data Protection Regulation (GDPR), which have strict requirements for the use of personally identifiable information. Always check that your healthcare marketing data provider follows the regulations set out by these organisations for its data collection.

What are the attributes of Healthcare Marketing Data?

There are many attributes in a healthcare marketing dataset: administrative and demographic information, medication analytics, prescription medicines, laboratory tests, physiologic monitoring data, hospitalization records, and patient health insurance. You might also add if patients are inpatient, outpatient, in pharmacy, and for enrollment.

What is Healthcare Marketing Data used for?

Marketers usually use this data to target a specific patient based on their medical history to provide the best healthcare products and services. Marketers also use healthcare marketing data to gain valuable insights and to understand consumer trends, build audience profiles, organize effective marketing campaigns, provide personalized information, turn potential customers into loyal clients, save money on the promotion of products, and increase campaign ROI. Accurate data in healthcare marketing is a powerful tool. The value of timely and precise information can be used to create truly effective marketing strategies.

How can a user assess the quality of Healthcare Marketing Data?

A quality healthcare marketing data provider must be backed-up with accurate data verification systems. This means that the data undergoes a continuous process of selection, collection, and verification from international leading healthcare professional associations and is trusted by a selection of industry-specific sources. A high-quality healthcare marketing data provider must also comply with the Health Insurance Portability and Accountability Act (HIPAA) or General Data Protection Regulation (GDPR). Before you decide, check the reviews of healthcare marketing data providers and ask to sample their data if possible. Lastly, always opt for updated and clean data where possible.

Where can I buy Healthcare Marketing Data?

Data providers and vendors listed on Datarade sell Healthcare Marketing Data products and samples. Popular Healthcare Marketing Data products and datasets available on our platform are OMI’s USA B2B Healthcare and Medical Database by Outwardmedia, Healthcare Marketing Data/ B2b Healthcare leads (With email, NPI’s and phone ) by Techsalerator, and BoldData - Healthcare Company Data (2.5M companies) by BoldData.

How can I get Healthcare Marketing Data?

You can get Healthcare Marketing Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Healthcare Marketing Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Healthcare Marketing Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Healthcare Marketing Data?

Healthcare Marketing Data is similar to Consumer Marketing Data, Direct Marketing Data, Advertising Data, Donor Data, and Education Marketing Data. These data categories are commonly used for Marketing Intelligence and Personalized Marketing.

What are the most common use cases for Healthcare Marketing Data?

The top use cases for Healthcare Marketing Data are Marketing Intelligence and Personalized Marketing.