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About OAN
OAN in a Nutshell
We provide audience data used for targeting programmatic campaigns. Our focus is the fast-growing gaming area - OAN gaming taxonomy includes millions of gamers’ profiles globally.
With our high-quality data, marketers can easily reach users across the world in programmatic campaigns or they can enrich their current databases and get more details about target audiences. With OAN data advertisers can easily deliver personalized ads adjusted to their specific profiles.
Our segments are created in compliance with IAB Standards and provided audience data is available through top global DSPs.
Country Coverage
Data Offering
With our high-quality gaming data, you can easily reach specific gamers across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
Use Cases
How you can use our data?
There are two main areas where you can use our data:
• marketers - targeting online campaigns
With our high-quality gaming data, you can easily reach specific gamers across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
• ad tech companies - enriching 1st party data or using our raw data by your own data science team
Certifications & Associations
Data Sources & Collection
Data about users is collected from countries across the world.
The most important sources of the audience data that we offer.
• Publishers
• Social media plugins
• Affiliate networks
• Technology providers
• Analytical solutions
We use machine learning algorithms to create audience profiles from collected raw data.
Key Differentiators
Why us?
• Access to proprietary tech (DMP) and know-how in data analysis area
• High-quality data created in compliance with privacy laws
• Experienced support team of tech experts
Data Privacy
We operate under regulations of GDPR and CCPA. We are also a member of IAB Europe TCF 2.2
Integrations
Frequently asked questions about OAN
What does OAN do?
OAN is a provider of high-quality audience data. Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles collected globally and grouped into IAB-compliant segments.
How much does OAN cost?
OAN’s APIs and datasets range in cost from $0.50 / CPM to $0.60 / CPM. OAN offers free samples for individual data requirements. Get talking to a member of the OAN team to receive custom pricing options, information about data subscription fees, and quotes for OAN’s data offering tailored to your use case.
What kind of data does OAN have?
Interest Data, Identity Graph Data, Audience Data, Third-Party Audience Data, and 7 others
What data does OAN offer?
With our high-quality gaming data, you can easily reach specific gamers across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
How does OAN collect data?
Data about users is collected from countries across the world. The most important sources of the audience data that we offer. • Publishers • Social media plugins • Affiliate networks • Technology providers • Analytical solutions We use machine learning algorithms to create audience profiles from collected raw data.
What’s OAN’s data privacy policy?
We operate under regulations of GDPR and CCPA. We are also a member of IAB Europe TCF 2.2
What are the best use cases for OAN’s data?
How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality gaming data, you can easily reach specific gamers across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team
What platforms is OAN integrated with?
Adform, Zeotap Customer Intelligence Platform (CIP), and Xandr