Best Data for Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of online advertising spots. The process uses advertising IDs and audience data to enable targeted marketing on various platforms and media channels from a wide range of publishers.
Best Data for Programmatic Advert...
Top Data Products for Programmatic Advertising
Find the right dataset, API, or database for Programmatic Advertising.
HousingIQ
by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Demo, B2B, Past Purchase, POI (Visitor Location) Data
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 300M records |
|---|---|
| Country | USA Canada |
| Use Case | demographic audiences, Location-based Advertising + 5 more |
Available Pricing:
Monthly license
Online Keyword Raw Data Feed For AI Platforms
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry. We power many of the leading retargeting and AI platforms ...
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Algorithm, Programmatic Advertising + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Interest, Intent, Life Stage, Behavioral Data (Online Sourced)
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 300M records |
|---|---|
| Country | USA Canada |
| Use Case | Retargeting, Programmatic Advertising + 3 more |
Available Pricing:
Monthly license
Canada Dataset (Intent, Mobile, Demo & More)
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 200M records |
|---|---|
| Country | Canada |
| Use Case | Canada, Location-based Advertising + 2 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Cookie/Mobile Data Enrichment For DMPs & CDPs
by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Audience Segmentation, Audience Targeting + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Audience Data (Segments available via DSPs)
by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
| Volume | 1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of past data available |
| Use Case | Behavioral Targeting, Programmatic Advertising + 1 more |
Starts at
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$1$0.90/CPM
10% Datarade discount
Free sample available
20% revenue share
Audiencerate for Marketers
by Audiencerate
Audiencerate for maketers platform enables media agencies to find the best audiences that match their client needs, add a mark up to the CPM and push to their buying DV360 or Adform seat to rebuy t...
| Use Case | Behavior-based Audiences, Programmatic Advertising |
|---|
Starts at
View more →
$1$0.90/CPM
10% Datarade discount
revenue share
AutoIQ
by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Premium Partner
Daily Global App Data
by Datastream Group
Global App data feed
| History | 2 years of past data available |
|---|---|
| Use Case | People-Based Marketing, Programmatic Advertising + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Top Data Providers for Programmatic Advertising
Compare the best vendors offering data for Programmatic Advertising.
Based in United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
Popular Data Types Used for Programmatic Advertising
Explore the most commonly used data types for Programmatic Advertising.
Frequently Asked Questions about Programmatic Advertising
Learn everything about Programmatic Advertising. Understand data sources, popular use cases, and data quality.
Table of Contents
What is programmatic advertising?
Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.
Why should you consider programmatic advertising?
Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.