Programmatic Advertising

Programmatic advertising refers to the automated buying and selling of online advertising spots. The process uses advertising IDs and audience data to enable targeted marketing on various platforms and media channels from a wide range of publishers.
Our Data Partners
ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices) 180 million US devices icon
180 million US devices
ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices) 90% Match rate to GOOG & FB icon
90% Match rate to GOOG & FB
ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices) 2 countries covered icon
2 countries covered
Improve your ROAS with our custom user segments for your programmatic telecom ad campaigns. Target specific user groups by geo, carrier, ISP, device attribut...
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 251M Individuals icon
251M Individuals
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households USA covered icon
USA covered
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 3 months of historical data icon
3 months of historical data
HousingIQ contains data related to consumer housing attributes including home value, length of residence, pre-movers, and more.
Demographic Data APAC - Age & Gender (1st Party Data w/52M records) 52 million icon
52 million
Demographic Data APAC - Age & Gender (1st Party Data w/52M records) 11 countries covered icon
11 countries covered
Demographic Data APAC - Age & Gender (1st Party Data w/52M records) 3 years of historical data icon
3 years of historical data
Precise demographic, location & POI data intelligence via existing keyboard applications. Gender and Age Data is available directly through consented users o...
Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences) 300M records icon
300M records
Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences) 2 countries covered icon
2 countries covered
An online web data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today th...
DemoIQ by AnalyticsIQ - Consumer Demographic Data USA - 251M Individuals 251M Individuals icon
251M Individuals
DemoIQ by AnalyticsIQ - Consumer Demographic Data USA - 251M Individuals USA covered icon
USA covered
DemoIQ by AnalyticsIQ - Consumer Demographic Data USA - 251M Individuals 3 months of historical data icon
3 months of historical data
DemoIQ contains data related to consumer demographic information including age, gender, marital status, ethnicity, religion, politics, children, and more.
IP Blocklist (IPv4, IPv6) Feed by Fraudlogix bot mitigation and real-time threat protection covering 30% of global internet users 10M IPs and MAIDs icon
10M IPs and MAIDs
IP Blocklist (IPv4, IPv6) Feed by Fraudlogix bot mitigation and real-time threat protection covering 30% of global internet users 244 countries covered icon
244 countries covered
Real-time IP threat feed including 10+ million unique IPs derived from analyzing visitor behavior and traffic patterns on over 300 million unique URLs and AP...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Datonics
Based in USA
Datonics
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationship...
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Audiencerate
Based in United Kingdom
Audiencerate
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
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HealthWise Data
Based in USA
HealthWise Data
We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & w...

Frequently Asked Questions about Programmatic Advertising

Learn everything about Programmatic Advertising. Understand data sources, popular use cases, and data quality.

What is programmatic advertising?

Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.

Why should you consider programmatic advertising?

Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.