Best Data for Programmatic Advertising

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Eugenio Caterino
Editor & Data Industry Expert
Programmatic advertising refers to the automated buying and selling of online advertising spots. The process uses advertising IDs and audience data to enable targeted marketing on various platforms and media channels from a wide range of publishers.
Our Data Partners
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TL1

Coverage
USA
UK
+247
We help companies to find and reach the right users in a fast-changing digital environment. Identity data we provide is used to tie a device ID to a specific user profile. As a data company, we provide a cookieless solution that helps you find your customers based on various IDs.
3.3 B
identity linkages
200 M
monthly uniques
9 B
CTV user profiles globally
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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Unacast

5.01 Review
Coverage
USA
UK
+248
V
Verified Buyer
Community Data Platforms
5.0

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

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Audiencerate

Coverage
USA
UK
+155
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
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Factori

4.92 Reviews
Coverage
USA
UK
+247
B
Ben Harder
Cobena Business Analytics and Strategy Inc.
4.8

Mobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.

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Versium

5.01 Review
Coverage
USA
C
C. C.
5.0

Using Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.

Frequently Asked Questions about Programmatic Advertising

Learn everything about Programmatic Advertising. Understand data sources, popular use cases, and data quality.

What is programmatic advertising?

Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.

Why should you consider programmatic advertising?

Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.