Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of online advertising spots. The process uses advertising IDs and audience data to enable targeted marketing on various platforms and media channels from a wide range of publishers.
Our Data Partners
180 million US devices
90% Match rate to GOOG & FB
2 countries covered
Improve your ROAS with our custom user segments for your programmatic telecom ad campaigns. Target specific user groups by geo, carrier, ISP, device attribut...
251M Individuals
USA covered
3 months of historical data
HousingIQ contains data related to consumer housing attributes including home value, length of residence, pre-movers, and more.
52 million
11 countries covered
3 years of historical data
Precise demographic, location & POI data intelligence via existing keyboard applications. Gender and Age Data is available directly through consented users o...
Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences)
by Datonics
300M records
2 countries covered
An online web data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today th...
251M Individuals
USA covered
3 months of historical data
DemoIQ contains data related to consumer demographic information including age, gender, marital status, ethnicity, religion, politics, children, and more.
10M IPs and MAIDs
244 countries covered
Real-time IP threat feed including 10+ million unique IPs derived from analyzing visitor behavior and traffic patterns on over 300 million unique URLs and AP...
AnalyticsIQ
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
+1200 segments
Data from 200+ markets
To fuel your own engine!
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
Datonics
Based in USA
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationship...
Audiencerate
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
compliant
compliant
Ready
HealthWise Data
Based in USA
We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & w...
Frequently Asked Questions about Programmatic Advertising
Learn everything about Programmatic Advertising. Understand data sources, popular use cases, and data quality.
What is programmatic advertising?
Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.
Why should you consider programmatic advertising?
Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.