Frequently Asked Questions about Programmatic Advertising
What is programmatic advertising?
Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.
Why should you consider programmatic advertising?
Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.