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Best Data for Programmatic Advertising

Programmatic advertising refers to the automated buying and selling of online advertising spots. The process uses advertising IDs and audience data to enable targeted marketing on various platforms and media channels from a wide range of publishers.

Top Data Products for Programmatic Advertising

Find the right dataset, API, or database for Programmatic Advertising.

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HousingIQ

by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Demo, B2B, Past Purchase, POI (Visitor Location) Data

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume300M records
Country
USA
Canada
Use Casedemographic audiences, Location-based Advertising + 5 more
Available Pricing:
Monthly license
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Online Keyword Raw Data Feed For AI Platforms

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry. We power many of the leading retargeting and AI platforms ...
Volume600M records
Country
USA
Canada
Use CaseAlgorithm, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Interest, Intent, Life Stage, Behavioral Data (Online Sourced)

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume300M records
Country
USA
Canada
Use CaseRetargeting, Programmatic Advertising + 3 more
Available Pricing:
Monthly license
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Canada Dataset (Intent, Mobile, Demo & More)

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume200M records
Country
Canada
Use CaseCanada, Location-based Advertising + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Cookie/Mobile Data Enrichment For DMPs & CDPs

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume600M records
Country
USA
Canada
Use CaseAudience Segmentation, Audience Targeting + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90/CPM
10% Datarade discount
Free sample available
20% revenue share
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Audiencerate for Marketers

by Audiencerate
Audiencerate for maketers platform enables media agencies to find the best audiences that match their client needs, add a mark up to the CPM and push to their buying DV360 or Adform seat to rebuy t...
Use CaseBehavior-based Audiences, Programmatic Advertising
Starts at
$1$0.90/CPM
10% Datarade discount
revenue share
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AutoIQ

by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Premium Partner
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Daily Global App Data

by Datastream Group
Global App data feed
History2 years of past data available
Use CasePeople-Based Marketing, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Top Data Providers for Programmatic Advertising

Compare the best vendors offering data for Programmatic Advertising.

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United Kingdom

Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.

Popular Data Types Used for Programmatic Advertising

Explore the most commonly used data types for Programmatic Advertising.

Frequently Asked Questions about Programmatic Advertising

Learn everything about Programmatic Advertising. Understand data sources, popular use cases, and data quality.

What is programmatic advertising?

Programmatic advertising is a process through which marketers can exchange spots for online advertisements. Using advertising IDs and audience data the programmatic ad market allows marketers to bid for “screen time” on various platforms and media channels.

Why should you consider programmatic advertising?

Programmatic advertising is the fastest way to gain large-scale exposure for marketing campaigns. Having access to external custom built audiences enables rapid growth.