What is Identity Graph Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Identity Graph Data?
Most consumers today use more than one device to stay connected to the internet. There are thousands of addressable media outlets, with each user using a range of devices. Until very recently, managing online identity was all about matching customers’ online cookies and other online activities with CRM data and the task was done. However, today, the digital landscape is broader, and this is why their identity across the devices, browsers, video game consoles, and mobile app SDKs needs to be matched to follow the consumer wherever they go, regardless of the device they use. This is when cross-device identity data comes into the role. Essentially, this data helps businesses in identifying users across various devices with the help of IDs and cross-device graphs.
What Are Examples of Identity Graph Data?
Examples of Identity Graph Data include customer profiles, demographic information, online behavior data, social media data, and device identifiers. Identity Graph Data is used for various purposes such as targeted advertising, personalized marketing campaigns, customer segmentation, and cross-device tracking.
Best Identity Graph Databases & Datasets
Here is our curated selection of top Identity Graph Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Identity Graph Data | 1.8 billion Consumer Email database to power Identity Graph, Identity Linkage, and Customer Recognition
Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data
Alesco Phone ID Database - Identity Graph Data with over 860 Million Phone Number, covers 94% of the US population - available for licensing!
Identity Data | Consumer Identity Graph
Device Graph Data | 10+ Identity Types | 1500M+ Global Devices| CCPA Compliant
Consumer Behavior Data | B2C Individual Consumer | US | 300 Million Records | Identity Graph, Linkage, Modeling, AI, Propecting, Audience
B2B ID Graph Data | 148MM+ Complete and Regularly Updated US Identity Profiles | Personal, Professional, and Company Data Linkage
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
MediaWallah - Deterministic People-Based Identity Graph
identity data linkages | MAID to HEM and FLIP | Global
Can't find the data you're looking for?
Let data providers come to you by posting your request
Post your request
Top Identity Graph Data Providers & Companies
-
VisitIQ™
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
-
Datasys
CoverageUSAUK+129Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.Scalelarge quantitiesAccurateconstantly updated & verified250M +Full consumer profiles -
Salutary Data
CoverageUSAVSalutary has been a game-changer for our business. The data they provide is consistently clean, comprehensive, and highly reliable, giving us the confidence to make well-informed decisions. Their level of service is truly top-notch—always responsive, professional, and willing to go the extra mile to ensure we get exactly what we need. From accuracy to customer support, Salutary has exceeded our expectations in every way. If you're looking for a data partner that delivers quality and value, we highly recommend them!
-
Throtle
CoverageUSAPartner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.250MUS IndividualsCCPAPrivacy Compliant100%Deterministic Matching -
Alesco Data
CoverageUSAVWe've collaborated with Alesco for several months now, and I have nothing but praise for their services. Their team is absolutely outstanding. Our requirements for data were quite stringent, yet they not only met but exceeded our expectations. If you're in need of a reliable provider who delivers exceptional service when it matters most, don't hesitate to choose them.
-
Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
Popular Use Cases for Identity Graph Data
Identity Graph Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Graph Data.
Main Attributes of Identity Graph Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 26 datasets | |
| String | The last name (surname) of a contact. | View 26 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 18 datasets | |
| String | The name of a city. | View 17 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 14 datasets | |
| String | The email address of a company or contact. | View 14 datasets |
Frequently Asked Questions
How is the Quality of Identity Graph Data Maintained?
The quality of Identity Graph Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Identity Graph Data Updated?
The update frequency for Identity Graph Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Identity Graph Data Secure?
The security of Identity Graph Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Identity Graph Data Delivered?
Identity Graph Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Identity Graph Data.
How Much Does Identity Graph Data Cost?
The cost of Identity Graph Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Identity Graph Data for your needs.
What Are Similar Data Types to Identity Graph Data?
Identity Graph Data is similar to other data types, such as Device Graph Data and Identity Linkage Data. These related categories are often used together for applications like Advertising and Identity Resolution.
