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Identity Graph Data

Identity Graph Data is information connecting all the devices an individual uses. It’s mostly used by marketers and advertisers e.g in omnichannel marketing and cross device targeting. Datarade helps you find the right cross-device graph data providers and datasets. Read the data guide ↓

Top Identity Graph Data APIs, Datasets, and Databases

Find the top commercial Identity Graph Data sets, feeds and streams.

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Data Finder

by MediaWallah

Our people based Identity Graph is a deterministic data set of 250 million hashed emails connected to both cookies and mobile advertising identifiers


Based on Identity Graph Data


Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques. Over 900M MAID-MD5/SHA256 identity linkages.


Monthly subscription

Yearly subscription


Based on Identity Graph Data

Covers United States of America

Fits 1 use case

Includes 900M identity linkages (MAID-MD5/SHA256) and 500M monthly uniques

by Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication plus device enrichment. ... Version 1) high precision Cross-Device Graph and Version 2) high reach Cross-Device Graph.


Based on Identity Graph Data



by Lifesight

Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data. ... We utilize multiple data points to deterministically or probabilistic match a user to an identity.


One-off purchase

Monthly subscription

Yearly subscription

Usage Based


Based on Identity Graph Data

Covers 2 continents

Fits 3 use cases

by Throtle

validate deterministic identities consistently and in real-time. ... Utilizing an industry leading validated ID Graph, we ensure the highest level of accuracy.


Based on Identity Graph Data

by Private Cross-Device Identity Graph is a Cross-Device data product that focus purely on data deduplication. ... The product is available globally and covers first party data.


Based on Identity Graph Data

by 180byTwo

Business-to-Business marketers are looking to simplify data work-flows and increase data portability across their technology stacks. ... Activation Platform enables B2B and Account-Based Marketers to seamlessly onboard, execute, and measure marketing programs leveraging our B2B graph


Yearly subscription


Based on Identity Graph Data

Global geo coverage

2 years of past data available

Fits 5 use cases

Includes 40 - 400M Companies Mapped and 200M Mobile Ad ID's

Has 40% Match Rate


The product uses’s Public Identity Graph to enrich the online traffic to all mobile ad identifiers from the users. ... ROPO360 (Research Online, Purchase Offline) Analytics is an addition to Public Cross-Device Identity Graph, which enables customers to


Based on Identity Graph Data

by Throtle

Throtle Data Onboarding connects offline CRM data with online cookies and mobile devices (MAIDs), accurately and deterministically.


Based on Identity Graph Data

by MediaWallah

Our Raw Data Firehose is an unfiltered feed of our Identity Data, which is a privacy compliant data feed inclusive of hashed email tied to both


Based on Identity Graph Data

Top Identity Graph Data Providers, Vendors, and Companies

Find the top Identity Graph Data aggregators, suppliers, and firms.

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Data Finder


United States of America
BBIGDBM provides software development on top of highly accurate Big Data.


Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...


United States of America
The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...


Temelio develops powerful and innovative Data Marketing solutions to help brands deliver a people-based approach through a cross-device and cross-channel view, combined with high-quality proprietar...


United States of America
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Identify and reach people across all of their digital devices.’s cutting-edge, proprietary Cross-Device technology – compliant with strict European consumer privacy laws – matches devices to...


United States of America
LiveRamp is a data provider offering Audience Data, Identity Graph Data, and Consumer Identity Data. They are headquartered in United States of America.


United States of America
Claritas is a data provider offering Third-Party Data, Demographic Data, Interest Data, Identity Graph Data, and Consumer Identity Data. They are headquartered in United States of America.


Graphinium is a data provider offering Identity Graph Data and Consumer Identity Data. They are headquartered in France.


United States of America
Tapad is a data provider offering Identity Graph Data and Consumer Identity Data. They are headquartered in United States of America.

The Ultimate Guide to Identity Graph Data 2020

Learn everything about Identity Graph Data. Understand data sources, popular use cases, and data quality.

What is Cross-Device Identity Data?

Most consumers today use more than one device to stay connected to the internet. There are thousands of addressable media outlets, with each user using a range of devices.

The entire concept of marketing was simpler in the good old days of television, print, and radio when everything used to be sorted for marketers and all they had a pretty straightforward playground. However, with omnichannel marketing approach today, businesses need to address their consumers on all possible channels - out blogs, social media, review websites, and buying guides and the like.

Until very recently, managing online identity was all about matching customers’ online cookies and other online activities with CRM data and the task was done. However, today, the digital landscape is broader, and this is why their identity across the devices, browsers, video game consoles, and mobile app SDKs needs to be matched to follow the consumer wherever they go, regardless of the device they use.

This is when cross-device identity data comes into the role. Essentially, this data helps businesses in identifying users across various devices with the help of IDs and cross-device graphs.

Who uses Cross-Device Identity Data and for what use cases?

Essentially, cross-device identity data is used to recognize customers and users across a range of internet-connected devices that they use. This data is then used to obtain critical hidden insights like user behavior, user preferences, and user demographics and so on.

A range of businesses across all major verticals rely on cross-device identity data to fuel their marketing campaigns, whether it be a tour and travel company, an apparel brand, ecommerce store, or a healthcare company.

Here are a few use cases of cross-device identity data:

Global frequency management
As important it is to stay connected with your customers, it is equally important that you maintain the right balance. You bombard them with too many marketing communications, and the chances are high that they will unsubscribe themselves from your database.

This is when cross-device identity data provides you with details on all the users you have reached out to on mobile, search, email, video, or display. Most marketers use this data to ensure that they don’t end up communicating the same message to each of these users on different devices.

Sequential messaging
Cross-device data allows you to target a user through different ads on different stages during their consumer journey, regardless of the device they are using to connect online. This optimization is what separates award-winning digital marketers from the rest.

Customer journey modeling
Connecting user identity across platforms helps in understanding the mood of the target audiences. From tracking the last click to the first view, all these activities of a user can be tracked through cross-device identity data.

What are typical Cross-device Identity Data attributes?

The attributes of device identity data are all those parameters which help in identifying a user and confirming their identity.
Some examples could include:

  • Email or physical address
  • Online cookies
  • Device IDs
  • Phone numbers
  • Account usernames
  • IP numbers
    … and essentially anything that can be linked back to the device and its identifier.

How is Cross-Device Identity Data collected?

A typical digital consumer owns multiple connected devices. Tracking a user identity in such a scenario is a tough task.

Majorly, there are two ways through which cross-device tracking is conducted: deterministic and probabilistic tracking.

Deterministic tracking
Here, the identity of a user is tracked using personally identifiable information also called PII. This information includes email addresses, Facebook IDs, and so on. However, tracking users through this method requires a proper setup which giants like Facebook, Google, and Apple possess.

Probabilistic tracking
Quite predictably, this method obtains data on the basis of probability by tracking millions and billions of anonymous data points and tracking them altogether to gain insights on the devices. The elements that are often used to connect the dots include wifi networks, screen resolution, operating systems, and so on.

How to assess the quality of Cross-Device Identity Data?

Assessing the quality of cross-device identity data is fairly difficult. The best way here is to deal with a reputed data vendor who can assure you of the data quality.

Here are a few methods that you can adopt to assess the cross-device identity data quality:

Sample set for testing
Ask for a sample set for testing. This will help you in testing the waters and gauging that the data shared by you is actually authentic and reliable.

Ask for customer referrals
Perhaps, this is one of the best approaches. If customers of a particular data vendor seem to be happy, it is likely that the data provider provides quality data.

Research and understand data providers’ collection methods
You might also like to have a look at the collection methods used by data vendor for collecting cross-device identity data. As it goes – logical and appropriate data collection methods will yield reliable data.

How Cross-Device Identity Data is typically priced?

The price of cross-device identity data is generally based on the data delivery method:

You can get the data either through cloud storage or through push and pull APIs.

You can also get it delivered in raw form packed in JSON and CSV files.

What are the common challenges when buying Cross-Device Identity Data?

When it comes to extracting cross-device identity data, there are some challenges that crop up:

Is data authenticated or not?
Needless to say, the profiles of users come in two forms: authenticated and unauthenticated. It is no brainer that the data extracted from authenticated profiles is what you should be after.

This is because the data provided by the authenticated profile is genuine and reliable. On the other hand, the data from non-authenticated profiles is temporary and majorly consists of device-specific IDs and cookies.

Matching of data
As cross-device identity data spans across a number of devices, it is essential to ensure that the user using his laptop is matched to the same identity when he is using his tablet. A mismatch in these coordinates will disturb the purpose of buying cross-device data.

What to ask Cross-Device Identity Data providers?

Here are a few questions that you may want to ask your cross-device identity data provider:

  • How do you extract cross-device identity data?
  • How do you test and evaluate your data?
  • How are identity assets outsourced? Are they licensed or owned?
  • How do you ensure the quality of your data?
  • Are both the offline and online identifiers linked?

Categories Related to Identity Graph Data

Explore similar categories related to Identity Graph Data.

Popular Identity Graph Data Use Cases

Find out the most common applications of Identity Graph Data.

Identity Resolution Data Onboarding Data Matching CRM Onboarding Cross-device Targeting Omnichannel Insights People-based Marketing