What is Identity Graph Data? Examples, Datasets and Providers
What is Identity Graph Data?
Most consumers today use more than one device to stay connected to the internet. There are thousands of addressable media outlets, with each user using a range of devices. Until very recently, managing online identity was all about matching customersā online cookies and other online activities with CRM data and the task was done. However, today, the digital landscape is broader, and this is why their identity across the devices, browsers, video game consoles, and mobile app SDKs needs to be matched to follow the consumer wherever they go, regardless of the device they use. This is when cross-device identity data comes into the role. Essentially, this data helps businesses in identifying users across various devices with the help of IDs and cross-device graphs.
What Are Examples of Identity Graph Data?
Examples of Identity Graph Data include customer profiles, demographic information, online behavior data, social media data, and device identifiers. Identity Graph Data is used for various purposes such as targeted advertising, personalized marketing campaigns, customer segmentation, and cross-device tracking.
Editor's Pick
Best Identity Graph Databases & Datasets
Here is our curated selection of top Identity Graph Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Redmob: Identity Graph | USA | HEMs & MAIDs I Identity Data I Device Graph I 700M Users
Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data
Alesco Phone ID Database - Identity Graph Data with over 650 Million Phone Number, covers 94% of the US population - available for licensing!
Device Graph Data | 10+ Identity Types | 1500M+ Global Devices| CCPA Compliant
B2B ID Graph Data | 148MM+ Complete and Regularly Updated US Identity Profiles | Personal, Professional, and Company Data Linkage
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
BDEX Identity Graph for Identity Resolutionā¢USAā¢900M Identity Linkages
Andrews Wharton's | Direct Marketing Data| Canadian Consumer Database | over 22M+ | consumers with Email Address to power Identity Graph or Marketing
Datasys Identity Graph | Enrich your Knowledge of Consumers
MediaWallah - Deterministic People-Based Identity Graph
Monetize data on Datarade Marketplace
Popular Use Cases for Identity Graph Data
Identity Graph Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Graph Data.
Frequently Asked Questions
Where Can I Buy Identity Graph Data?
You can explore our data marketplace to find a variety of Identity Graph Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Identity Graph Data Maintained?
The quality of Identity Graph Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Identity Graph Data Updated?
The update frequency for Identity Graph Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Identity Graph Data Secure?
The security of Identity Graph Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Identity Graph Data Delivered?
Identity Graph Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Identity Graph Data.
How Much Does Identity Graph Data Cost?
The cost of Identity Graph Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Identity Graph Data for your needs.
What Are Similar Data Types to Identity Graph Data?
Identity Graph Data is similar to other data types, such as Device Graph Data and Identity Linkage Data. These related categories are often used together for applications like Advertising and Identity Resolution.
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