Best Data for Data Matching

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Eugenio Caterino
Editor & Data Industry Expert
Data matching refers to the activity of identifying a pair of records that belong to the same entity. It is commonly used in marketers when pairing audience attributes with the correct identity to create a more richer profile of their customers.
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Audiencerate

Coverage
USA
UK
+155
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
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Anteriad

Coverage
USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent data by office location, create audiences via unique account identifiers and activate them via self-serve tools and managed services.
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Krill Technologies

Coverage
USA
UK
+238
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experienced the difference of partner with such value add, we look forward to cater more.
GDPR,CCPA
Compliant
6 Million
Accounts
23 Million
Records
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Leadbook

Coverage
USA
UK
+247
Leadbook is a database and data service provider backed by proprietary A.I. powered data technology and a global database of 200 million verified business contacts. Leadbook specialises in B2B contact data sourced and processed using data crawlers, machine learning and natural language processing.
200M
verified contacts
11.5M
verified organisations
195
countries
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Chain of Demand

Coverage
USA
UK
+16
Chain of Demand provides retail industry data spanning across the US, China and the European market. With three years of data available, we use our proprietary data mining techniques to collect insights, signals and revenue predictions that are powered by our artificial intelligence models.
100M+
data points
168x
faster to analyze data
1%
variance in revenue prediction
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Geojunxion

Coverage
USA
UK
+247
Building on decades of global map making, we focus our expertise towards creating premium location data and services for authorities, corporates and global tech companies.

Frequently Asked Questions about Data Matching

Learn everything about Data Matching. Understand data sources, popular use cases, and data quality.

What is data matching?

Data matching means the task of putting records from the same entity together. It often involves using a match key for combining two datasets that lead to a more rich profile of any given entity.

What is data matching used for?

Data matching has various use cases from marketing to insurance. E.g. while marketers can gain from more rich audience profiles, insurance companies can use data matching to identify individuals committing fraudulent claims.