Data Matching

Data matching refers to the activity of identifying a pair of records that belong to the same entity. It is commonly used in marketers when pairing audience attributes with the correct identity to create a more richer profile of their customers.
Find the right data, effortlessly.
Discover, compare, and request the best data matching datasets and APIs.
Our Data Partners
180byTwo Unifi | B2B Onboarding Graph USA - Company Professionals matched to MAID 400M Companies Mapped icon
400M Companies Mapped
180byTwo Unifi | B2B Onboarding Graph USA - Company Professionals matched to MAID 40% Match Rate icon
40% Match Rate
180byTwo Unifi | B2B Onboarding Graph USA - Company Professionals matched to MAID USA covered icon
USA covered
180byTwo’s Unifi Activation Platform enables B2B and Account-Based Marketers to seamlessly onboard, execute, and measure marketing programs leveraging our B2...
Leadbook B2B Contact Custom Datasets - Global Coverage, 200 Million Business Contacts with Advanced Targeting and Quarterly Refresh  95% bounce-free with complimentary 1-1 replacement within 30 days from date of purchase icon
95% bounce-free with complimentary 1-1 replacement within 30 days from date of purchase
Leadbook B2B Contact Custom Datasets - Global Coverage, 200 Million Business Contacts with Advanced Targeting and Quarterly Refresh  249 countries covered icon
249 countries covered
Customise your dataset with advanced targeting and receive a refreshed update of the dataset every quarter.
Audiencerate Data Platform for Data owners 90% Match Rate icon
90% Match Rate
Audiencerate Data Platform for Data owners 157 countries covered icon
157 countries covered
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and sta...
Show all →
datarade.ai - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
datarade.ai - 180byTwo profile banner
180byTwo
Based in USA
180byTwo
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
datarade.ai - Audiencerate profile banner
Audiencerate
Based in United Kingdom
Audiencerate
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
Show all →

Frequently Asked Questions about Data Matching

Learn everything about Data Matching. Understand data sources, popular use cases, and data quality.

What is data matching?

Data matching means the task of putting records from the same entity together. It often involves using a match key for combining two datasets that lead to a more rich profile of any given entity.

What is data matching used for?

Data matching has various use cases from marketing to insurance. E.g. while marketers can gain from more rich audience profiles, insurance companies can use data matching to identify individuals committing fraudulent claims.