Data Matching
Data matching refers to the activity of identifying a pair of records that belong to the same entity. It is commonly used in marketers when pairing audience attributes with the correct identity to create a more richer profile of their customers.
Our Data Partners
Chain of Demand's proprietary product matching algorithms.
by Chain of Demand
3 countries covered
Our algorithm was created for consumer products specifically, initially to identify and match beauty products across multiple platforms.
400M Companies Mapped
40% Match Rate
USA covered
180byTwo’s Unifi Activation Platform enables B2B and Account-Based Marketers to seamlessly onboard, execute, and measure marketing programs leveraging our B2...
200M contacts
97% bounce-free with complimentary 1-1 replacement within 30 days from date of purchase
249 countries covered
Customise your dataset with advanced targeting and receive a refreshed update of the dataset every quarter.
Data Axle Business Firmographic Data
by Data Axle
79M business contacts
100% multi-source & phone verified
2 countries covered
Our Business Database has millions of data points on U.S. and Canadian businesses you can leverage for all your data driven marketing, sales and business nee...
Audiencerate Data Platform for Data owners
by Audiencerate
90% Match Rate
157 countries covered
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and sta...
Online Web Data Global | Cookies to MAID by Datastream Group
by Datastream Group
600M + Daily Records
60% Match Rate
157 countries covered
Datastream's Daily Cookie to MAID (Mobile Advertising ID) with Multiple Categories, US and International Feed. Categories and URLs with Cookie ID's tied to H...
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
Data Axle
Based in USA
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
As Industry Leader
Businesses
Consumers
180byTwo
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
Audiencerate
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
compliant
compliant
Ready
Leadbook
Based in Singapore
Leadbook is a database and data service provider backed by proprietary A.I. powered data technology and a global database of 200 million verified business co...
verified contacts
verified organisations
countries
Krill Technologies
Based in USA
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. A...
Compliant
Accounts
Records
Frequently Asked Questions about Data Matching
Learn everything about Data Matching. Understand data sources, popular use cases, and data quality.
What is data matching?
Data matching means the task of putting records from the same entity together. It often involves using a match key for combining two datasets that lead to a more rich profile of any given entity.
What is data matching used for?
Data matching has various use cases from marketing to insurance. E.g. while marketers can gain from more rich audience profiles, insurance companies can use data matching to identify individuals committing fraudulent claims.