Frequently Asked Questions about Data Matching
What is data matching?
Data matching means the task of putting records from the same entity together. It often involves using a match key for combining two datasets that lead to a more rich profile of any given entity.
What is data matching used for?
Data matching has various use cases from marketing to insurance. E.g. while marketers can gain from more rich audience profiles, insurance companies can use data matching to identify individuals committing fraudulent claims.