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Identity Resolution

Identity resolution is a highly data-driven use case that heavily depends on identity graph data. Identity resolution helps companies to build unified and harmonized customer profiles (B2B / B2C) in order to get holistic insights & personalise omni-channel customer communication.

Top Data Products for Identity Resolution

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by Throtle

., to validate deterministic identities consistently and in real-time.

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Identity Graph Data

Covers North America

Fits 4 use cases

Includes 0 - 250 million individuals and 0 - 130 million households

Has 70% Average Match Rate and 100% Quality of Consumer Data - Truth{set} Truthscore™ Index

by BDEX

Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques. Over 900M MAID-MD5/SHA256 identity linkages.

Availability

Monthly subscription

Yearly subscription

Features

Based on Identity Graph Data

Covers United States of America

Fits 2 use cases

Includes 900M identity linkages (MAID-MD5/SHA256) and 500M monthly uniques

by Lifesight

We utilize multiple data points to deterministically or probabilistic match a user to an identity. ... Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.

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One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Identity Graph Data

Global geo coverage

Fits 4 use cases

by zeotap

Gather 1st party data from your CRM, web and app properties and gather customer insights Resolve identities for the gathered 1st party

Features

Fits 1 use case

by Throtle

-Individual Throtle IDs connected to any and all identifiers for each individual – name, address, email, phone, social handles, etc Identities

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Consumer Identity Data

Covers North America

Fits 5 use cases

Includes 250 million individuals, 130 million households , and 350 million MAIDs

Has 70% Average Match Rate and 100% Quality of Consumer Data - Truth{set} Truthscore™ Index

Top Data Providers for Identity Resolution

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Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Based in Singapore

Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...

Popular Data Types Used for Identity Resolution

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Frequently Asked Questions about Identity Resolution

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Table of Contents

What is Identity Resolution?

Identity resolution helps companies to create unified identity profiles of their customers in order to harmonize and personalize their customer experience. Customers usually interact with companies across different channels such as the web, email, mobile apps, phone, or in a store - and in each interaction the customer might be identified by a different ID. Most common IDs are names, email addresses, postal addresses, phone numbers, mobile identifiers, or cookies. Identity resolution usually depends on a large-scale and verified identity graph: A database that connects different IDs to a single entity or profile.