Identity Resolution

Identity resolution is a highly data-driven use case that heavily depends on identity graph data. Identity resolution helps companies to build unified and harmonized customer profiles (B2B / B2C) in order to get holistic insights & personalise omni-channel customer communication.
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Our Data Partners
250 million individuals
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
13 countries covered
Enabling brands to recognize individual customers across channels, screens and stages of their journeys.
900M identity linkages (MAID-MD5/SHA256)
1 country covered
Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques.
1.1B Cookies
1 country covered
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, across media, supporting continued seamless targeting in...
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zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships a...
50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
Adstra
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
BDEX
Based in USA
The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX...
1.3B
Mobile Devices
1.5B
Hashed Emails
900M
ID Linkages
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Frequently Asked Questions about Identity Resolution

Learn everything about Identity Resolution. Understand data sources, popular use cases, and data quality.
What is Identity Resolution?

Identity resolution helps companies to create unified identity profiles of their customers in order to harmonize and personalize their customer experience. Customers usually interact with companies across different channels such as the web, email, mobile apps, phone, or in a store - and in each interaction the customer might be identified by a different ID. Most common IDs are names, email addresses, postal addresses, phone numbers, mobile identifiers, or cookies. Identity resolution usually depends on a large-scale and verified identity graph: A database that connects different IDs to a single entity or profile.