Frequently Asked Questions about Identity Resolution
What is Identity Resolution?
Identity resolution helps companies to create unified identity profiles of their customers in order to harmonize and personalize their customer experience. Customers usually interact with companies across different channels such as the web, email, mobile apps, phone, or in a store - and in each interaction the customer might be identified by a different ID. Most common IDs are names, email addresses, postal addresses, phone numbers, mobile identifiers, or cookies. Identity resolution usually depends on a large-scale and verified identity graph: A database that connects different IDs to a single entity or profile.