What is Identity Linkage Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Identity Linkage Data?
Identity linkage data refers to information that is used to connect or link different data sets or records belonging to the same individual or entity. It typically includes unique identifiers such as names, addresses, phone numbers, social security numbers, or other personally identifiable information. This data is crucial for establishing relationships and connections between various data sources, enabling organizations to gain a comprehensive understanding of individuals or entities across different platforms or databases.
What Are Examples of Identity Linkage Data?
Examples of Identity Linkage Data include email addresses, phone numbers, social media handles, and IP addresses. Identity Linkage Data is used to connect and link different pieces of information or data about an individual across various platforms or databases. It helps in creating a unified view of an individual’s online presence and behavior.
Best Identity Linkage Databases & Datasets
Here is our curated selection of top Identity Linkage Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Identity Linkage Data: MAID, HEM, SHA, Hashed Email, IFA
Stirista's Purchase Intent Data, Event Data, Consumer Behavior Data, Interest Data, Identity Linkage Data - US
Stirista's ePostal Data: Unlock Email Address Data, Identity Linkage Data, Prospect Data, Consumer Marketing Data, and Demographic Data - US
Identity Linkage Data (HEM<>MAID<>IP<>timestamp) data records (US only)
Stirista's Online and Offline ID Graph: Identity Linkage Data, Consumer Marketing Data, Demographic Data, Audience Data, and Prospect Data - US
Stirista's CTV+Email Retargeting: Access TV Viewership Data, Identity Linkage Data, Consumer Marketing Data, Audience Data, and Prospect Data - US
Identity Graph Data | 1.8 billion Consumer Email database to power Identity Graph, Identity Linkage, and Customer Recognition
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
identity data linkages | MAID to HEM and FLIP | Global
Identity Linkage Data | Online Search Trends Data | 3B+ Fresh Signals Daily | 21K+ Topics Tracked | 30-Day History |Person-Level Contacts forTargeting
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Top Identity Linkage Data Providers & Companies
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Stirista
CoverageUSAStirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.LocationData Updated in Real-Time60 MillionB2B Professionals -
BIGDBM
CoverageUSABIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a highly sought-after data engineering and software development outsourcing firm for many data suppliers worldwide.765 Mil+Emails600 Mil+Phones155 Mil+Properties -
OutreachGenius
CoverageUSAWe are redefining lead generation for B2B companies with cutting-edge data and signal-based marketing system to turn signals into qualified sales appointmentsTargetingHyper-target high-intent leadsFresh DataFresh insights dailyCoverageTrack 21K+ unique topics -
Salutary Data
CoverageUSAVSalutary has been a game-changer for our business. The data they provide is consistently clean, comprehensive, and highly reliable, giving us the confidence to make well-informed decisions. Their level of service is truly top-notch—always responsive, professional, and willing to go the extra mile to ensure we get exactly what we need. From accuracy to customer support, Salutary has exceeded our expectations in every way. If you're looking for a data partner that delivers quality and value, we highly recommend them!
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Datasys
CoverageUSAUK+129Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.Scalelarge quantitiesAccurateconstantly updated & verified250M +Full consumer profiles -
Gravy Analytics by Unacast
CoverageUSAUK+248VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Popular Use Cases for Identity Linkage Data
Identity Linkage Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Linkage Data.
Main Attributes of Identity Linkage Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 12 datasets | |
| String | The last name (surname) of a contact. | View 12 datasets | |
| String | The email address of a company or contact. | View 8 datasets | |
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 7 datasets | |
| String | The name of a city. | View 5 datasets | |
| String | The LinkedIn profile of a contact. | View 5 datasets |
Frequently Asked Questions
How is Identity Linkage Data collected?
External data providers typically compile Identity Linkage Data by using various sources, such as public records, credit bureaus, marketing databases, and social media platforms. They use algorithms and machine learning models to analyze the data and link it together, allowing for the creation of a more complete profile.
What is Identity Linkage Data used for?
Identity Linkage Data is used for a wide range of applications, including marketing, fraud detection, identity verification, risk assessment, and customer profiling. By linking different data sources together, organizations can gain a more accurate and complete understanding of their customers, and make more informed decisions based on this information.
What’s a quality checklist for Identity Linkage Data?
When evaluating the quality of Identity Linkage Data, companies should consider factors such as the accuracy and completeness of the data, the sources used to compile the data, and the compliance with relevant data privacy regulations. It is also important to assess the level of duplication and overlap in the data, as well as the relevance and timeliness of the information provided.
How is Identity Linkage Data priced?
The pricing models for Identity Linkage Data vary depending on the provider and the specific dataset being offered. Some providers may offer a pay-per-use model, where customers pay for each individual record or query, while others may offer a subscription-based model, where customers pay a recurring fee for access to a specific dataset or set of datasets. Other pricing models may include data licensing fees or revenue-sharing agreements, among others. It is important for companies to consider the pros and cons of each pricing model and select the one that best fits their specific needs and budget.
