Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households product image in hero

Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households

#
Matchkey
Whize_Seg
Whize_Subseg
Age_HH
HH_child
ELD_child
YNG_child
HH_size
Mat_stat
Lfase
Income
Income decile
Aant_Ink
Educat4
Work_sit
SocKlasse
HH_car
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx
2 xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx
3 Xxxxxx Xxxxx xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx Xxxxxxx Xxxxx xxxxxx
4 xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx xxxxxxx xxxxxxxxx
5 Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx Xxxxx
6 xxxxxxxxxx Xxxxxx xxxxxx Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxxx xxxxxxxx xxxxx Xxxxxx xxxxxxxxxx
7 xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx xxxxxxxxxx Xxxxx xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx
8 xxxxx xxxxxxxxx xxxxxxx Xxxxxxxxx Xxxxxxx xxxxxxxxxx Xxxxx xxxxxxxxx xxxxxxx Xxxxxx xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxx Xxxxxxxx xxxxxxxx Xxxxxxxx
9 Xxxxxxxx xxxxxxxx xxxxxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxx xxxxx Xxxxxxxxxx xxxxxxxxxx xxxxxx Xxxxx Xxxxxxx Xxxxx Xxxxxx Xxxxx Xxxxxxxxx xxxxxx
10 xxxxxxxx Xxxxxxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxx Xxxxxxx xxxxxxxxx Xxxxx xxxxx Xxxxxx xxxxxxxxx xxxxxxx xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxx
... Xxxxx Xxxxxxxxx xxxxxxxxxx xxxxxx xxxxxxxxx xxxxxxx Xxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxxx Xxxxxxxxx Xxxxxxxx xxxxxxxxxx
Sign In To Preview Data
Volume
8M
records
Data Quality
100%
match rate
Avail. Format
.csv
File
Coverage
1
Country

Data Dictionary

[Sample] Fixional example Whize Segments.csv
Attribute Type Example Mapping
Matchkey
Text [email protected]@
Whize_Seg
Text B
Whize_Subseg
Text B07
Age_HH
Text 5
HH_child
Text 9
ELD_child
Text 9
YNG_child
Text 9
HH_size
Text 2
Mat_stat
Text 1
Lfase
Text 6
Income
Text 3
Income decile
Text 6
Aant_Ink
Text 2
Educat4
Text 2
Work_sit
Text 1
SocKlasse
Text 2
HH_car
Text 0
Product Attributes
Attribute Type Example Mapping
Segmentation
Text Life of Luxury, Young and Hopeful, etc Product Name
Demographics
Text Age, Family size, social class, income, education level Product Name
Housing data
Text House price, type, ownership, attributes, energy consumption Product Name
Lifestyle data
Text Preferences on media, mobility, durability, Charity, fina... Product Name
Spending data
Text Food, non-food, fashion, insurance, utilities, leisure, e... Product Name
Shopping behaviour
Text Heavy Shoppers, Price-conscious shoppers, etc Product Name
Marketing communication preferences
Text Buyer motivations, decision styles, channel preference, l... Product Name
Consumer Relocation
Text Relocation intent Product Name

Description

Our well-known Whize segmentation model is available at household level for all 8 million Dutch households. With this, we can deliver a comprehensive portfolio of solutions to help your company grow and provide you with tools and services that help you successfully implement marketing strategies.
Over the past thirty years, we have established an impressive track record as the leading supplier in the field of consumer segmentation. Thanks to our segmentation model Whize, we can deliver a comprehensive portfolio of segmentation solutions to help your company grow. Our goal is to provide you with tools and services that help you successfully implement marketing and segment strategies. Whether you want to focus on acquiring, managing or further developing profitable customer relationships. OPTIMISING CONSUMER INTERACTIONS Our consumer data is used by our customers to achieve three types of objectives, where we always start with the creation of insight, followed by the actual use of this insight in interactions with consumers. 1. Efficiently and effectively winning new (valuable) customers. This could include the targeted use of traditional channels such as TV advertising, Direct Mail and door-to-door distributions. In recent years, this professional field has also strongly developed digital and online, where, for example, online advertising campaigns can be targeted on the desired (new)target group or to offer relevant content to your website visitors. 2. Expanding and optimizing the value of existing customers. Relevancy and personalisation are key. In addition to the rich internal data, many of our customers also use Whize data to optimize communication with existing customers. After all, with just the use of internal data you will only create insight into the behaviour of the customer at your company and you won’t be able to see the whole picture. The Whize data provides an important bit of context information. This way, cross-sell and up-sell campaigns are optimized and customers with a high churn risk are retained as long as possible. 3. Location driven solutions In addition to online or digital interactions, many companies also have physical interactions with consumers, for example in stores or at event locations. By making optimal use of the Whize targeting data, the potential of each location is determined so that the best choices can be made. WHIZE SEGMENTATION Whize has been refined for many years using distinctive data from a wide variety of sources and is available at a range of increasingly specific geographic levels. The Netherlands is home to 8 million households in total, and Whize is designed to describe and classify them all. Our unique methodologies, the most significant data and the best specialists are what enable us to create and maintain this segmentation. The households are represented in 59 subsegments, which have been grouped into 11 segments. The result is a classification that sketches a clear picture of Dutch consumers in terms of their sociodemography, lifestyle and behaviour, and not least their spending patterns. This gives you the most accurate insight into the Dutch consumer. WHIZE CHARACTERISTICS Our database contains over 2,000 distinguishing features and offers a clear understanding of the specific socio-economic characteristics and lifestyle choices of all the households in the Netherlands. The underlying characteristics of the household, the Whize Characteristics are very popular with our customers. These are socio-economic, demographic and housing characteristics, such as income, age, household size, education, lenght of residence, etc. WHIZE LIFESTYLE PROPENSITIES In addition to the Whize segmentation and the Whize Characteristics, we have a database of more than 2,000 propensity models of customer behaviour. These are available in various modules and are , among other things, divided into product categories and (purchase) behaviour of the Dutch consumers. These are only available at household level. ABOUT OUR DATA Whize segmentation is always in full compliance with legislation and regulations across the board. In addition, our source data is always required to meet the following criteria: • Accuracy through availability at address or postcode level • Recency guaranteed by regular updates so that changes can be monitored • Differentiating power achieved by advancing the diversity within the data and identifying a wide range of consumer behaviour. Constructing the Whize segmentation encompassed the following four steps: • A detailed analysis of trends in Dutch society • Identification of the most suitable data sources, in full compliance with privacy legislation • Composition of a nationwide household database with distinctive dimensions and the application of a sophisticated and unique clustering technique • Extensive practical and market research to support validation and interpretation of the result We have developed a wide range of support materials to help you interpret our Whize segmentation model. These enable you to obtain optimum results using the information Whize generates.

Geography

Europe (1)
Netherlands

Volume

8 million records

Pricing

Free sample available
Revenue share is available at 15%
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
match rate

Delivery

Methods
SFTP
Frequency
monthly
quarterly
yearly
real-time
on-demand
Format
.csv

Use Cases

Direct Marketing Location Planning B2C Data Enrichment
Lead qualification and lead scoring
Marketing communication

Categories

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Frequently asked questions

What is Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households?

Our well-known Whize segmentation model is available at household level for all 8 million Dutch households. With this, we can deliver a comprehensive portfolio of solutions to help your company grow and provide you with tools and services that help you successfully implement marketing strategies.

What is Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households used for?

This product has 5 key use cases. Whooz recommends using the data for Direct Marketing, Location Planning, B2C Data Enrichment, Lead qualification and lead scoring, and Marketing communication. Global businesses and organizations buy Consumer Lifestyle Data from Whooz to fuel their analytics and enrichment.

Who can use Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Lifestyle Data. Get in touch with Whooz to see what their data can do for your business and find out which integrations they provide.

Which countries does Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households cover?

This product includes data covering 1 country like Netherlands. Whooz is headquartered in Netherlands.

How much does Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households cost?

Pricing information for Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households is available by getting in contact with Whooz. Connect with Whooz to get a quote and arrange custom pricing models based on your data requirements.

How can I get Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households?

Businesses can buy Consumer Lifestyle Data from Whooz and get the data via SFTP. Depending on your data requirements and subscription budget, Whooz can deliver this product in .csv format.

What is the data quality of Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households?

Whooz has reported that this product has the following quality and accuracy assurances: 100% match rate. You can compare and assess the data quality of Whooz using Datarade’s data marketplace.

What are similar products to Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households?

This Tabular Data has 3 related products. These alternatives include Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households, TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households, and MBI Geodata - Household Data Global Coverage (10 years history) . You can compare the best Consumer Lifestyle Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available
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