What is Shopper Data? Examples, Datasets and Providers

Shopper data includes demographic and behavioral information on online consumers, helping businesses tailor marketing strategies. Here, you’ll find a guide and top choices for shopper data providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Shopper Data?

Shopper data is defined as the information your consumers provide while communicating with your business via your website, mobile apps, reviews, social media, marketing campaigns, and other online and offline media. Shopper data is the foundation of a successful business strategy.

Organizations realize the value of shopper data and take action to ensure that they get the necessary customer data points that would allow them to improve customer experience and fine-tune marketing strategies over time.
Shopper data refers to information collected about consumers’ purchasing behavior and preferences.

What Are Examples of Shopper Data?

Examples of shopper data include:

  • Transaction history
  • Loyalty program data
  • Online browsing
  • Purchase data
  • Demographic information
  • and more

Best Shopper Datasets & APIs

5.0(1)

Xtract.io - Shopper Data | POI Data | Malls and Shopping Centers in Canada

by Xtract
Available for 1 countries
1.51K Records
6 months of historical data
95% Accuracy
Starts at
$258.21 / purchase
Free sample preview
5.0(2)
Starts at
$0.10 / Match
Free sample preview

Envestnet | Yodlee's De-Identified Shopper Data | Row/Aggregate Level | USA Consumer Data covering 3600+ corporations | 90M+ Accounts

Available for 1 countries
3K + merchants
9 years of historical data
99% % high precision tagging, 600 tickers
Pricing available upon request
Free sample preview

BestPlace | Point-of-Interest POI Data | Ratings | Footfall | Census | Geospatial data | Shopper Patterns | Worldwide

Available for 114 countries
200 Sources of data
1 years of historical data
100% Feature cover
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
5.0(2)

Scorri | Brands Shopper Data: Comprehensive Consumer Insights with Audience data, Identity data, and Ecommerce Data

by Scorri
Available for 2 countries
160 Milion MAID
6 years of historical data
96% Accurancy of extracted data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Pricing available upon request

Datastream Group CPG/Brands Shoppers Feed. MAIDS/Hashed emails/Products

by Datasys
Available for 2 countries
1.5M records daily
12 months of historical data
90% match rate
Starts at
$20,000$19,000 / month
Free sample preview
5% Datarade discount
5.0(1)

Xtract.io - Shopper Data | POI Data | Malls and Shopping Centers in US

by Xtract
Available for 1 countries
19.2K records
12 months of historical data
95% Coverage
Starts at
$3,285.08 / purchase
Free sample preview
5.0(2)
Starts at
$40 / 1,000
Free sample preview
20% revenue share

Envestnet | Yodlee's De-Identified Retail Sales Data | Row/Aggregate Level | USA Consumer Data covering 3600+ corporations | 90M+ Accounts

Available for 1 countries
3K + merchants
9 years of historical data
99% % high precision tagging, 600 tickers
Pricing available upon request
Free sample preview

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Shopper Data Use Cases