TRAK Data - Full US Consumer Automotive Data -  Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography product image in hero

TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography

TRAK Data
5.0(3)Badge iconVerified Data Provider
#
In Market for a New Luxury Vehicle
In Market for a New Vehicle
Vehicle - Motorcycle Owner
Vehicle - Truck Owner
Vehicle - Known Owned Number
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx
2 Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx
3 xxxxxxxxx Xxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxx
4 Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx
5 Xxxxx Xxxxxx xxxxx xxxxxxxx xxxxxxx
6 Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx
7 xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx
8 Xxxxx xxxxxx xxxxxxx xxxxxxx Xxxxx
9 xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx
10 Xxxxxxx xxxxxx Xxxxxxxx Xxxxxxx Xxxxx
... xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx
Request Data Sample
Volume
251
Million Individuals
Avail. Formats
.xml, .csv, and .xls
File
Coverage
1
Country

Data Dictionary

Product Attributes
Attribute Type Example Mapping
In Market for a New Luxury Vehicle
70
In Market for a New Vehicle
30
Vehicle - Motorcycle Owner
Y/N
Vehicle - Truck Owner
Y/N
Vehicle - Known Owned Number
2

Description

The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purchase is made. Data is required to reach those in-market shoppers earlier in their discovery experience, before the competition.
TRAK's Automotive data delivers marketers the powerful data points they need to move people from their home to the dealership. Easily identify and target those most likely to be in-market for a different vehicle, and easily personalize communication and offers based on additional intelligence like current vehicle, lifestyle and financial picture. Not all car shoppers are alike, so make sure you are only spending marketing dollars on those most likely to convert for your brand. A sample of TRAK's Auto data points includes: ✔ Current Vehicle(s) Type (21 available) Ex: 'Compact Pickup' and 'Luxury SUV') ✔ Current Vehicle(s) Make (53 available) Ex: Nissan, Ford, Tesla ✔ Current Vehicle(s) Model ✔ Current Vehicle(s) Year ✔ In-Market for a Luxury Vehicle ✔ In-Market for a Regular Vehicle ✔ In-Market for a New Vehicle ✔ In-Market for a Used Vehicle ✔ In-Market for a Motorcycle TRAK can also work with your brand to build the ideal audience by building a custom model or layering on additional data points such as: ✔ Geography (City, State, Zip Codes, Radius from Dealerships) ✔ Demographics (Age, Gender, Income, Profession, Children) ✔ Preferred Marketing Channels (TV, Digital, Mail, etc) ✔ Life Events (Marriage, Baby, New Driver, Graduation, Move)

Country Coverage

North America (1)
United States of America

Volume

170 Million Households
251 Million Individuals

Pricing

Free sample available
10% discount if you buy via Datarade
TRAK Data has not published pricing information for this product yet. You can request detailed pricing information below.

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
SFTP
Frequency
monthly
quarterly
yearly
on-demand
Format
.xml
.csv
.xls
.txt

Use Cases

Advertising
Cross-Device Targeting
Direct Marketing
Analytics
Customer Data Enrichment

Categories

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Frequently asked questions

What is TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography?

The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purchase is made. Data is required to reach those in-market shoppers earlier in their discovery experience, before the competition.

What is TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography used for?

This product has 5 key use cases. TRAK Data recommends using the data for Advertising, Cross-Device Targeting, Direct Marketing, Analytics, and Customer Data Enrichment. Global businesses and organizations buy Audience Data from TRAK Data to fuel their analytics and enrichment.

Who can use TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with TRAK Data to see what their data can do for your business and find out which integrations they provide.

Which countries does TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography cover?

This product includes data covering 1 country like USA. TRAK Data is headquartered in Canada.

How much does TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography cost?

Pricing information for TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography is available by getting in contact with TRAK Data. Connect with TRAK Data to get a quote and arrange custom pricing models based on your data requirements.

How can I get TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography?

Businesses can buy Audience Data from TRAK Data and get the data via SFTP. Depending on your data requirements and subscription budget, TRAK Data can deliver this product in .xml, .csv, .xls, and .txt format.

What is the data quality of TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography?

You can compare and assess the data quality of TRAK Data using Datarade’s data marketplace. TRAK Data has received 3 reviews from clients. TRAK Data appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? January Edition.

What are similar products to TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography?

This product has 3 related products. These alternatives include Accurate Append Verified US Audience Targeting Data Demographics/Wealth/Donation History Targeting & More High Match Rate Batch & API Delivery, Echo Analytics GeoPersona Brand Segments US Segmentation Data Available Globally GDPR-Compliant, and Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request