TRAK Data

5.0(3)Verified Data Provider
Contact Provider

Optimized for quick response

251M
Individuals
170M
Households
1000+
Data Attributes
24/7
On-Demand Modeling
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TRAK Data Data Products: APIs & Datasets

Explore TRAK Data’s datasets, databases, and data feeds.
A robust and complete dataset including a wide range of attributes tied to offline US consumers. It includes the standard demographics yo...
TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households 1.5K Unique Variables icon
1.5K Unique Variables
TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households USA covered icon
USA covered
The essential dataset for real estate focused businesses as well as providers of home services. Includes everything from propensity to be...
TRAK Data - Full US Real Estate Data - Recent Home Buyers, Home Loan Details, Home Attributes, Real Estate Investors, and Much More. 251 Million Individuals icon
251 Million Individuals
TRAK Data - Full US Real Estate Data - Recent Home Buyers, Home Loan Details, Home Attributes, Real Estate Investors, and Much More. USA covered icon
USA covered
Understanding the financial picture of an individual or household is key to many strategies. TRAK's powerful, accurate and fresh financia...
TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits 251 Million Individuals icon
251 Million Individuals
TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits USA covered icon
USA covered
TRAK's political data covers nearly every individual and household in the US. Identify party affiliations, donor habits, and key contact ...
TRAK Data - United States Political Data -  Republicans, Democrats, Independents, Donors, Congressional Districts & More 251 Million Individuals icon
251 Million Individuals
TRAK Data - United States Political Data -  Republicans, Democrats, Independents, Donors, Congressional Districts & More USA covered icon
USA covered
The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purc...
TRAK Data - Full US Consumer Automotive Data -  Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography 251 Million Individuals icon
251 Million Individuals
TRAK Data - Full US Consumer Automotive Data -  Reach Vehicle Owners, In-Market Auto Shoppers, Target by Make, Model, Year, New, Used, Geography USA covered icon
USA covered
Attract more of your best customers with lookalike models and response models built in moments, not months. Ever heard of P&G or Netflix?...
TRAK Data - High-Performance Lookalike Models and Response Model - Available On-Demand 1.5K Unique variables included that inform our models icon
1.5K Unique variables included that inform our models
TRAK Data - High-Performance Lookalike Models and Response Model - Available On-Demand USA covered icon
USA covered

TRAK Data Pricing & Cost

Learn about TRAK Data’s prices, subscription cost, and API pricing.

TRAK is your partner for world-class marketing data, on-demand AI-driven lookalike models, and omni-channel targeting capabilities. No matter your budget, size or sophistication level, we make it easy to get started using powerful, predictive audiences. Think Canva, but for data.

We offer flexible, pay-as-you-go pricing. Whether you need a one-time audience, prefer an annual license or simply need to append additional data to your CRM file, TRAK can meet your needs.

Our simple and straightforward CPM pricing is a based on the volume of records and data points included.

The supported pricing models for TRAK Data’s data are One-off purchase, Monthly License, and Yearly License. TRAK Data offers free samples for individual data requirements. Get talking to a member of the TRAK Data team to receive custom pricing options, information about data subscription fees, and quotes for TRAK Data’s data offering tailored to your use case.

TRAK Data Reviews

Read authentic reviews about TRAK Data from your peers.
5.0 (3 reviews)
AN
Anonymous
Hidden Company
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Our company had a specific data need in the healthcare space for a digital campaign to attract new customers. TRAK data delivered this data on time, at a great price point and their team is the best.”
AN
Anonymous
Hidden Company
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“for customer profiles to understand who the customer is, machine models to understand propensity to purchase and the quality of the leads purchased. Overall been working with Trak for the past 3 years and have experienced great customer service with quality data.”
AN
Anonymous
Hidden Company
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“We work with TRAK Data to help us target prospects for new customer acquisition campaigns. They give us lists of prospects that fit our qualifications and they built a model to target responders. Data used for direct mail and digital. Great team. ”

Your Review

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Data Volume
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About TRAK Data

Learn more about TRAK Data’s data sources, use cases, and integrations.

TRAK Data in a Nutshell

TRAK is on a mission to empower companies of all sizes to tap into the most powerful data through our consumer marketing database and our on-demand modeling platform. We deliver:

POWERFUL DATA
Our world-class marketing data includes everything you need to know about your prospects and customers like age, income, location, interests, spend, behaviors and more!

LOOKALIKE MODELING
In a matter of clicks, you can build powerful lookalike audiences using the same AI-driven data science techniques the world’s top brands rely on.

NEW INSIGHTS
Adding or appending additional data points to a file allows you to segment and personalize.

OMNICHANNEL
Easily activate your best audiences across your brand’s desired channels for 1-to-1 targeting.

We can’t wait to help your brand quickly access marketing data and high-performance models in order to drive rapid growth.

Headquarter
Canada

Geo Coverage

North America (1)
United States of America

Data Offering

TRAK’s consumer marketing database covers over 251 million individuals and 170 million households across the US. Our data contains hundreds of attributes and spans across key categories including:
✔ Demographics
✔ Retail Categories
✔ Spend Patterns
✔ Income & Finances
✔ Real Estate
✔ Life Events
✔ Charitable Giving
✔ Auto
✔ Insurance
✔ Business
✔ Political
✔ Travel

We can also deliver services and data add-ons including:
✔ Email Appends
✔ Reverse Email Appends
✔ MAIDs
✔ IP addresses

Show 16 more

Use Cases

Companies turn to TRAK data to…
✔ Learn more about their audience through profile reports
✔ Segment current audiences through data attribute appends
✔ Acquire new customers across direct mail mail, email and digital using lookalike models
✔ Connect with audiences across channels using data onboarding or device ID appends

TRAK not only empowers brands to tap into the power of third-party data, but our on-demand modeling platform allows marketers to build AI-driven models in a matter of clicks. Finally, it’s the power of data science for the rest of us.

Show 13 more

Certifications & Associations

Logo of Data & Marketing Association (DMA) certification

Data Sources & Collection

Our data is accurate, comprehensive and privacy compliant. It is sourced from hundreds of both public and proprietary data sources.

Key Differentiators

TRAK delivers the scale to rival any other data provider. But we stand out from the crowd because we deliver:

✔ Access to 1000+ Data Attributes
✔ On-Demand LookaAlike Modeling
✔ Email, Reverse Email & Data Appends
✔ Linkage Data including IP Address & MAIDs
✔ Profile Reports
✔ Digital Onboarding for CRM & Custom Audiences
✔ Digital Campaign Management
✔ Flexible Pricing including One-Time Purchases

Many other providers only offer a portion of these capabilities, move slowly and/or require major commitments. On the other hand, TRAK delivers clients how they want everything else in life - on-demand. Most importantly, the TRAK data platform enables users - no matter what their sophistication level or organization’s size - to build incredible, AI-driven models in moments, not months. Think Canva, but for data.

Data Privacy

TRAK respects and protects consumer privacy. Our data is 100% CCPA compliant.

CCPA compliant

Integrations

Logo of Amazon Advertising integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of The Trade Desk integration

What are you looking for?

Brie and Lindsey
from TRAK Data are ready to assist you
5h Avg. response time
100% Response rate

Frequently asked questions about TRAK Data

What does TRAK Data do?

TRAK’s powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best customers with lookalike models built in moments, not months through our on-demand modeling platform. Think Canva, but for data.

How much does TRAK Data cost?

The supported pricing models for TRAK Data’s data are One-off purchase, Monthly License, and Yearly License. TRAK Data offers free samples for individual data requirements. Get talking to a member of the TRAK Data team to receive custom pricing options, information about data subscription fees, and quotes for TRAK Data’s data offering tailored to your use case.

What kind of data does TRAK Data have?

Demographic Data, In-Market Audience Data, Audience Data, Automotive Data, and 20 others

What data does TRAK Data offer?

TRAK’s consumer marketing database covers over 251 million individuals and 170 million households across the US. Our data contains hundreds of attributes and spans across key categories including: ✔ Demographics ✔ Retail Categories ✔ Spend Patterns ✔ Income & Finances ✔ Real Estate ✔ Life Events ✔ Charitable Giving ✔ Auto ✔ Insurance ✔ Business ✔ Political ✔ Travel We can also deliver services and data add-ons including: ✔ Email Appends ✔ Reverse Email Appends ✔ MAIDs ✔ IP addresses

How does TRAK Data collect data?

Our data is accurate, comprehensive and privacy compliant. It is sourced from hundreds of both public and proprietary data sources.

What’s TRAK Data’s data privacy policy?

TRAK respects and protects consumer privacy. Our data is 100% CCPA compliant.

What are the best use cases for TRAK Data’s data?

Companies turn to TRAK data to… ✔ Learn more about their audience through profile reports ✔ Segment current audiences through data attribute appends ✔ Acquire new customers across direct mail mail, email and digital using lookalike models ✔ Connect with audiences across channels using data onboarding or device ID appends TRAK not only empowers brands to tap into the power of third-party data, but our on-demand modeling platform allows marketers to build AI-driven models in a matter of clicks. Finally, it’s the power of data science for the rest of us.

What platforms is TRAK Data integrated with?

The Trade Desk, AppNexus Data Marketplace, Amobee, and Amazon Advertising