TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households product image in hero

TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households

TRAK Data
5.0(3)Badge iconVerified Data Provider
#
Marital status
Presence of Children
Income - Estimated Household - Narrow Ranges
Education Level
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx
2 Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx
3 xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx
4 Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx
5 xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx
6 xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx
7 xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx
8 xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx
9 Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx
10 xxxxxxxxx Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx
... Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx
Request Data Sample
Volume
1.5K
Unique Variables
Avail. Formats
.xml, .csv, and .xls
File
Coverage
1
Country

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Integer ##,##,##,##... Contact Age
String ****, ******, ******* Contact Gender
Marital status
Married, single, newly single
Presence of Children
yes, no
Income - Estimated Household - Narrow Ranges
Less than $15,000, $15,000 to $19,999, etc
Education Level
Completed High School, Completed College, etc

Description

A robust and complete dataset including a wide range of attributes tied to offline US consumers. It includes the standard demographics you would expect, combined with very detailed data points spanning categories like auto, finance, real estate, retail and spending, political, travel and much more.
In the current marketing landscape, data is fuel to drive meaningful engagements. Marketers need effective and impactful campaigns, and consumers expect messaging to be relevant and personal. The essential element to make it happen is data. TRAK Data's US Consumer dataset is a powerful tool for marketers and data focused organizations looking to take their data application to the next level. This robust collection of attributes on 251M+ individuals and 170M+ Households is not only highly accurate, but granular enough to power sophisticated modeling techniques as well. Our complete dataset includes nearly 10k unique variables. Overwhelmed? We don't blame you. We work closely with marketers and data teams to recommend a manageable volume and depth to empower them to crush their goals. Whether it's limiting the geographic area to your market territories, or removing variables that won't have an impact on your business, we right size the data for your organization's needs. That breadth and depth is important to have available and enables us to serve a wide variety of industries. Categories include: ✔ Demographics ✔ Retail & Spending ✔ Personal Finance ✔ Real Estate ✔ Life Events ✔ Charitable Giving ✔ Travel ✔ Auto ✔ Insurance ✔ Political Data delivered can include the return value of the attributes in addition to first name, last name, full street address, and even includes additional identifiers like email and MAIDS (mobile ad IDs).

Country Coverage

North America (1)
United States of America

Volume

170 Million Households
251 Million Individuals
1,500 Unique Variables

Pricing

Free sample available
10% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
SFTP
Frequency
monthly
quarterly
yearly
on-demand
Format
.xml
.csv
.xls
.txt

Use Cases

Advertising
Direct Marketing
CRM Data Enrichment
Analytics
Customer Data Enrichment

Categories

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Frequently asked questions

What is TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households?

A robust and complete dataset including a wide range of attributes tied to offline US consumers. It includes the standard demographics you would expect, combined with very detailed data points spanning categories like auto, finance, real estate, retail and spending, political, travel and much more.

What is TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households used for?

This product has 5 key use cases. TRAK Data recommends using the data for Advertising, Direct Marketing, CRM Data Enrichment, Analytics, and Customer Data Enrichment. Global businesses and organizations buy Demographic Data from TRAK Data to fuel their analytics and enrichment.

Who can use TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Demographic Data. Get in touch with TRAK Data to see what their data can do for your business and find out which integrations they provide.

Which countries does TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households cover?

This product includes data covering 1 country like USA. TRAK Data is headquartered in Canada.

How much does TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households cost?

Pricing information for TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households is available by getting in contact with TRAK Data. Connect with TRAK Data to get a quote and arrange custom pricing models based on your data requirements.

How can I get TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households?

Businesses can buy Demographic Data from TRAK Data and get the data via SFTP. Depending on your data requirements and subscription budget, TRAK Data can deliver this product in .xml, .csv, .xls, and .txt format.

What is the data quality of TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households?

You can compare and assess the data quality of TRAK Data using Datarade’s data marketplace. TRAK Data has received 3 reviews from clients. TRAK Data appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? January Edition.

What are similar products to TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households?

This product has 3 related products. These alternatives include GapMaps USA and Canada Segmentation Data (AGS) Demographic Data Consumer Sentiment Data 68 Segments, BIGDBM US Consumer Demographics Data, and Accurate Append Verified US Audience Targeting Data Demographics/Wealth/Donation History Targeting & More High Match Rate Batch & API Delivery. You can compare the best Demographic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available