Election Data: Best Data Services with County-Level Election Datasets

Campaign & Election Data Explained

How is Campaign & Election Data collected?

Campaign & election data can come from a variety of sources. Data reporters and interviewers can collect votes and also conduct in-person surveys on voters or the general public in relation to campaigns or elections, for example national and state exit polls. Campaign & election data can also be collected from state and county websites and feeds using technologies made up of code specific to campaign & election data. Vote computer feeds also supplement the collection of campaign & election data. In addition, digital technology from campaigning to election results transmission is increasingly used to collect campaign & election data.

What are the attributes of Campaign & Election Data?

Campaign & election data is mainly made up of word data which can be organised into spectrums or ranges, or grouped according to factors such as voters’ characteristics in order to identify voting patterns and tendencies. The data attributes of voters’ names, demographic attributes - such as age, nationality, race - and locations appear in campaign & election data, along with voters’ political affiliations by party, voters’ beliefs, and voters’ support of specific issues and causes, such as tax reforms. Other common attributes can include voting history i.e. what parties and causes voters have opted for previously, as well as voting predictions for upcoming campaigns and elections. Campaign & election data may also involve the data attributes of reasons behind voters’ choices, which can supplement the identification of voting patterns and tendencies.

What is Campaign & Election Data used for?

Campaign & election data can be used by political parties because it informs them on where would be best to hold rallies, which causes and issues they should focus on and prioritise in different areas, and how they could target different demographics. Social media platforms may also supplement this as they can use campaign & election data to decide how to market online political advertising to political campaigners and parties. Campaign & election data helps generally with targeted advertising. It is also obviously crucial in making and validating voting predictions.

How can a user assess the quality of Campaign & Election Data?

The best campaign & election data providers will have certifications to show that their data is high-quality, and they will be able to explain the verification procedures they carry out to ensure data accuracy. They will also be updating their datasets regularly - especially around election periods - to include the newest registrants and polls, and you should be able to find good reviews from clients of the best campaign & election data providers. They should be rigorously checking and verifying their campaign & election data by confirming it across different sources and comparing it to past election results. Lastly, ask for a data sample before you buy from a campaign & election data provider to ensure that their campaign & election data is of the quality that your business needs.