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Voter Data

Voter data is information about the demographics of eligible voters, as well as their political party affinities. It's used to optimize election campaigns by segmenting the voting population according to their likelihood to swing party or become first-time voters.

Top Voter Data APIs, Datasets, and Databases

Find the top commercial Voter Data sets, feeds and streams.

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Adstra Political

by Adstra
Adstra Political enables you to leverage an unprecedented array of individual insights from current voting history to issue affinity – utilizing the most current voter data available. It is rigorou...
Country
USA
Use CaseAudience Targeting, Identity-Based Targeting + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Get Sample View Product

Top Voter Data Providers, Vendors, and Companies

Find the top Voter Data aggregators, suppliers, and firms.

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L2 Political

Based in United States of America

L2 Political is a data provider offering Voter Data, Voter Turnout Data, Demographic Data, and Social Media Data. They are headquartered in United States of America.

i360

Based in United States of America

i360 sits on the bleeding edge of technology, delivering innovative products and services through the strategic use of data, software and analytics. Bringing together this unique set of data scien...

Data Trust

Based in United States of America

Data Trust is a data provider offering Voter Data. They are headquartered in United States of America.

IQM Corporation

Based in United States of America

IQM Corporation is a data provider offering Voter Data and Alternative Data. They are headquartered in United States of America.

TargetSmart

Based in United States of America

TargetSmart is a data provider offering Voter Data, Voter Turnout Data, Address Data, Demographic Data, and Consumer Lifestyle Data. They are headquartered in United States of America.

Throtle

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Catalist

Based in United States of America

Catalist is a data provider offering Voter Data. They are headquartered in United States of America.

Political Data, Inc.

Based in United States of America

Political Data, Inc. is a data provider offering Voter Data and Campaign & Election Data. They are headquartered in United States of America.

IBOPE Inteligência

Based in Brazil

IBOPE Inteligência is a data provider offering Voter Data, Campaign & Election Data, Demographic Data, Panel Survey Data, and Research Data. They are headquartered in Brazil.

NationBuilder

Based in United States of America

NationBuilder is a data provider offering Fundraising & Donor Data and Voter Data. They are headquartered in United States of America.

The Ultimate Guide to Voter Data 2021

Learn everything about Voter Data. Understand data sources, popular use cases, and data quality.

What is Voter Data?

Voter data is information about votes that were cast during an election, such as the number of votes a political party gained from a specific area or region. It’s used for general research on political opinions of people and to for election campaigns in later elections.

How is Voter Data collected?

When an election takes place, people vote by using ballots. While all votes are anonymous, they have to be counted by people to ensure that there are no cases of fraud or miscount. A huge amount of data is collected during the process of counting votes, as well as in the build up to the act of voting.

Electoral registers contain key voter data as they hold people’s names and address as well as their constitutency so they can vote in the correct place when their ballot is sent to them and then counted for the right person.

When it comes to the process of counting the votes even more voter data is generated. Here you have access to raw data about the votes that were made for different political candidates and the location or constituency of these votes. From here, this voter data can be processed and use to create profiles on the voting habits of different areas, regions or countries. It can also tell you key information, such as how each person voted (i.e. was it by mail, in-person or by proxy?)

What are the attributes of Voter Data?

While the votes cast during a political election are anonymous, a voter dataset can still provide a vast amount of information.

Typically, a voter dataset will contain information about the votes cast in different regions or constituencies and the people or political parties they were voting for. This information may also be analyzed to give general trends about the political opinions of the area depending on the dataset selected.

You will also find information about how the people voted - did they come in-person and vote or was it by proxy or mail?

There may also be information about the people singed up to the electoral register of a certain area. This can be useful as often people, especially students, can have two addresses (their home and college address) and will have to choose which area they vote in.

Finally, depending on the dataset, you may receive histroical voter data information which can provide key insights into how voting trends have changed in a region over time. This information is often used in electoral campaigns to understand the political preferences of the constituency.

What is Voter Data used for?

There are many different uses for voter data. Sometimes this information is used in conjunction with opinion poll data to analyze the political opinions of people in different areas of a country and to understand political trends. For this reason, voter data can be used by researchers.

It can also be used by companies and news sources. If a local newspaper is publishing a political opinion piece, they may check voter data to see whether the opinions published are compatible with those of their normal readership to ensure their publication sells effectively.

Finally, voter data is used in new political campaigns. Political party figures can use voter data to understand the voting habits of the people in a certain area and tailor their campaign accordingly. If they know they typically win in a certain state, they can use voter data to highlight swing states and focus their efforts there.

How can a user assess the quality of Voter Data?

A high quality voter dataset will provide accurate and regularly updated voter data which will provide the clearest insights into voting habits. You want a dataset that promises information that is as comprehensive as possible as well as reliable and for this reason, you should always read the data providers reviews before buying any voter data.

Finally, always ask for a data sample before you purchase any voter data to ensure that the information provided matches your business’ needs.

Who are the best Voter Data providers?

Finding the right Voter Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Voter Data providers that you might want to buy Voter Data from are L2 Political, i360, Data Trust, IQM Corporation, and TargetSmart.

Where can I buy Voter Data?

Data providers and vendors listed on Datarade sell Voter Data products and samples. Popular Voter Data products and datasets available on our platform are Adstra Political by Adstra.

How can I get Voter Data?

You can get Voter Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Voter Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Voter Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Voter Data?

Voter Data is similar to Political Risk Data, Campaign & Election Data, Fundraising & Donor Data, and Government & Congressional Data. These data categories are commonly used for Voter Data analytics.