Voter Data

Voter data is information about the demographics of eligible voters, as well as their political party affinities. It's used to optimize election campaigns by segmenting the voting population according to their likelihood to swing party or become first-time voters. Learn more →
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WalkLists | Voter Data | Voter History for USA (50 States +DC) 211M records icon
211M records
WalkLists | Voter Data | Voter History for USA (50 States +DC) 100% match rate icon
100% match rate
WalkLists | Voter Data | Voter History for USA (50 States +DC) USA covered icon
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Access to data for more than 100 million registered voters in the USA with history and behaviors. We work with clients to understand campaign criteria and he...
Multimedia Lists - Voter Data in the USA (190 Million records) 190M records of US individuals icon
190M records of US individuals
Multimedia Lists - Voter Data in the USA (190 Million records) USA covered icon
USA covered
Database of more than 190 Million US individuals and their personal information and political party affiliation.
Adstra Political | Voter Data USA of political affiliation and voting history  USA covered icon
USA covered
Adstra Political enables you to leverage an unprecedented array of individual insights from current voting history to issue affinity – utilizing the most cur...
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ScaleCampaign
Based in USA
ScaleCampaign
You may believe custom software for your enterprise will be too complex and require resources you just can’t afford. Or, can you afford NOT to with our pe...
100%
240M
L2 Political
Based in USA
L2 Political
L2 Political is a data provider offering Demographic Data, Social Media Data, Voter Data, and Voter Turnout Data. They are headquartered in United States of ...
TargetSmart
Based in USA
TargetSmart
TargetSmart is a data provider offering Address Data, Consumer Lifestyle Data, Demographic Data, Voter Data, and Voter Turnout Data. They are headquartered i...
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The Ultimate Guide to Voter Data 2021

Learn about voter data analytics, sources, and collection.

What is Voter Data?

Voter data is information about votes that were cast during an election, such as the number of votes a political party gained from a specific area or region. It’s used for general research on political opinions of people and to for election campaigns in later elections.

How is Voter Data collected?

When an election takes place, people vote by using ballots. While all votes are anonymous, they have to be counted by people to ensure that there are no cases of fraud or miscount. A huge amount of data is collected during the process of counting votes, as well as in the build up to the act of voting.

Electoral registers contain key voter data as they hold people’s names and address as well as their constitutency so they can vote in the correct place when their ballot is sent to them and then counted for the right person.

When it comes to the process of counting the votes even more voter data is generated. Here you have access to raw data about the votes that were made for different political candidates and the location or constituency of these votes. From here, this voter data can be processed and use to create profiles on the voting habits of different areas, regions or countries. It can also tell you key information, such as how each person voted (i.e. was it by mail, in-person or by proxy?)

What are the attributes of Voter Data?

While the votes cast during a political election are anonymous, a voter dataset can still provide a vast amount of information.

Typically, a voter dataset will contain information about the votes cast in different regions or constituencies and the people or political parties they were voting for. This information may also be analyzed to give general trends about the political opinions of the area depending on the dataset selected.

You will also find information about how the people voted - did they come in-person and vote or was it by proxy or mail?

There may also be information about the people singed up to the electoral register of a certain area. This can be useful as often people, especially students, can have two addresses (their home and college address) and will have to choose which area they vote in.

Finally, depending on the dataset, you may receive histroical voter data information which can provide key insights into how voting trends have changed in a region over time. This information is often used in electoral campaigns to understand the political preferences of the constituency.

What is Voter Data used for?

There are many different uses for voter data. Sometimes this information is used in conjunction with opinion poll data to analyze the political opinions of people in different areas of a country and to understand political trends. For this reason, voter data can be used by researchers.

It can also be used by companies and news sources. If a local newspaper is publishing a political opinion piece, they may check voter data to see whether the opinions published are compatible with those of their normal readership to ensure their publication sells effectively.

Finally, voter data is used in new political campaigns. Political party figures can use voter data to understand the voting habits of the people in a certain area and tailor their campaign accordingly. If they know they typically win in a certain state, they can use voter data to highlight swing states and focus their efforts there.

How can a user assess the quality of Voter Data?

A high quality voter dataset will provide accurate and regularly updated voter data which will provide the clearest insights into voting habits. You want a dataset that promises information that is as comprehensive as possible as well as reliable and for this reason, you should always read the data providers reviews before buying any voter data.

Finally, always ask for a data sample before you purchase any voter data to ensure that the information provided matches your business’ needs.

Who are the best Voter Data providers?

Finding the right Voter Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Voter Data providers that you might want to buy Voter Data from are ScaleCampaign, L2 Political, TargetSmart, Multimedia Lists, and Adstra.

Where can I buy Voter Data?

Data providers and vendors listed on Datarade sell Voter Data products and samples. Popular Voter Data products and datasets available on our platform are WalkLists | Voter Data | Voter History for USA (50 States +DC) by ScaleCampaign, Multimedia Lists - Voter Data in the USA (190 Million records) by Multimedia Lists, and Adstra Political | Voter Data USA of political affiliation and voting history by Adstra.

How can I get Voter Data?

You can get Voter Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Voter Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Voter Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Voter Data?

Voter Data is similar to Political Risk Data, Campaign & Election Data, Fundraising & Donor Data, and Government & Congressional Data. These data categories are commonly used for Voter Data analytics.