TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits product image in hero

TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits

TRAK Data
5.0(3)Badge iconVerified Data Provider
#
Household Income
Net Worth
Credit Card Type
Number of Lines of Credit
Credit Card usage
In-Market for Mortgage Refinance
Category Spend
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... Xxxxxxxxx xxxxxxxxx xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx
Request Data Sample
Volume
251
Million Individuals
Avail. Formats
.xml, .csv, and .xls
File
Coverage
1
Country

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Household Income
$44,000
Net Worth
$270,000
Credit Card Type
Travel, Premium, Luxury Brand, Gas, etc
Number of Lines of Credit
1, 2, 3, ...
Credit Card usage
Heavy amex user
In-Market for Mortgage Refinance
yes, no
Category Spend
$2,000

Description

Understanding the financial picture of an individual or household is key to many strategies. TRAK's powerful, accurate and fresh financial, wealth and investment data opens up endless analytics, targeting and modeling capabilities to ensure you reach your ideal audience.
No other variable consistently pops in models than household income. That is because a person's financial profile tells a great deal about what other choices and behaviors they will exhibit in the future. This is especially true for products or services that come at a high cost, or that position themselves as an affordable options. TRAK Data's Finance, Wealth and Investments Dataset is a robust set of variables that tells a consumer's financial story in a highly predictive, yet privacy compliant manner. Attributes include: ✔ Household Income ✔ Net Worth ✔ Credit Card Usage and frequency across all major card providers ✔ Credit Card Types (Bank, Gas, Travel, Premium, Luxury Brands, etc) ✔ Current Investment Types ✔ Home Equity ✔ Economic Stability Scores ✔ In-Market for New Home Loan ✔ In-Market for Mortgage Refinancing ✔ Home Value and Current Loan Information ✔ Life Insurance Variables And much more...

Country Coverage

North America (1)
United States of America

Volume

251 Million Individuals
170 Million Households

Pricing

Free sample available
10% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
SFTP
Frequency
monthly
quarterly
yearly
on-demand
Format
.xml
.csv
.xls
.txt

Use Cases

Audience Targeting
Direct Marketing
Data Modeling
Analytics
Data Append

Categories

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Frequently asked questions

What is TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits?

Understanding the financial picture of an individual or household is key to many strategies. TRAK’s powerful, accurate and fresh financial, wealth and investment data opens up endless analytics, targeting and modeling capabilities to ensure you reach your ideal audience.

What is TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits used for?

This product has 5 key use cases. TRAK Data recommends using the data for Audience Targeting, Direct Marketing, Data Modeling, Analytics, and Data Append. Global businesses and organizations buy Demographic Data from TRAK Data to fuel their analytics and enrichment.

Who can use TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Demographic Data. Get in touch with TRAK Data to see what their data can do for your business and find out which integrations they provide.

Which countries does TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits cover?

This product includes data covering 1 country like USA. TRAK Data is headquartered in Canada.

How much does TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits cost?

Pricing information for TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits is available by getting in contact with TRAK Data. Connect with TRAK Data to get a quote and arrange custom pricing models based on your data requirements.

How can I get TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits?

Businesses can buy Demographic Data from TRAK Data and get the data via SFTP. Depending on your data requirements and subscription budget, TRAK Data can deliver this product in .xml, .csv, .xls, and .txt format.

What is the data quality of TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits?

You can compare and assess the data quality of TRAK Data using Datarade’s data marketplace. TRAK Data has received 3 reviews from clients. TRAK Data appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? January Edition.

What are similar products to TRAK Data - Full US Consumer Finance Data - Household Income, Wealth, Investments, Credit Card Behaviors, Insurance, Mortgage, Spending Habits?

This product has 3 related products. These alternatives include Factori Consumer Graph Data USA Purchase, Behavior, Intent, Interest Email, Address, Income, Insurance, Vehicle, Household 100+ Attributes, US Household-Level Consumer Data VisitIQ™ US Online Consumer Behavior Database 98% Coverage, and Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel. You can compare the best Demographic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available