Global FMCG Data | Brand Performance Scorecard | Competitor Benchmarking for Quantifying Brand Health | 20+ Retail and Consumer KPIs

#	retail_channel_preference	scorecard_id	overall_brand_score	market_penetration_score	household_product_variety_index	retail_channel_distribution	promotion_responsiveness_index	share_of_wallet	brand_affinity_score	purchase_frequency_recency	churn_risk_score	product_substitution_rate	new_product_trial_rate	brand_loyalty_retention	brand_engagement_market_presence	pricing_power_sensitivity	retail_distribution_strength	product_experience_consumption_fit	price_sensitivity_index	promotion_responsiveness_index	product_substitution_rate	bulk_purchase_behavior	brand_pack_preference_consumption_index	consumption_patterns_usage_frequency	share_of_wallet	shelf_visibility_availability_score	stockout_frustration_score	timestamp
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Volume

Retail and Consumer KPIs

Data Quality

100%

Zero-Party Data

Avail. Formats

.json, .csv, and .xls

File

Coverage

250

Countries

History

months

[Sample] Brand Scorecard - Product.csv

Attribute	Type	Example
retail_channel_preference	String	in-store
scorecard_id	String	FZ12345
overall_brand_score	Integer	87
market_penetration_score	Float	64.3
household_product_variety_index	Float	72.1
retail_channel_distribution	String	in-store
promotion_responsiveness_index	Float	68.5
share_of_wallet	Float	41.2
brand_affinity_score	Integer	78
purchase_frequency_recency	Float	6.7
churn_risk_score	Float	19.4
product_substitution_rate	Float	12.5
new_product_trial_rate	Float	24.3
brand_loyalty_retention	Float	80.2
brand_engagement_market_presence	Float	74.5
pricing_power_sensitivity	Float	59.2
retail_distribution_strength	Float	88.1
product_experience_consumption_fit	Float	91.7
price_sensitivity_index	Float	45.3
promotion_responsiveness_index	Float	74.5
product_substitution_rate	Float	41.2
bulk_purchase_behavior	Float	39.1
brand_pack_preference_consumption_index	Float	65.2
consumption_patterns_usage_frequency	Float	5.4
share_of_wallet	Float	80.2
shelf_visibility_availability_score	Float	82.6
stockout_frustration_score	Float	21.4
timestamp	DateTime	2025-03-31T10:45:00+00:00

Track how your brand is performing across key retail and consumer metrics—all in one place. From market penetration and share of wallet to price sensitivity and product substitution rates, the scorecard gives you a comprehensive, data-driven view of brand health, loyalty, and visibility.

Brand Performance Scorecard The Brand Performance Scorecard offers a comprehensive view of how your brand is performing across retail environments and consumer touchpoints. Built to support decision-makers in marketing, product, and retail strategy, this tool provides a data-rich summary of brand health, shopper behavior, and competitive standing. Whether you're tracking the impact of an in-store promotion, evaluating market penetration, or assessing loyalty and retention, the scorecard helps you identify growth opportunities and respond to challenges with precision. Use cases include optimizing in-store execution, tracking the effectiveness of promotions, identifying at-risk consumers, benchmarking against competitors, and tailoring distribution and pricing strategies to regional or behavioral trends. Each component of the scorecard contributes to a holistic understanding of brand performance: Preferred Purchase Channel Indicates where consumers prefer to buy your products—online, in-store, or both—helping align distribution and marketing strategies. Overall Brand Score A single performance metric (1-100) summarizing your brand’s strength across visibility, loyalty, reach, and engagement. Market Penetration Represents the percentage of consumers purchasing your brand, revealing your brand’s reach and competitive presence. Product Variety in Households Measures the range of your products found in consumer homes, showing brand dominance and cross-selling effectiveness. Channel Availability Match Assesses how well your product distribution aligns with where consumers prefer to shop. Promotion Responsiveness Captures how effectively consumers respond to discounts and promotions, helping you optimize campaign performance. Share of Wallet Indicates how much of a consumer's category spending is captured by your brand—a strong indicator of loyalty and value. Brand Affinity Measures emotional and behavioral connection with your brand, revealing consumer attachment and preference. Purchase Frequency and Recency Tracks how often and how recently consumers buy your products, which helps inform retention and re-engagement strategies. Churn Risk Estimates the likelihood that a consumer will stop purchasing your brand, enabling targeted interventions to reduce attrition. Brand Switching Rate Shows the percentage of consumers substituting your brand for a competitor’s, often due to pricing or availability issues. New Customer Trial Rate Measures how many new customers are trying your brand, providing insight into acquisition and growth momentum. Brand Loyalty and Retention Evaluates repeat purchasing behavior and resistance to switching, key for long-term brand value. Brand Engagement and Presence Represents overall brand visibility, interaction, and presence in the market, both online and offline. Pricing Power Indicates how much freedom your brand has to raise prices without losing customers. Retail Distribution Strength Measures how reliably and broadly your brand is available on physical or digital shelves. Product Experience Fit Captures how well your product meets expectations in terms of packaging, usage experience, and satisfaction. Price Sensitivity Assesses how price changes affect consumer behavior, informing decisions on price points and discounting. Bulk Purchase Behavior Tracks the portion of consumers who buy your products in bulk, typically for savings, indicating packaging and pricing opportunities. Pack Size Preference Identifies which package sizes consumers prefer, useful for optimizing SKUs by market or retail channel. Usage Frequency Measures how often consumers use your product, helping assess relevance and habitual use. Shelf Visibility and Availability Indicates how often your product is visible and available in-store, revealing execution gaps or opportunities. Stockout Frustration Measures how frustrated consumers are when your products are out of stock—important for retention and satisfaction. The Brand Performance Scorecard equips your team with the insight needed to drive growth, optimize retail execution, and deepen consumer relationships in an increasingly competitive marketplace.

Africa (58)

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cabo Verde

Cameroon

Central African Republic

Chad

Comoros

Congo

Congo (Democratic Republic of the)

Côte d'Ivoire

Djibouti

Egypt

Equatorial Guinea

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea

Guinea-Bissau

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Mauritius

Mayotte

Morocco

Mozambique

Namibia

Niger

Nigeria

Rwanda

Réunion

Saint Helena, Ascension and Tristan da Cunha

Sao Tome and Principe

Senegal

Seychelles

Sierra Leone

Somalia

South Africa

South Sudan

Sudan

Swaziland

Tanzania, United Republic of

Togo

Tunisia

Uganda

Western Sahara

Zambia

Zimbabwe

Asia (51)

Afghanistan

Armenia

Azerbaijan

Bahrain

Bangladesh

Bhutan

Brunei Darussalam

Cambodia

China

Cyprus

Georgia

Hong Kong

India

Indonesia

Iran (Islamic Republic of)

Iraq

Israel

Japan

Jordan

Kazakhstan

Korea (Democratic People's Republic of)

Korea (Republic of)

Kuwait

Kyrgyzstan

Lao People's Democratic Republic

Lebanon

Macao

Malaysia

Maldives

Mongolia

Myanmar

Nepal

Oman

Pakistan

Palestine, State of

Philippines

Qatar

Saudi Arabia

Singapore

Sri Lanka

Syrian Arab Republic

Taiwan

Tajikistan

Thailand

Timor-Leste

Turkey

Turkmenistan

United Arab Emirates

Uzbekistan

Vietnam

Yemen

Europe (52)

Albania

Andorra

Austria

Belarus

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Faroe Islands

Finland

France

Germany

Gibraltar

Greece

Guernsey

Holy See

Hungary

Iceland

Ireland

Isle of Man

Italy

Jersey

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Macedonia (the former Yugoslav Republic of)

Malta

Moldova (Republic of)

Monaco

Montenegro

Netherlands

Norway

Poland

Portugal

Romania

Russian Federation

San Marino

Serbia

Slovakia

Slovenia

Spain

Svalbard and Jan Mayen

Sweden

Switzerland

Ukraine

United Kingdom

Åland Islands

North America (13)

Belize

Bermuda

Canada

Costa Rica

El Salvador

Greenland

Guatemala

Honduras

Mexico

Nicaragua

Panama

Saint Pierre and Miquelon

United States of America

Oceania (25)

American Samoa

Australia

Cook Islands

Fiji

French Polynesia

Guam

Kiribati

Marshall Islands

Micronesia (Federated States of)

Nauru

New Caledonia

New Zealand

Niue

Norfolk Island

Northern Mariana Islands

Palau

Papua New Guinea

Pitcairn

Samoa

Solomon Islands

Tokelau

Tonga

Tuvalu

Vanuatu

Wallis and Futuna

Other (9)

Antarctica

Bouvet Island

British Indian Ocean Territory

Christmas Island

Cocos (Keeling) Islands

French Southern Territories

Heard Island and McDonald Islands

South Georgia and the South Sandwich Islands

United States Minor Outlying Islands

South America (42)

Anguilla

Antigua and Barbuda

Argentina

Aruba

Bahamas

Barbados

Bolivia (Plurinational State of)

Bonaire, Sint Eustatius and Saba

Brazil

Cayman Islands

Chile

Colombia

Cuba

Curaçao

Dominica

Dominican Republic

Ecuador

Falkland Islands (Malvinas)

French Guiana

Grenada

Guadeloupe

Guyana

Haiti

Jamaica

Martinique

Montserrat

Paraguay

Peru

Puerto Rico

Saint Barthélemy

Saint Kitts and Nevis

Saint Lucia

Saint Martin (French part)

Saint Vincent and the Grenadines

Sint Maarten (Dutch part)

Suriname

Trinidad and Tobago

Turks and Caicos Islands

Uruguay

Venezuela (Bolivarian Republic of)

Virgin Islands (British)

Virgin Islands (U.S.)

6 months of historical data

20	Retail and Consumer KPIs

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Self-reported by the provider

100%

Zero-Party Data

Methods

Frequency

Format

Spending Analytics

Price Optimization Market Share Analysis

Marketing Strategy

Data Driven Marketing

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What is Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs?

What is Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs used for?

This product has 5 key use cases. Rwazi recommends using the data for Spending Analytics, Price Optimization, Market Share Analysis, Marketing Strategy, and Data Driven Marketing. Global businesses and organizations buy Consumer Behavior Data from Rwazi to fuel their analytics and enrichment.

Who can use Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with Rwazi to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs go?

This product has 6 months of historical coverage. It can be delivered on a weekly, monthly, quarterly, and yearly basis.

Which countries does Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs cover?

This product includes data covering 250 countries like USA, China, Japan, Germany, and India. Rwazi is headquartered in United States of America.

How much does Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs cost?

Pricing information for Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs is available by getting in contact with Rwazi. Connect with Rwazi to get a quote and arrange custom pricing models based on your data requirements.

How can I get Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs?

Businesses can buy Consumer Behavior Data from Rwazi and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, Rwazi can deliver this product in .json, .csv, and .xls format.

What is the data quality of Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs?

Rwazi has reported that this product has the following quality and accuracy assurances: 100% Zero-Party Data. You can compare and assess the data quality of Rwazi using Datarade’s data marketplace.

What are similar products to Global FMCG Data Brand Performance Scorecard Competitor Benchmarking for Quantifying Brand Health 20+ Retail and Consumer KPIs?

This product has 3 related products. These alternatives include Psychographic Data, Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Enrichment B2C, USA, CCPA Compliant, Consumer Marketing Data API Tailored Consumer Insights Target with Precision Best Price Guarantee, and The Data Appeal Consumer Data API & Dataset 251 POI Mapped 180+ countries GDPR-Compliant Historical Data Since 2019. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

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Global FMCG Data | Brand Performance Scorecard | Competitor Benchmarking for Quantifying Brand Health | 20+ Retail and Consumer KPIs

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History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

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Related Products

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Can't find the data you're looking for?

Global FMCG Data | Brand Performance Scorecard | Competitor Benchmarking for Quantifying Brand Health | 20+ Retail and Consumer KPIs

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Rwazi Accelerate Global Growth with Rwazi

Trusted by

Rwazi
Accelerate Global Growth with Rwazi