What is Customer Feedback Data? Examples, Datasets and Providers

Customer feedback data provides insights into customer opinions and experiences, useful for improving products and services. This page features a guide and top customer feedback data providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Customer Feedback Data?

Customer feedback data refers to the information collected from customers regarding their experiences and opinions about a product, service, or brand. This data is gathered through various methods such as surveys, reviews, social media comments, and direct interactions with customer service. By analyzing customer feedback data, businesses can gain insights into customer satisfaction and identify areas for improvement.

What are Examples of Customer Feedback Data?

Examples of customer feedback data include survey responses, product reviews, social media comments, and feedback received through customer service channels.

Best Customer Feedback Datasets & APIs

4.8(1)

TagX Ecommerce Reviews data | Customer sentiment Analysis | Customer feedback data | Ecommerce data

by TagX
Available for 72 countries
100M reviews
3 years of historical data
100% match rate
Starts at
$200$180 / month
Free sample preview
10% Datarade discount
5.0(2)
Starts at
$0.15$0.14 / 1 row
Free sample preview
5% Datarade discount
5.0(3)

The Data Appeal | Customer Experience Data | API & Dataset | 251 POI Mapped | 180+ countries | GDPR-Compliant | Historical Data Since 2019

Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
4 years of historical data
95% match rate
Pricing available upon request
Free sample preview
5.0(1)
Starts at
€2,612 / purchase
Free sample preview
5.0(2)
Starts at
$0.10$0.10 / row
Free sample preview
5% Datarade discount
5.0(1)
Starts at
€2,612 / purchase
Free sample preview

Dataplex: Reddit Data | Consumer Behavior Data | 2.1M+ subreddits: trends, audience insights + more | Ideal for Interest-Based Segmentation

Available for 249 countries
60 million records
2 years of historical data
100% Resolved foreign keys between files
Pricing available upon request
Free sample preview
5.0(2)
Starts at
$3$2.85 / row
Free sample preview
5% Datarade discount
5.0(1)
Starts at
€2,612 / purchase
Free sample preview
5.0(1)
Starts at
€2,612 / purchase
Free sample preview

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Customer Feedback Data Attributes

  • Survey Responses: Quantitative and qualitative data collected from structured questionnaires.
  • Review Ratings: Scores and comments from product or service reviews.
  • Social Media Mentions: Customer opinions and discussions on social media platforms.
  • Customer Service Feedback: Comments and ratings from customer service interactions.

How is Customer Feedback Data Collected?

Customer feedback data is collected through various channels, including:

  • Online surveys
  • Feedback forms
  • Social media monitoring
  • Direct customer interactions

Businesses use feedback management systems and CRM tools to gather and analyze this data. Additionally, sentiment analysis and text analytics tools can be employed to extract insights from unstructured feedback.

Why is Customer Feedback Data Important?

Customer feedback data is crucial because it provides a direct line to customer thoughts and opinions. It allows businesses to identify strengths and weaknesses in their offerings and make data-driven decisions to improve customer satisfaction.

Customer Feedback Data Use Cases

  • Product Improvement: Using feedback to enhance product features and address issues.
  • Customer Satisfaction Measurement: Tracking customer satisfaction levels over time.
  • Service Enhancement: Identifying areas for improvement in customer service delivery.
  • Loyalty Program Design: Creating reward programs based on customer preferences and feedback.