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Research Data

Market research data is information collected via customer surveys (primary data) or the analysis of existing market research data (secondary data). It's collected and mostly used by market research agencies, consultancies, and marketers to gain market intelligence. Read the data guide ↓

Top Research Data APIs, Datasets, and Databases

Find the top commercial Research Data sets, feeds and streams.

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Data Finder

by Accern

Accern’s Public News & Blogs datasets include 5 years of historical data for backtesting. ... Streaming data is available via resftul API and is available intraday, daily, weekly, etc. based on the clients preferred method.

Features

Based on Stock Market Data

by Edge by Ascential

Stay ahead of retail trends and plan strategically with curated, focused primary research and intelligence data. ... Our next-generation data and analytics platform designed to help you identify growth opportunities for your business.

Availability

Yearly subscription

Features

Based on Retail Market Data

Global geo coverage

Fits 5 use cases

by Accern

Accern’s SEC 10K and 10Q dataset extract key information and events related to financial performance, compliance, corporate activities and more from all sections of the filing. These signals are th...

Availability

Yearly subscription

Features

Based on Research Data

Covers United States of America

20 years of past data available

Fits 4 use cases

by Accern

Accern generates credit signals based on over a billion public news and social media content for companies, sectors and regions. A credit signal is identified for a company if an article contains m...

Availability

Yearly subscription

Features

Based on Alternative Data

Covers United States of America

17 months of past data available

Fits 4 use cases

by Fifty

Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.

Availability

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Audience Data

Global geo coverage

Fits 3 use cases

by Accern

Accern’s SEC 10K dataset extracts theme-based signals for all US companies from the past 15 years of SEC 10K filings. These signals are the only commercially available dataset constructed using nat...

Features

Based on Stock Market Data

Top Research Data Providers, Vendors, and Companies

Find the top Research Data aggregators, suppliers, and firms.

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Data Finder

Brain Company

Italy
BRAIN is a Research Company that creates proprietary datasets and algorithms for investment strategies, combining experience on financial markets with strong competences in Statistics, Machine Lear...

Terry Soot Field Data Collection

Poland
Terry Soot MG is a first party data collection company. We collect data where automation is not possible. Whether it's location data for your maps or traffic near your billboard, we are here to hel...

Accern

United States of America
Accern accelerates AI workflows for enterprises with a no-code development platform. The best data teams from the world's leading organizations, such as Allianz, IBM, and Jefferies, are using Accer...

Yewno

United States of America
In a world of information overload, Yewno uses artificial intelligence to create knowledge from structured and unstructured data, linking and mapping concepts for levels of never-before insight. Th...

RepRisk

Switzerland
A pioneer and leader in ESG data science, RepRisk is the only ESG research provider to leverage advanced machine learning together with human intelligence

Edison Trends

United States of America
Edison Trends measures digital commerce through actual purchase receipts from our proprietary GDPR compliant panel. We capture item level brand details from over 850 merchants, across all devices, ...

ACLED Data

United States of America
The Armed Conflict Location & Event Data Project (ACLED) is a disaggregated conflict analysis and crisis mapping project. ACLED is the highest quality, most widely used, realtime data and analysis ...

African Financial & Economic Data

South Africa
African Financial & Economic Data (AFED) provides detailed economic and financial intelligence on all 54 African economies to all interested parties to make good political, financial, strategic and...

Mattermark

United States of America
Mattermark tracks deep insights of tech companies across the world, so you can make investment decisions or find the right account to sell into.

S&P Global Market Intelligence

United Kingdom
At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. We integrate financial and industry data, research and news into tools that help track performa...

The Ultimate Guide to Research Data 2020

Learn everything about Research Data. Understand data sources, popular use cases, and data quality.

Market research data is data on markets or customers that primarily helps to identify target markets and the factors that determine the demand of products and services. Without it, the preferences and tendencies of a particular market segment or population would be obscure at best. By collecting and analyzing client demographics, as well as data on their needs, habits, and interests, a company can assess customer satisfaction, identify market gaps, or forecast sales trends. It is also a great tool for sizing up the competition and maintaining a competitive advantage. Research methods include focus groups, in-depth interviews, customer surveys, and the analysis of secondary data sourced from company records, websites, and (printed) communication, and also from government publications, newspapers, magazines, and journals.

These are 10 common data attributes of market research data

  • Customer profiles (demographic and firmographic)
  • Customer attitude (rankings, ratings, preferences, satisfaction levels)
  • Customer feedback (experience, gaps)
  • Industry data (new products, trends of the market, projections)
  • Advertising effects (persuasiveness, message)
  • Ethnographic (habits, triggers, context)
  • Pricing (competitors prices, consumer spending)
  • Brand awareness (recall, recognition, identity, trust)
  • Company and competitor information (annual reports, directories, rankings)
  • Regional specificities (reach, context, demographics)

Top five use cases

  • Monitor the competition and industry trends
  • Develop optimal strategies for promotion and product placement
  • Test interest in new products, services, or businesses
  • Discover and develop new markets through industry analytics
  • Improve aspects of business to meet the preferences, purchasing habits, and income level of clients

Sources and data collection

This data can be sourced from:
  • The web and social media (session and first-party cookies, search trends, social media sentiment)
  • Industry and market data (polls, charts, and records)
  • Newspapers, magazines, journals (new products, market trends, and projections)
  • Company and competitor information (annual reports, directories, rankings)
  • Government publications (industries’ financial performances, economic analysis)

A firm has to decide whether the market research data needs to be acquired through primary or secondary research. When the topic has been adequately researched, secondary market research data can be utilized. If the data doesn’t exist, the firm has to invest in focus groups, in-depth interviews, customer surveys, polls or any of the other research methods, depending on whether the data needs to provide in-depth answers and insights or needs to be easily quantifiable.

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