What is Research Data? Uses, Types & Dataset Examples

What is Market Research Data?

Market research data refers to information collected and analyzed to gain insights into consumer preferences, market trends, and competitor activities. It includes data obtained through surveys, interviews, observations, and other research methods. This data helps businesses make informed decisions, develop effective marketing strategies, and understand customer needs and behaviors.
Examples of Market Research Data include consumer surveys, sales data, competitor analysis, demographic information, and social media analytics. Market Research Data is used to gain insights into consumer behavior, market trends, and competitor strategies, enabling companies to make informed business decisions. In this page, you’ll find the best data sources for market research datasets and company research data.