Research Data

Market research data is information collected via customer surveys (primary data) or the analysis of existing market research data (secondary data). It's collected and mostly used by market research agencies, consultancies, and marketers to gain market intelligence. Learn more →
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ISS ESG Norm-Based Research Data Solution  240 countries covered icon
240 countries covered
ISS ESG’s Norm-Based Research is a pioneering research solution developed by ISS ESG nearly 20 years ago, to provide investors with insight into corporate ...
GBSN Research | Real Estate Data  & Property Data Worldwide 1K properties details  icon
1K properties details
GBSN Research | Real Estate Data  & Property Data Worldwide 100% reliable sources icon
100% reliable sources
GBSN Research | Real Estate Data  & Property Data Worldwide 240 countries covered icon
240 countries covered
We will provide high-quality leads or property information for real estate investors. Get sellers and properties data based on specific characteristics: lo...
Reality Research real-time foot traffic data US w/ GUI access (REIT data) USA covered icon
USA covered
Reality Research real-time foot traffic data US w/ GUI access (REIT data) 5 years of historical data icon
5 years of historical data
Geolocation data US w/ GUI access provides a real-time look at foot traffic and dwell times of people visiting REIT properties. As the pandemic has created g...
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Based in United Kingdom
TraderMade Is a Market-Leading Vendor of Data, Analytics & Charting Applications Within The Financial Markets.
with 99.9% uptime
Institutional clients
50+ years in-house experience - Esports Charts profile banner
Esports Charts
Based in USA
Esports Charts
Esports Charts is the multi-sense big data-mining and analytical agency for esports, traditional sports and entertainment. It is one of the largest public so...
Directly from broadcasts
6 years in the Esports market
Boston Analytics
Based in USA
Boston Analytics
TMT industry is granularly segmented into 65 segments (for example, Cybersecurity, Artificial Intelligence, etc.). 102,000 companies are mapped to the 65 seg...
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The Ultimate Guide to Research Data 2021

Learn about research data analytics, sources, and collection.

Market research data is data on markets or customers that primarily helps to identify target markets and the factors that determine the demand of products and services. Without it, the preferences and tendencies of a particular market segment or population would be obscure at best. By collecting and analyzing client demographics, as well as data on their needs, habits, and interests, a company can assess customer satisfaction, identify market gaps, or forecast sales trends. It is also a great tool for sizing up the competition and maintaining a competitive advantage. Research methods include focus groups, in-depth interviews, customer surveys, and the analysis of secondary data sourced from company records, websites, and (printed) communication, and also from government publications, newspapers, magazines, and journals.

These are 10 common data attributes of market research data

  • Customer profiles (demographic and firmographic)
  • Customer attitude (rankings, ratings, preferences, satisfaction levels)
  • Customer feedback (experience, gaps)
  • Industry data (new products, trends of the market, projections)
  • Advertising effects (persuasiveness, message)
  • Ethnographic (habits, triggers, context)
  • Pricing (competitors prices, consumer spending)
  • Brand awareness (recall, recognition, identity, trust)
  • Company and competitor information (annual reports, directories, rankings)
  • Regional specificities (reach, context, demographics)

Top five use cases

  • Monitor the competition and industry trends
  • Develop optimal strategies for promotion and product placement
  • Test interest in new products, services, or businesses
  • Discover and develop new markets through industry analytics
  • Improve aspects of business to meet the preferences, purchasing habits, and income level of clients

Sources and data collection

This data can be sourced from:
  • The web and social media (session and first-party cookies, search trends, social media sentiment)
  • Industry and market data (polls, charts, and records)
  • Newspapers, magazines, journals (new products, market trends, and projections)
  • Company and competitor information (annual reports, directories, rankings)
  • Government publications (industries’ financial performances, economic analysis)

A firm has to decide whether the market research data needs to be acquired through primary or secondary research. When the topic has been adequately researched, secondary market research data can be utilized. If the data doesn’t exist, the firm has to invest in focus groups, in-depth interviews, customer surveys, polls or any of the other research methods, depending on whether the data needs to provide in-depth answers and insights or needs to be easily quantifiable.

Who are the best Research Data providers?

Finding the right Research Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Research Data providers that you might want to buy Research Data from are TraderMade, Esports Charts, Boston Analytics, Axiom EMI, and Accern.

Where can I buy Research Data?

Data providers and vendors listed on Datarade sell Research Data products and samples. Popular Research Data products and datasets available on our platform are ISS ESG Norm-Based Research Data Solution by ISS ESG, GBSN Research | Real Estate Data & Property Data Worldwide by GBSN Research, and Reality Research real-time foot traffic data US w/ GUI access (REIT data) by Reality Research.

How can I get Research Data?

You can get Research Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Research Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Research Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Research Data?

Research Data is similar to Telecom Data, AI & ML Training Data, Automotive Data, Cyber Risk Data, and IoT Data. These data categories are commonly used for Marketing Strategy and Research Data analytics.

What are the most common use cases for Research Data?

The top use cases for Research Data are Marketing Strategy.