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Research Data

Market research data is information collected via customer surveys (primary data) or the analysis of existing market research data (secondary data). It's collected and mostly used by market research agencies, consultancies, and marketers to gain market intelligence.

Top Research Data APIs, Datasets, and Databases

Find the top commercial Research Data sets, feeds and streams.

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Accern Public News & Blogs Data

by Accern
The Public News & Blogs dataset utilizes data harvested from over a billion websites scraped in real-time to derive 60+ metrics per signal extracted. Accern scrapes public news/blog websites that p...
Pricing available upon request
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African Financial and Economic Data

by Exchange Data International
Explore Financial and Economic Intelligence on all 54 African countries. African Financial and Economic Data (AFED) provides definitive financial and economic intelligence on African countries.
Country
Algeria
Angola
Benin
+ 55 others
History20 years of past data available
Use CaseFinancial Intelligence, Economic Analysis + 3 more
Pricing available upon request
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AI Powered Financial Filings Insights & Analytics

by Accern
Accern’s SEC 10K and 10Q dataset extract key information and events related to financial performance, compliance, corporate activities and more from all sections of the filing. These signals are th...
Country
USA
History20 years of past data available
Use CaseFinancial Services, Create Trading Strategies + 2 more
Available Pricing:
Yearly license
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AI Powered Credit Insights & Analytics

by Accern
Accern generates credit signals based on over a billion public news and social media content for companies, sectors and regions. A credit signal is identified for a company if an article contains m...
Country
USA
History17 months of past data available
Use CaseFinancial Services, Early Warning Signals + 3 more
Available Pricing:
Yearly license
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EDGAR SEC Filings

by Accern
Accern’s SEC 10K dataset extracts theme-based signals for all US companies from the past 15 years of SEC 10K filings. These signals are the only commercially available dataset constructed using nat...
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Top Research Data Providers, Vendors, and Companies

Find the top Research Data aggregators, suppliers, and firms.

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Based in Poland

Terry Soot MG is a first party data collection company. We collect data where automation is not possible. Whether it's location data for your maps or traffic near your billboard, we are here to hel...

Based in United States of America

Knoema is a data provider offering Air Quality Index, Research Data, Alternative Data, Land Use Data, Open Data, and Water Data. They are headquartered in United States of America.

Based in Germany

Statista is a data provider offering Hotel Rates & Pricing Data, Online Purchase Data, Electric Vehicle Charging Stations Data, Merger & Acquisition Data, Wind Power Data, Research Data, and Wearab...

Based in United States of America

Accern accelerates AI workflows for enterprises with a no-code development platform. The best data teams from the world's leading organizations, such as Allianz, IBM, and Jefferies, are using Accer...

Based in United States of America

In a world of information overload, Yewno uses artificial intelligence to create knowledge from structured and unstructured data, linking and mapping concepts for levels of never-before insight. Th...

Based in Switzerland

A pioneer and leader in ESG data science, RepRisk is the only ESG research provider to leverage advanced machine learning together with human intelligence

Based in United States of America

Edison Trends measures digital commerce through actual purchase receipts from our proprietary GDPR compliant panel. We capture item level brand details from over 850 merchants, across all devices, ...

Based in Italy

BRAIN is a Research Company that creates proprietary datasets and algorithms for investment strategies, combining experience on financial markets with strong competences in Statistics, Machine Lear...

Based in United States of America

The Armed Conflict Location & Event Data Project (ACLED) is a disaggregated conflict analysis and crisis mapping project. ACLED is the highest quality, most widely used, realtime data and analysis ...

Based in South Africa

African Financial & Economic Data (AFED) provides detailed economic and financial intelligence on all 54 African economies to all interested parties to make good political, financial, strategic and...

The Ultimate Guide to Research Data 2020

Learn everything about Research Data. Understand data sources, popular use cases, and data quality.

Market research data is data on markets or customers that primarily helps to identify target markets and the factors that determine the demand of products and services. Without it, the preferences and tendencies of a particular market segment or population would be obscure at best. By collecting and analyzing client demographics, as well as data on their needs, habits, and interests, a company can assess customer satisfaction, identify market gaps, or forecast sales trends. It is also a great tool for sizing up the competition and maintaining a competitive advantage. Research methods include focus groups, in-depth interviews, customer surveys, and the analysis of secondary data sourced from company records, websites, and (printed) communication, and also from government publications, newspapers, magazines, and journals.

These are 10 common data attributes of market research data

  • Customer profiles (demographic and firmographic)
  • Customer attitude (rankings, ratings, preferences, satisfaction levels)
  • Customer feedback (experience, gaps)
  • Industry data (new products, trends of the market, projections)
  • Advertising effects (persuasiveness, message)
  • Ethnographic (habits, triggers, context)
  • Pricing (competitors prices, consumer spending)
  • Brand awareness (recall, recognition, identity, trust)
  • Company and competitor information (annual reports, directories, rankings)
  • Regional specificities (reach, context, demographics)

Top five use cases

  • Monitor the competition and industry trends
  • Develop optimal strategies for promotion and product placement
  • Test interest in new products, services, or businesses
  • Discover and develop new markets through industry analytics
  • Improve aspects of business to meet the preferences, purchasing habits, and income level of clients

Sources and data collection

This data can be sourced from:
  • The web and social media (session and first-party cookies, search trends, social media sentiment)
  • Industry and market data (polls, charts, and records)
  • Newspapers, magazines, journals (new products, market trends, and projections)
  • Company and competitor information (annual reports, directories, rankings)
  • Government publications (industries’ financial performances, economic analysis)

A firm has to decide whether the market research data needs to be acquired through primary or secondary research. When the topic has been adequately researched, secondary market research data can be utilized. If the data doesn’t exist, the firm has to invest in focus groups, in-depth interviews, customer surveys, polls or any of the other research methods, depending on whether the data needs to provide in-depth answers and insights or needs to be easily quantifiable.

Categories Related to Research Data

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Popular Research Data Use Cases

Find out the most common applications of Research Data.

Marketing Strategy