Research Data

Market research data is information collected via customer surveys (primary data) or the analysis of existing market research data (secondary data). It's collected and mostly used by market research agencies, consultancies, and marketers to gain market intelligence. Learn more →
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News & Research
240 countries covered
Whether you are looking for broad financial news on markets and economies or granular news on company earnings, FactSet news and research offers real-time ne...
50 updates per day
249 countries covered
Our Forex analysis API provides content for over 40+ currencies. This includes Fibonacci Patterns, Forex Analysis, High/Low Alerts & Candlestick Patterns. Ge...
African Financial and Economic Data
by Exchange Data International
Exchange Data International
58 countries covered
20 years of historical data
Explore Financial and Economic Intelligence on all 54 African countries. African Financial and Economic Data (AFED) provides definitive financial and econ...
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Exchange Data International
Based in United Kingdom
Exchange Data International
With EDI you get high quality, affordable financial data customized to precisely fit your operational requirements.
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Based in United Kingdom
TraderMade is a market-leading vendor of FX research, data and charting applications within the financial markets.
with 99.9% uptime
Institutional clients
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Based in USA
FactSet delivers superior content, analytics, and flexible technology to help more than 133,000 users see and seize opportunity sooner. We give investment pr...
client companies
client retention
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The Ultimate Guide to Research Data 2021

Learn about research data analytics, sources, and collection.

Market research data is data on markets or customers that primarily helps to identify target markets and the factors that determine the demand of products and services. Without it, the preferences and tendencies of a particular market segment or population would be obscure at best. By collecting and analyzing client demographics, as well as data on their needs, habits, and interests, a company can assess customer satisfaction, identify market gaps, or forecast sales trends. It is also a great tool for sizing up the competition and maintaining a competitive advantage. Research methods include focus groups, in-depth interviews, customer surveys, and the analysis of secondary data sourced from company records, websites, and (printed) communication, and also from government publications, newspapers, magazines, and journals.

These are 10 common data attributes of market research data

  • Customer profiles (demographic and firmographic)
  • Customer attitude (rankings, ratings, preferences, satisfaction levels)
  • Customer feedback (experience, gaps)
  • Industry data (new products, trends of the market, projections)
  • Advertising effects (persuasiveness, message)
  • Ethnographic (habits, triggers, context)
  • Pricing (competitors prices, consumer spending)
  • Brand awareness (recall, recognition, identity, trust)
  • Company and competitor information (annual reports, directories, rankings)
  • Regional specificities (reach, context, demographics)

Top five use cases

  • Monitor the competition and industry trends
  • Develop optimal strategies for promotion and product placement
  • Test interest in new products, services, or businesses
  • Discover and develop new markets through industry analytics
  • Improve aspects of business to meet the preferences, purchasing habits, and income level of clients

Sources and data collection

This data can be sourced from:
  • The web and social media (session and first-party cookies, search trends, social media sentiment)
  • Industry and market data (polls, charts, and records)
  • Newspapers, magazines, journals (new products, market trends, and projections)
  • Company and competitor information (annual reports, directories, rankings)
  • Government publications (industries’ financial performances, economic analysis)

A firm has to decide whether the market research data needs to be acquired through primary or secondary research. When the topic has been adequately researched, secondary market research data can be utilized. If the data doesn’t exist, the firm has to invest in focus groups, in-depth interviews, customer surveys, polls or any of the other research methods, depending on whether the data needs to provide in-depth answers and insights or needs to be easily quantifiable.

Who are the best Research Data providers?

Finding the right Research Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Research Data providers that you might want to buy Research Data from are Exchange Data International, TraderMade, FACTSET, Accern, and Esports Charts.

Where can I buy Research Data?

Data providers and vendors listed on Datarade sell Research Data products and samples. Popular Research Data products and datasets available on our platform are News & Research by FACTSET, TraderMade FX Research & Live Analysis by TraderMade, and African Financial and Economic Data by Exchange Data International.

How can I get Research Data?

You can get Research Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Research Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Research Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Research Data?

Research Data is similar to Telecom Data, AI & ML Training Data, Automotive Data, Open Data, and Cyber Risk Data. These data categories are commonly used for Marketing Strategy and Research Data analytics.

What are the most common use cases for Research Data?

The top use cases for Research Data are Marketing Strategy.