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TV Viewership Data

TV viewership data refers to information about viewership patterns and TV ratings on an individual or household level. It's mostly used by marketers e.g. in audience segmentation and re-targeting. Datarade helps you find the right TV consumption data providers and datasets.

Top TV Viewership Data APIs, Datasets, and Databases

Find the top commercial TV Viewership Data sets, feeds and streams.

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Throtle Connected TV (CTV)

by Throtle
Increase the accuracy and impact of your CTV campaigns with Throtle Connected TV.
Volume200 Million Individual Digital IDs
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
History90 days of past data available
Use CaseTargeted Advertising, Data Enrichment + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
View more

Top TV Viewership Data Providers, Vendors, and Companies

Find the top TV Viewership Data aggregators, suppliers, and firms.

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Based in United States of America

TiVo is a data provider offering Targeting Data, TV Viewership Data, and OTT (Over-the-Top) Data. They are headquartered in United States of America.

Based in United States of America

Alphonso is a data provider offering TV Viewership Data. They are headquartered in United States of America.

Based in United States of America

Tru Optik is a data provider offering OTT (Over-the-Top) Data and TV Viewership Data. They are headquartered in United States of America.

Based in United States of America

Samba TV is a data provider offering OTT (Over-the-Top) Data, TV Viewership Data, Interest Data, and Consumer Behavior Data. They are headquartered in United States of America.

Based in Korea (Republic of)

Samsung is a data provider offering TV Viewership Data, Interest Data, and Product Ownership Data. They are headquartered in Korea (Republic of).
TVEyes is a data provider offering TV Viewership Data. TVEyes offers datasets in countries such as Australia and Austria.

Based in United States of America

iSpot.tv is a data provider offering TV Viewership Data and Demographic Data. They are headquartered in United States of America.

Based in United States of America

Parrot Analytics is a data provider offering TV Viewership Data. They are headquartered in United States of America.

Based in United States of America

Data & Products That Power The Future Of TV Measurement

The Ultimate Guide to TV Viewership Data 2020

Learn everything about TV Viewership Data. Understand data sources, popular use cases, and data quality.

What is TV Viewership Data?

TV Viewership data tells you all about TV viewers on a individual/household level, or wider level. It can tell you how many people watched a certain programme, when the peak watching times are, or viewer patterns. It is often used by broadcasters and advertisers to determine not only how many people are watching, but also who these viewers are.

How is TV Viewership Data collected?

Originally, TV viewership data was collected by diary entries. However, this was often prone to mistakes and subjectivity.
Nowadays, there are much more accurate ways of measuring TV viewership. Nielsen ratings are used to determine audience size and composition in the USA. This records how many people tuned into specific programs at specific times.
New software has also been developed to record TV viewership data. The digital video recorder (DVR) was one such invention. This tracks the frequency your TV is tuned to to determine which channel you are watching.
The final main method is GTAM (Global Television Audience Metering) which is aimed at dealing with the new challenges that arise with development of different TV watching technologies, like streaming services such as Netflix, or on-demand and catch-up TV.

What are the attributes of TV Viewership Data?

TV viewership data can provide all kinds of insights into TV viewership.
Datasets may include national or international coverage providing household information, such as address, or demographics about viewers, such as age or ethnicity. It can tell you how many household members there are, their ages and their TV preferences.
You might also get web information, as more and more poeple switch to online viewing. From this, you can get important information such as email and IP adresses for both household and individual matching.
It can also tell you about ‘Commercial Ratings’. This calculates the average viewership for commercial time only.

What is TV Viewership Data used for?

TV viewership data is primarily used by marketers. Both TV viewership and Commercial Ratings can be used to sell advertising space to companies and to adjust the rates based on how popular the show is.
The development of TV viewership information means marketers now have access to viewers’ interests, preferences and purchase habits as well as basic information such as location, age and gender. Marketers use this information to target different viewers and tailor their advertisements to be more profitable and increase ROI.

How can a user asssess the quality of TV Viewership Data?

The best TV viewership datasets will contain up-to-date information about viewers’ preferences, habits and basic details to ensure you can continue to market to them effectively. Historical data is also important as you can see how trends and preference patterns have changed over time, although they are less essential as your marketing campaign is likely to be focussed on the here and now. Before buying, always make sure to read the data provider’s reviews and ask for a data sample before you purchase to ensure the data matches your company’s needs.

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