Deterministic Consumer Demographics | 1st Party | 3B+ events verified, US consumers | Age, gender, location, education, income, ethnicity, more product image in hero

Deterministic Consumer Demographics | 1st Party | 3B+ events verified, US consumers | Age, gender, location, education, income, ethnicity, more

MFour
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panelistid
dma
state
region
birthday
eductation
ethn
gender
income
pets
pettype
employ
haskids
platform
industry
leaseorpurchase
militarystatus
occupants
relationshipstatus
rentown
smallbusowner
spanishtv
under18
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Volume
3B
records
Avail. Formats
.csv and .parquet
File
Coverage
1
Country
History
4
years

Data Dictionary

[Sample] M Four Omni Traffic Data Schema Demographics
Attribute Type Example Mapping
panelistid
String 2033037
dma
String 803
state
String CA
region
String West, South, Midwest, NorthEast
birthday
String 01/01/2000
eductation
String Some High School or Less,Finished High School,Some Colleg...
ethn
String African American/Black,Hispanic/Latino,Asian,Middle Easte...
gender
String ****/******
income
String Less than $25,000,$25,000 to $34,999,$35,000 to $49,999,$...
pets
String None,One to two,Three to Five,Five to ten,More than ten
pettype
String Fish,Small animals (gerbil, hamster),Reptiles (iguana, sn...
employ
String Part-time
haskids
String Yes, and at least one lives in my hom,Yes, but they do no...
platform
String Apple
industry
String Education
leaseorpurchase
String Leased
militarystatus
String No, I've never served in the military
occupants
String 5
relationshipstatus
String In a relationship
rentown
String Rent
smallbusowner
String yes/no
spanishtv
String yes/no
under18
String yes/no

Description

This dataset encompasses deterministic consumer demographics, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Included are age, gender, ethnicity, location, employment, education, income, pet ownership, having kids/children, relationship, military status and more.
This dataset encompasses deterministic consumer demographics, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Included are age, gender, ethnicity, location, employment, education, income, pet ownership, having kids/children, relationship status, military status, number of people in household, car ownership vs lease, small business owner, spanish TV viewership as a proxy for acculturation, and having kids under 18 in the home.

Country Coverage

North America (1)
United States of America

History

4 years of historical data

Volume

3 billion records

Pricing

5% discount if you buy via Datarade
MFour has not published pricing information for this product yet. You can request detailed pricing information below.

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
Frequency
daily
Format
.csv
.parquet

Use Cases

Categories

Related Products

Frequently asked questions

What is Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more?

This dataset encompasses deterministic consumer demographics, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Included are age, gender, ethnicity, location, employment, education, income, pet ownership, having kids/children, relationship, military status and more.

What is Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more used for?

This product has 1 key use case. MFour recommends using the data for Demographic Segmentation. Global businesses and organizations buy Demographic Data from MFour to fuel their analytics and enrichment.

Who can use Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Demographic Data. Get in touch with MFour to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more go?

This product has 4 years of historical coverage. It can be delivered on a daily basis.

Which countries does Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more cover?

This product includes data covering 1 country like USA. MFour is headquartered in United States of America.

How much does Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more cost?

Pricing information for Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more is available by getting in contact with MFour. Connect with MFour to get a quote and arrange custom pricing models based on your data requirements.

How can I get Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more?

Businesses can buy Demographic Data from MFour and get the data via S3 Bucket. Depending on your data requirements and subscription budget, MFour can deliver this product in .csv and .parquet format.

What is the data quality of Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more?

You can compare and assess the data quality of MFour using Datarade’s data marketplace.

What are similar products to Deterministic Consumer Demographics 1st Party 3B+ events verified, US consumers Age, gender, location, education, income, ethnicity, more?

This product has 3 related products. These alternatives include Demographic Data Append (Age, Gender, Marital Status, etc) Append API, USA, CCPA Compliant, Global Demographic data Census Data for Marketing & Retail Analytics Consumer Demographic Data, and Canadian Demographic Data Geodemographic Data: Gender, Age, Education, Income, etc.. You can compare the best Demographic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

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