Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR product image in hero

Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR

OAN
5.0(1)Badge iconVerified Data Provider
#
1000014476970994938
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Volume
5B
Unique Xanrd IDs Globally / Month
Avail. Format
.csv
File
Coverage
231
Countries

Data Dictionary

[Sample] OAN-Gaming-Appnexus-Sample.csv
Attribute Type Example Mapping
1000014476970994938
Integer 1000044092214078056
G1306,G1108,G1008,G1007,G1006,G1104,G1103,G2002,G1000,G1032,G2054,G2053,G2063,G2052,G2051
String G3003,G1109,G1105,G1101

Description

OAN provides gaming audience data. We specialize in depth categories of gaming industry and deliver unique categories in out taxonomy such as: • demography • interest • hardware • spenders • genres and titles • e-sports fans & players Public IDs (Xandr’s, TTDs) CTVs, HEMs, Cookieless (ID5), MAID
The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers. Our data base include millions gamers profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team We are ready for a cookieless era. We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

Country Coverage

Africa (51)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Tanzania, United Republic of
Togo
Tunisia
Uganda
Zambia
Zimbabwe
Asia (49)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
Cyprus
Georgia
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Volume

500 Segments of players from all over the world
5 billion Unique Xanrd IDs Globally / Month
1 billion Unique Mobile IDs Globally / Month
887 IAB-compliant segments

Pricing

Free sample available
10% discount if you buy via Datarade
Revenue share is available at 20%
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based
$0.50$0.45 / CPM

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
SFTP
Frequency
daily
weekly
monthly
quarterly
yearly
Format
.csv

Use Cases

Advertising Programmatic Advertising Data Enrichment
Targeted Advertising
Digital Advertising

Categories

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Frequently asked questions

What is Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR?

OAN provides gaming audience data. We specialize in depth categories of gaming industry and deliver unique categories in out taxonomy such as: • demography • interest • hardware • spenders • genres and titles • e-sports fans & players Public IDs (Xandr’s, TTDs) CTVs, HEMs, Cookieless (ID5), MAID

What is Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR used for?

This product has 5 key use cases. OAN recommends using the data for Advertising, Programmatic Advertising, Data Enrichment, Targeted Advertising, and Digital Advertising. Global businesses and organizations buy Audience Data from OAN to fuel their analytics and enrichment.

Who can use Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with OAN to see what their data can do for your business and find out which integrations they provide.

Which countries does Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR cover?

This product includes data covering 231 countries like USA, Japan, Germany, India, and United Kingdom. OAN is headquartered in Poland.

How much does Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR cost?

Pricing for Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR starts at USD0.50 per CPM. OAN offers a 10% discount when you buy data from them through Datarade. Connect with OAN to get a quote and arrange custom pricing models based on your data requirements.

How can I get Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR?

Businesses can buy Audience Data from OAN and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, OAN can deliver this product in .csv format.

What is the data quality of Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR?

You can compare and assess the data quality of OAN using Datarade’s data marketplace. OAN has received 1 review from clients.

What are similar products to Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR?

This product has 3 related products. These alternatives include Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / TTD IDs, Redmob: Audience Targeting I Global I 1.5B Users & Real-Time, and Factori Audience Data 1.2B unique mobile users in APAC, EU, North America and MENA. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$0.50$0.45 / CPM
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based
$0.50$0.45 / CPM

OAN

Reach gamers and audiences across the world

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100% Response rate

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