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Eugenio Caterino
Editor & Data Industry Expert

When sourcing for B2B intent data providers, consider factors like data accuracy, coverage, integration capabilities, real-time updates, customization options, pricing, and customer support.

Top 20 B2B Intent Data Providers

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Best B2B Intent Data Providers

# B2B Intent Data Provider Topic Coverage Granularity Data Refresh Rate Data Sources Customization Options Integrations
1 Solution Publishing 21,000+ B2B topics Contact Level Daily Email engagement, web behavior Yes, custom topics available CRM, Marketing Automation
2 Forager.ai 7,000+ B2B topics Contact Level, Account Level Bi-weekly LinkedIn data, AI-driven signals Yes, custom API integration Salesforce, Marketo, HubSpot
3 BIGDBM IAB classification codes Individual and Account Level Daily Website domains, email activity Available on request CRM systems, S3 Bucket, SFTP
4 BizWatch Network 160 B2B segments Contact Level Weekly Online engagement, purchase activity Yes LiveRamp, Lotame, Oracle
5 Stirista 1,700+ Purchase Intent Behaviors Contact Level Real-Time Online and offline sources, email activity Yes Salesforce, Oracle Data Cloud
6 Xverum 100+ Data Points per Profile Contact Level, Account Level Monthly Web scraping, public sources Yes Custom APIs, S3 Bucket
7 True Influence 7,000+ B2B topics Contact Level Bi-weekly AI, machine learning, NLP Yes, custom topics and signals HubSpot, Snowflake, Marketo

1. Solution Publishing

Solution Publishing provides 120 million US business contacts with 100% publisher-validated data, offering comprehensive B2B intent data products. Their data includes 320 million consumer profiles and 1 million business contacts generated weekly, leveraging email newsletter interactions to produce genuine content engagement intent signals. Their offerings are designed for multi-channel marketing, including email, postal, phone, and SMS.

2. Forager.ai

Forager.ai delivers a globally comprehensive B2B intent data set, optimized by advanced AI and refreshed bi-monthly to maintain accuracy. With 61 million records spanning 249 countries, this dataset is ideal for sales platforms, ABM strategies, and marketing automation. Forager.ai’s data is updated hourly, providing businesses with the latest insights.

3. BIGDBM

BIGDBM specializes in US-based intent data, focusing on linking consumer and B2B emails to online behavior, categorized by IAB codes. With 20 billion records, their intent data provides a detailed view of individuals’ online behavior and purchasing intent, updated daily to ensure freshness.

4. BizWatch Network & ConsumerWatch Network

BizWatch Network & ConsumerWatch Network offer robust 1st party B2B intent data derived from extensive online engagement. Their B2B data covers 10 million contact records with 160 intent segments. This data is particularly useful for businesses targeting specific professional demographics in the USA.

5. Stirista

Stirista provides a dynamic, real-time B2B database encompassing 141 million US and international business locations. Their data includes firmographic details, B2B contact and email data, and intent signals, helping marketers pinpoint in-market buyers effectively. Stirista’s offerings are continually updated to ensure accuracy.

6. Xverum

Xverum offers a global B2B intent data solution, boasting 700 million profiles with high data completion rates. Their AI-driven data is refreshed frequently, covering 249 countries to support a wide range of marketing and sales applications. Xverum’s intent data provides businesses with detailed insights into global demographics.

7. True Influence

True Influence specializes in contact-level B2B intent data, using AI and machine learning to identify precise topical interests across over 7,000 B2B topics. Their data covers both the USA and Canada, providing marketers with validated contact information and historical data to enhance advertising and ABM strategies.

Frequently Asked Questions

What is a B2B Intent Data Provider?

A B2B intent data provider offers insights into potential customers’ behavior, indicating their interest in specific products or services.

How do B2B Intent Data Providers collect their data?

B2B intent data providers collect data from various sources, including active publication sites, direct research by contact discovery teams, and tracking interactions on websites and newsletters.

What types of data do B2B Intent Data Providers offer?

B2B intent data providers offer a variety of data types, including verified emails, direct phone numbers, LinkedIn profiles, and real-time purchase intent data.

How do B2B Intent Data Providers ensure data quality?

Data quality is ensured through multi-layered verification processes, including real-time updates, replacement of invalid leads, and adherence to high data accuracy standards. Providers often use advanced AI-driven processes to maintain data reliability.

How accurate is the data from B2B Intent Data Providers?

The accuracy of data from B2B intent data providers is typically very high, with some providers reporting up to 99% email delivery rates and 100% accuracy for LinkedIn profiles and decision-maker contacts. Regular updates and verification processes contribute to this high level of accuracy.

How often do B2B Intent Data Providers update their data?

Data is updated at varying frequencies, including hourly, daily, weekly, monthly, quarterly, yearly, real-time, and on-demand. The frequent updates ensure that the data remains current and actionable for users.

How do B2B Intent Data Providers ensure data privacy and security?

Data privacy and security are maintained through adherence to strict industry standards and regulations. Providers implement secure data handling processes.

How much does B2B Intent Data cost from different providers?

The cost of B2B intent data varies widely based on the provider and the specificity of the data. Pricing models can include one-off purchases, monthly or yearly licenses, and usage-based pricing, with discounts often available for large purchases or long-term commitments.

Can B2B Intent Data Providers customize data according to specific needs?

Yes, most B2B intent data providers offer customization options to tailor the data to specific business needs. This can include targeting particular industries, geographic regions, or decision-maker roles.

How do I choose the right B2B Intent Data Provider?

Choosing the right provider involves evaluating the data quality, accuracy, update frequency, customization options, delivery methods, and pricing. It’s important to assess how well the provider’s offerings align with your business needs and objectives.

How many B2B Intent Data Providers are there?

There are numerous B2B intent data providers globally, each offering different types of data, coverage, and services. If you’re not sure where to get started, we have a list of 158 B2B Intent data providers on our platform.