True Influence

No reviews yetVerified Data Provider

Optimized for quick response

Get Intro

Competitive Advantages

B2B
Intent Data Feed
Verified
Intent Level Contacts
Quality
100% Guaranteed
Compliance
CCPA & Privacy Shield

Trusted by

True Influence Data Products: APIs & Datasets

True Influence - Proprietary B2B Intent Data Feed (USA)

True Influence utilizes a proprietary advanced Relevance Engine™ to deliver precise topical interest and intent activity across more than 7,000 B2B topics relevant to your selected accounts and per...
Volume7K B2B topics
Quality100% Electronic Email Validation
Country
USA
History3 months of historical data
Use CaseAccount-Based Marketing (ABM), B2B Marketing + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

True Influence Marketing Cloud

Multi-channel, ABM demand gen in real time. It integrates our award-winning intent data, display media, content syndication, and tele into a comprehensive demand gen suite. It is all the market int...
Volume13B Intent Signals Ingested, 500M Intent Signals Processed
Country
USA
History1 years of historical data
Use CaseAccount-Based Marketing (ABM), B2B Marketing + 3 more
Available Pricing:
Yearly license
Get Sample View Product

About True Influence

True Influence in a Nutshell

Founded in 2008, True Influence pioneered the Intent Monitoring category and has continually advanced its technologies to bring unique innovations to the marketplace. By identifying the exact individual expressing intent, True Influence now provides intent contact records empowering marketers with access to individuals beyond the domain. And, with the latest addition of Buying Groups, True Influence data enables the creation of intent driven audiences comprised of individuals with critical roles in the buying process.

Headquarter
United States of America

Data Offering

True Influence is unique in providing contact level intent data.
Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics.

Intent data and our B2B database combine to provide verified contact and account information.

The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.

Pricing

True Influence has not published pricing information for their data services. This is common practice for data vendors and providers. Contact True Influence to obtain current pricing.

  • One-off purchase
  • Monthly license
  • Yearly license
  • Usage-based

Use Cases

Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits.

Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category.

Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention.

ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts.

Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent.

Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies.

Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement.

Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities.

Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM.

Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.

Geo Coverage

North America (1)
United States of America

Certifications & Associations

Logo of Interactive Advertising Bureau (IAB) certification
Logo of Privacy Shield Framework certification

Data Sources & Collection

We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.

Key Differentiators

Our proprietary intent data feed is more expansive than what is available from most data co-ops or single source providers. We monitor intent behavior by both executive and managerial customer personas, providing a comprehensive data set to support for your specific use cases.

Our identity resolution is based upon a triangulation of dozens of variables to identify accounts, locations, and specific individuals who are expressing intent.

AI, machine learning, and natural language processing of consumed content identifies precise topical interest and maps intent activity to our taxonomy of more than 7,000 B2B topics. We can easily add new topics based on specific requirements

Data Privacy

True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.

Integrations

Logo of HubSpot integration
Logo of Marketo integration
Logo of Oracle Eloqua integration
Logo of Snowflake Data Marketplace integration

Alternative Providers

View more alternatives

True Influence Reviews

Your Review

There are not enough reviews and ratings for True Influence at the moment. Have you worked with True Influence? You can help other data professionals better understand True Influence’s data products and services by leaving a review now.

Data Quality
Data Volume
Value for Money
Customer Service
Minimum 200 characters

Frequently asked questions about True Influence

What does True Influence do?

Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and build sales pipeline.

How much does True Influence cost?

True Influence has not published pricing information for their data services. This is common practice for data vendors and providers. Contact True Influence to obtain current pricing.

What kind of data does True Influence have?

B2B Buyer Intent Data, B2B Contact Data, B2B Identity Graph Data, B2B Intent Data, and 2 others

What data does True Influence offer?

True Influence is unique in providing contact level intent data. Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics. Intent data and our B2B database combine to provide verified contact and account information. The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.

How does True Influence collect data?

We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.

What’s True Influence’s data privacy policy?

True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.

What are the best use cases for True Influence’s data?

Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits. Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category. Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention. ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts. Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent. Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies. Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement. Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities. Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM. Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.

What platforms is True Influence integrated with?

HubSpot, Marketo, Oracle Eloqua, Snowflake Data Marketplace, and Salesforce CRM

What are you looking for?

Mike
from True Influence is ready to assist you
3h Avg. response time
100% Response rate