True Influence
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About True Influence
True Influence in a Nutshell
Founded in 2008, True Influence pioneered the Intent Monitoring category and has continually advanced its technologies to bring unique innovations to the marketplace. By identifying the exact individual expressing intent, True Influence now provides intent contact records empowering marketers with access to individuals beyond the domain. And, with the latest addition of Buying Groups, True Influence data enables the creation of intent driven audiences comprised of individuals with critical roles in the buying process.
Country Coverage
Data Offering
True Influence is unique in providing contact level intent data.
Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics.
Intent data and our B2B database combine to provide verified contact and account information.
The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.
Featured in
Use Cases
Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits.
Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category.
Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention.
ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts.
Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent.
Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies.
Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement.
Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities.
Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM.
Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.
Certifications & Associations
Data Sources & Collection
We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.
Key Differentiators
Our proprietary intent data feed is more expansive than what is available from most data co-ops or single source providers. We monitor intent behavior by both executive and managerial customer personas, providing a comprehensive data set to support for your specific use cases.
Our identity resolution is based upon a triangulation of dozens of variables to identify accounts, locations, and specific individuals who are expressing intent.
AI, machine learning, and natural language processing of consumed content identifies precise topical interest and maps intent activity to our taxonomy of more than 7,000 B2B topics. We can easily add new topics based on specific requirements
Data Privacy
True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.
Integrations
Frequently asked questions about True Influence
What does True Influence do?
Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and build sales pipeline.
How much does True Influence cost?
The supported pricing models for True Influence’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. True Influence offers free samples for individual data requirements. Get talking to a member of the True Influence team to receive custom pricing options, information about data subscription fees, and quotes for True Influence’s data offering tailored to your use case.
What kind of data does True Influence have?
B2B Leads Data, Firmographic Data, B2B Intent Data, Financial Data, and 5 others
What data does True Influence offer?
True Influence is unique in providing contact level intent data. Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics. Intent data and our B2B database combine to provide verified contact and account information. The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.
How does True Influence collect data?
We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.
What’s True Influence’s data privacy policy?
True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.
What are the best use cases for True Influence’s data?
Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits. Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category. Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention. ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts. Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent. Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies. Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement. Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities. Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM. Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.
What platforms is True Influence integrated with?
HubSpot, Marketo, Oracle Eloqua, Snowflake Data Marketplace, and Salesforce CRM