True Influence

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B2B
Intent Data Feed
Verified
Intent Level Contacts
Quality
100% Guaranteed
Compliance
CCPA & Privacy Shield
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True Influence Data Products: APIs & Datasets

Explore True Influence’s datasets, databases, and data feeds.
Multi-channel, ABM demand gen in real time. It integrates our award-winning intent data, display media, content syndication, and tele int...
True Influence Marketing Cloud | B2B Intent & Contact Data USA (7M Contacts with Intent, 30M Companies) 13B Intent Signals Ingested icon
13B Intent Signals Ingested
True Influence Marketing Cloud | B2B Intent & Contact Data USA (7M Contacts with Intent, 30M Companies) USA covered icon
USA covered
True Influence Marketing Cloud | B2B Intent & Contact Data USA (7M Contacts with Intent, 30M Companies) 1 years of historical data icon
1 years of historical data
True Influence utilizes a proprietary advanced Relevance Engine™ to deliver precise topical interest and intent activity across more than...
True Influence - Proprietary B2B Intent Data Feed (USA) 7K B2B topics icon
7K B2B topics
True Influence - Proprietary B2B Intent Data Feed (USA) 100% Electronic Email Validation icon
100% Electronic Email Validation
True Influence - Proprietary B2B Intent Data Feed (USA) USA covered icon
USA covered
True Influence - Proprietary B2B Intent Data Feed (USA) 3 months of historical data icon
3 months of historical data
Identify in-market contacts aligned with your ABM targets. Augment ABM lists with roles, functions, contacts, email and phone. Surround a...
B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 7K B2B topics icon
7K B2B topics
B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 100% Electronic Email Validation icon
100% Electronic Email Validation
B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 2 countries covered icon
2 countries covered
B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 3 months of historical data icon
3 months of historical data
Data-driven marketers know the importance of intent for ad targeting. Premium intent data holds important clues that lead to precise targ...
True Influence Intent Data USA & Canada for Advertising - 7000 intent topics matched to contact intent scores 7K B2B Topics icon
7K B2B Topics
True Influence Intent Data USA & Canada for Advertising - 7000 intent topics matched to contact intent scores 100% Electronic Email Validation icon
100% Electronic Email Validation
True Influence Intent Data USA & Canada for Advertising - 7000 intent topics matched to contact intent scores 2 countries covered icon
2 countries covered
True Influence Intent Data USA & Canada for Advertising - 7000 intent topics matched to contact intent scores 3 months of historical data icon
3 months of historical data
Audience segmentation – categorizing prospects based on similar characteristics – is a popular use case for intent-driven targeting in B2B.
True Influence B2B Leads Data + Intent US & Canada for Audience Segmentation 7K B2B topics icon
7K B2B topics
True Influence B2B Leads Data + Intent US & Canada for Audience Segmentation 100% Electronic Email Validation icon
100% Electronic Email Validation
True Influence B2B Leads Data + Intent US & Canada for Audience Segmentation 2 countries covered icon
2 countries covered
True Influence B2B Leads Data + Intent US & Canada for Audience Segmentation 3 months of historical data icon
3 months of historical data
An in-depth view into technology purchase intent signals emanating from companies in the financial services industry. Using the most high...
True Influence FinTech Buyer Intent Data US & Canada 7K B2B topics icon
7K B2B topics
True Influence FinTech Buyer Intent Data US & Canada 100% Electronic Email Validation icon
100% Electronic Email Validation
True Influence FinTech Buyer Intent Data US & Canada 2 countries covered icon
2 countries covered
True Influence FinTech Buyer Intent Data US & Canada 3 months of historical data icon
3 months of historical data

True Influence Pricing & Cost

Learn about True Influence’s prices, subscription cost, and API pricing.

True Influence has not published pricing information for their data services. This is common practice for data vendors and providers. Contact True Influence to obtain current pricing.

The supported pricing models for True Influence’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. True Influence offers free samples for individual data requirements. Get talking to a member of the True Influence team to receive custom pricing options, information about data subscription fees, and quotes for True Influence’s data offering tailored to your use case.

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About True Influence

Learn more about True Influence’s data sources, use cases, and integrations.

True Influence in a Nutshell

Founded in 2008, True Influence pioneered the Intent Monitoring category and has continually advanced its technologies to bring unique innovations to the marketplace. By identifying the exact individual expressing intent, True Influence now provides intent contact records empowering marketers with access to individuals beyond the domain. And, with the latest addition of Buying Groups, True Influence data enables the creation of intent driven audiences comprised of individuals with critical roles in the buying process.

Headquarter
USA

Geo Coverage

North America (2)
Canada
United States of America

Data Offering

True Influence is unique in providing contact level intent data.
Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics.

Intent data and our B2B database combine to provide verified contact and account information.

The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.

Show 3 more

Use Cases

Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits.

Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category.

Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention.

ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts.

Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent.

Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies.

Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement.

Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities.

Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM.

Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.

Show 7 more

Certifications & Associations

Logo of IAB - Interactive Advertising Bureau certification
Logo of Privacy Shield Framework certification

Data Sources & Collection

We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.

Key Differentiators

Our proprietary intent data feed is more expansive than what is available from most data co-ops or single source providers. We monitor intent behavior by both executive and managerial customer personas, providing a comprehensive data set to support for your specific use cases.

Our identity resolution is based upon a triangulation of dozens of variables to identify accounts, locations, and specific individuals who are expressing intent.

AI, machine learning, and natural language processing of consumed content identifies precise topical interest and maps intent activity to our taxonomy of more than 7,000 B2B topics. We can easily add new topics based on specific requirements

Data Privacy

True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.

Integrations

Logo of HubSpot integration
Logo of Marketo integration
Logo of Oracle Eloqua integration
Logo of Snowflake Data Marketplace integration

What are you looking for?

Frequently asked questions about True Influence

What does True Influence do?

Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and build sales pipeline.

How much does True Influence cost?

The supported pricing models for True Influence’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. True Influence offers free samples for individual data requirements. Get talking to a member of the True Influence team to receive custom pricing options, information about data subscription fees, and quotes for True Influence’s data offering tailored to your use case.

What kind of data does True Influence have?

B2B Leads Data, Firmographic Data, B2B Intent Data, B2B Contact Data, and 7 others

What data does True Influence offer?

True Influence is unique in providing contact level intent data. Using our AI, machine learning, and natural language processing , we identify intent activity across a taxonomy of more than 7,000 B2B topics. Intent data and our B2B database combine to provide verified contact and account information. The data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, California Privacy Policy and Do not Sell my Data policies.

How does True Influence collect data?

We use AI, machine learning, NLP, and regression analysis to analyze search behaviors and viewed content to reveal intent. We triangulate multiple data points (device IDs, lat/long, etc. ) to identify persons at the contact level. Data is compared to behavioral levels for baseline scoring. Topical intent is obtained by mapping to more than 7,000 B2B topics. Data includes domain, location (headquarters, branch), firmographics, full contact record and installed technology for that location.

What’s True Influence’s data privacy policy?

True Influence data is collected, managed, and maintained according to applicable regulatory and compliance standards including GDPR, CCPA nd Do not Sell my Data policies.

What are the best use cases for True Influence’s data?

Identify Active Market/Segmentation - Discover companies in market for your solution and identify which markets and segments are best fits. Sales Prospecting - Improve sales prospecting by delivering sales with a list of companies and contacts actively researching your product category. Sales Prioritization - Alert sales which accounts in their territories / prospect lists are currently in market and require immediate attention. ABM Support – Overlay account level intent to drive ABM strategy and or drive specific messaging and offers to ABM accounts. Programmatic/Campaign Audience Selection - Improve display advertising and marketing campaign performance by focusing spend based on account intent. Invest in accounts showing intent, deprioritize accounts that are not or shift media spend and associated strategy based on topical intent. Marketing Program Optimization - Use regional intent insights to inform events, direct mail, or other offline strategies. Engagement Optimization - Use topical intent to optimize nurture streams to increase engagement. Buying Group / Demand Unit Identification & Selection - Auto identify buying group / demand units with target accounts. Uncover database gaps to drive focused lead acquisition activities. Content Strategy Optimization - Discover differences in topical interest by account, segment, or location to drive content strategy and improved SEO /SEM. Competitive & Sales Intelligence - Alert sales when accounts exhibit interest in competitors and guide sales outreach strategies accordingly.

What platforms is True Influence integrated with?

HubSpot, Marketo, Oracle Eloqua, Snowflake Data Marketplace, and Salesforce CRM