OAN Global Gaming Audience Data | Gamer Behavioral data for Programmatic Campaigns | 500 Player Segments & 1B+ Unique TTD IDs per Month product image in hero

OAN Global Gaming Audience Data | Gamer Behavioral data for Programmatic Campaigns | 500 Player Segments & 1B+ Unique TTD IDs per Month

OAN
5.0(1)Badge iconVerified Data Provider
#
00052dec-008b-4394-8c66-3db5b2545e48
M1116,G1449,G1108,G1009,G1008,G1007,G1005,G1003,G1365,G2012,G1000,G2011,G2054,G1460,G2053,G2052,G2051,M1323,G3002,G2009,G2005,G1871,G2002,G1474,G1033,G1153,G1692,G1471,G2063,G2062,G2061
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Coverage
131
Countries

Data Dictionary

[Sample] OAN Gaming TheTradeDesk Sample.csv
Attribute Type Example Mapping
00052dec-008b-4394-8c66-3db5b2545e48
String 000605d0-b6e5-45bd-a8dd-23aa9b9ccf9d
M1116,G1449,G1108,G1009,G1008,G1007,G1005,G1003,G1365,G2012,G1000,G2011,G2054,G1460,G2053,G2052,G2051,M1323,G3002,G2009,G2005,G1871,G2002,G1474,G1033,G1153,G1692,G1471,G2063,G2062,G2061
String G1403,G1400

Description

Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic targeting of gaming audiences based on demographics, interests, and hardware use and more.
OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players. By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts. The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for: - Virtual Reality - Interest in Gaming Subscriptions - Payments - Micropayments - Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers. Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl How you can use our data? There are two main areas where you can use our data: - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.

Country Coverage

Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Pricing

OAN has not published pricing information for this product yet. You can request detailed pricing information below.

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Use Cases

Categories

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Frequently asked questions

What is OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month?

Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic targeting of gaming audiences based on demographics, interests, and hardware use and more.

What is OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month used for?

This product has 5 key use cases. OAN recommends using the data for Advertising, Audience Targeting, Programmatic Advertising, Data Enrichment, and Behavioral Targeting. Global businesses and organizations buy Interest Data from OAN to fuel their analytics and enrichment.

Who can use OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Interest Data. Get in touch with OAN to see what their data can do for your business and find out which integrations they provide.

Which countries does OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month cover?

This product includes data covering 131 countries like USA, Germany, United Kingdom, France, and Brazil. OAN is headquartered in Poland.

How much does OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month cost?

Pricing information for OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month is available by getting in contact with OAN. Connect with OAN to get a quote and arrange custom pricing models based on your data requirements.

What is the data quality of OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month?

You can compare and assess the data quality of OAN using Datarade’s data marketplace. OAN has received 1 review from clients.

What are similar products to OAN Global Gaming Audience Data Gamer Behavioral data for Programmatic Campaigns 500 Player Segments & 1B+ Unique TTD IDs per Month?

This product has 3 related products. These alternatives include Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / TTD IDs, Factori Audience Data 1.2B unique mobile users in APAC, EU, North America and MENA, and Redmob: Third-Party Audience I Global I 1.5B Users & Real-Time. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

OAN

Reach gamers and audiences across the world

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