Frequently Asked Questions about Location Intelligence
What is location intelligence?
Location intelligence refers to the insights that are derived from geospatial data. Such intelligence can be organised and visualised on maps either spatially or chronologically.
Why is location intelligence important?
Location insights make it possible to link online data to real life insights. This is why such intelligence is associated with a wide range of business use cases in fields from marketing to public planning and insurance.
What are some examples of location intelligence?
Common examples of location intelligence and it appearance include customer profile analytics, expansion planning, and risk management. Marketers can use location signals as their triggers for advertising campaigns. Location intelligence can tell business owners where the optimal location for their next store is. Insurance firms can use location analytics to verify insurance issues and mitigate risks from fraudulent claims.