DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback

#	day	ad_id	unix_first_seen	unix_last_seen	first_seen	last_seen	number_of_signals	locationtype	building_id	building_geometry	longitutde	latitude
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx
2	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx
3	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxx
4	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx
5	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx
6	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx
7	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx
8	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx	Xxxxxxxxxx
9	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx
10	xxxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx
...	xxxxxxxxx	xxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxx	xxxxxxxxx	xxxxx	Xxxxxxx

Volume

330M

MAIDs

Data Quality

100%

deterministic

Avail. Formats

.json and .csv

File

Coverage

Countries

History

years

[Sample] DRAKO_MobileLocationData_SampleFile.csv

Attribute	Type	Example	Mapping
day	DateTime	2024-09-01T00:00:00+00:00
ad_id	String	####-##-#*#-##-#######	MAID
unix_first_seen	Integer	1725169664
unix_last_seen	Integer	1725169667
first_seen	DateTime	2024-09-01T05:47:44+00:00
last_seen	DateTime	2024-09-01T05:47:47+00:00
number_of_signals	Integer	1
locationtype	String	HomeLocation
building_id	Integer	11766530
building_geometry	String	POLYGON((-82.594652 41.227174, -82.594802 41.227174, -82....
longitutde	Float	-82.5947270009823
latitude	Float	41.2270929997738

DRAKO's Mobile Ad ID Tourism Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Tourism Data in Canada and the US for city planning, marketing, and advertising.

DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Tourism Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities. MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Tourism Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling. Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors ! Beyond Tourism Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights Moreover, if you’re looking to activate your Tourism Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more ! Data Compliance: All of our Tourism Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

North America (2)

Canada

United States of America

5 years of historical data

330 million	MAIDs
5	years of historical data

Free sample available

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	$2 / CPM

Request detailed pricing

Self-reported by the provider

100%

deterministic

Methods

Frequency

Format

Advertising Consumer Profiling

Analytics

Marketing Strategy

Foot Traffic Analysis

Audience Data Mobile Location Data Travel Data Consumer Travel History Data Tourism Data

330M MAIDs

100% deterministic

2 countries covered

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80% match rate

249 countries covered

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What is DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

DRAKO’s Mobile Ad ID Tourism Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Tourism Data in Canada and the US for city planning, marketing, and advertising.

What is DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Consumer Profiling, Analytics, Marketing Strategy, and Foot Traffic Analysis. Global businesses and organizations buy Audience Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback cover?

This product includes data covering 2 countries like USA and Canada. DRAKO is headquartered in Canada.

How much does DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback cost?

Pricing for DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback starts at USD2 per CPM. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

Businesses can buy Audience Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

This product has 3 related products. These alternatives include DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback, The Data Appeal Flight Data, Travel Booking Data & Tourism Data API, Dataset Global, and Hotel Rates & Pricing Data One Stop Destination For All Hospitality, Travel & Tourism Data Tourism Data Free Customized Data Sample Available. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at

$2 / CPM

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	$2 / CPM

Verified Provider

DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

DRAKO
Effortless Insights from Geolocation - Making Data Work for You

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DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

DRAKO Effortless Insights from Geolocation - Making Data Work for You

Trusted by

DRAKO
Effortless Insights from Geolocation - Making Data Work for You