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DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and ...
DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Se...
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DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback product image in hero

DRAKO | Tourism Data | USA + Canada | 330M+ Devices | Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback

DRAKO
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Data Samples
DRAKO_MobileLocationData_SampleFile.csv
#
day
ad_id
unix_first_seen
unix_last_seen
first_seen
last_seen
number_of_signals
locationtype
building_id
building_geometry
longitutde
latitude
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx
2 xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx
3 xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx
4 xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx
5 Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx
6 Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx xxxxxxx xxxxxxxxx Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx
7 xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx
8 Xxxxx xxxxxxxxxx Xxxxxx xxxxxx Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx Xxxxxxxxxx
9 xxxxxxxxx Xxxxxxxxxx xxxxxxxx xxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx
10 xxxxxxxxxx Xxxxx xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx xxxxx
... xxxxxxxxx xxxxxxx Xxxxxxxxx Xxxxxxx xxxxxxxxxx Xxxxx xxxxxxxxx xxxxxxx Xxxxxx xxxxxxxxx xxxxx Xxxxxxx
Sign In To Preview Data
DRAKO_MobileLocationData_SampleFile.csv
Volume
330M
MAIDs
Data Quality
100%
deterministic
Avail. Formats
.json and .csv
File
Coverage
2
Countries
History
5
years

Data Dictionary

[Sample] DRAKO_MobileLocationData_SampleFile.csv
Attribute Type Example Mapping
day
 DateTime 2024-09-01T00:00:00+00:00
ad_id
 String #**###**-*##*-#**#-*#*#-##*##*##**#* MAID
unix_first_seen
 Integer 1725169664
unix_last_seen
 Integer 1725169667
first_seen
 DateTime 2024-09-01T05:47:44+00:00
last_seen
 DateTime 2024-09-01T05:47:47+00:00
number_of_signals
 Integer 1
locationtype
 String HomeLocation
building_id
 Integer 11766530
building_geometry
 String POLYGON((-82.594652 41.227174, -82.594802 41.227174, -82....
longitutde
 Float -82.5947270009823
latitude
 Float 41.2270929997738

Description

DRAKO's Mobile Ad ID Tourism Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Tourism Data in Canada and the US for city planning, marketing, and advertising.
DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Tourism Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities. MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Tourism Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling. Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors ! Beyond Tourism Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights Moreover, if you’re looking to activate your Tourism Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more ! Data Compliance: All of our Tourism Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Country Coverage

North America (2)
Canada
United States of America

History

5 years of historical data

Volume

330 million MAIDs
5 years of historical data

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Frequency
weekly
monthly
quarterly
yearly
on-demand
Format
.json
.csv

Use Cases

Advertising Consumer Profiling
Analytics
Marketing Strategy
Foot Traffic Analysis

Categories

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Frequently asked questions

What is DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

DRAKO’s Mobile Ad ID Tourism Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Tourism Data in Canada and the US for city planning, marketing, and advertising.

What is DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Consumer Profiling, Analytics, Marketing Strategy, and Foot Traffic Analysis. Global businesses and organizations buy Audience Data from DRAKO to fuel their analytics and enrichment.

Who can use DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Audience Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback cover?

This product includes data covering 2 countries like USA and Canada. DRAKO is headquartered in Canada.

How much does DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback cost?

Pricing for DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback starts at USD2 per CPM. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

Businesses can buy Audience Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to DRAKO Tourism Data USA + Canada 330M+ Devices Resident and Tourism Segmentation - CCPA Compliant, 5 year lookback?

This product has 3 related products. These alternatives include DRAKO Mobile Location Data USA + Canada 330M Devices Analytics and Advertising Data - CCPA Compliant, 5 year lookback, The Data Appeal Flight Data, Travel Booking Data & Tourism Data API, Dataset Global, and Hotel Rates & Pricing Data One Stop Destination For All Hospitality, Travel & Tourism Data Tourism Data Free Customized Data Sample Available. You can compare the best Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$2 / CPM
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM

DRAKO

Effortless Insights from Geolocation - Making Data Work for You
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