Consumer Travel History Data | Travel Data | 330M+ Global Devices | CCPA Compliant product image in hero

Consumer Travel History Data | Travel Data | 330M+ Global Devices | CCPA Compliant

DRAKO
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Sign In To Preview Data
Volume
330M
MAIDs
Data Quality
100%
deterministic
Avail. Formats
.json and .csv
File
Coverage
250
Countries
History
5
years

Data Dictionary

[Sample] DRAKO_MobileLocationData_SampleFile.csv
Attribute Type Example Mapping
day
DateTime 2024-09-01T00:00:00+00:00
String 2eb067ed-f75c-4ba4-a3f7-46b23c95bf8a AAID
unix_first_seen
Integer 1725169664
unix_last_seen
Integer 1725169667
first_seen
DateTime 2024-09-01T05:47:44+00:00
last_seen
DateTime 2024-09-01T05:47:47+00:00
number_of_signals
Integer 1
String HomeLocation Location Name
Integer 11766530 Location ID
String POLYGON((-82.594652 41.227174, -82.594802 41.227174, -82.... Latitude-Longitude
Float -82.5947270009823 Longitude
Float 41.2270929997738 Latitude

Description

DRAKO's Mobile Ad ID Consumer Travel History Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Consumer Travel History Data in Canada and the US for planning, marketing, and advertising.
DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Consumer Travel History Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities. MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Consumer Travel History Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling. Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors ! Beyond Consumer Travel History Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights Moreover, if you’re looking to activate your Consumer Travel History Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more ! Data Compliance: All of our Consumer Travel History Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Country Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (52)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

History

5 years of historical data

Volume

330 million MAIDs
5 years of historical data

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
Frequency
weekly
monthly
quarterly
yearly
on-demand
Format
.json
.csv

Use Cases

Advertising Consumer Profiling
Analytics
Marketing Strategy
Foot Traffic Analysis

Categories

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Frequently asked questions

What is Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant?

DRAKO’s Mobile Ad ID Consumer Travel History Data can help you segment visitors to your geo and help power your programmatic and social media campaigns. Use our 5 year lookback, 4-5 day delay, 330M+ devices Consumer Travel History Data in Canada and the US for planning, marketing, and advertising.

What is Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant used for?

This product has 5 key use cases. DRAKO recommends using the data for Advertising, Consumer Profiling, Analytics, Marketing Strategy, and Foot Traffic Analysis. Global businesses and organizations buy Mobile Location Data from DRAKO to fuel their analytics and enrichment.

Who can use Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Mobile Location Data. Get in touch with DRAKO to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant go?

This product has 5 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant cover?

This product includes data covering 250 countries like USA, China, Japan, Germany, and India. DRAKO is headquartered in Canada.

How much does Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant cost?

Pricing for Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant starts at USD2 per CPM. Connect with DRAKO to get a quote and arrange custom pricing models based on your data requirements.

How can I get Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant?

Businesses can buy Mobile Location Data from DRAKO and get the data via S3 Bucket, SFTP, Email, UI Export, and REST API. Depending on your data requirements and subscription budget, DRAKO can deliver this product in .json and .csv format.

What is the data quality of Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant?

DRAKO has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of DRAKO using Datarade’s data marketplace.

What are similar products to Consumer Travel History Data Travel Data 330M+ Global Devices CCPA Compliant?

This product has 3 related products. These alternatives include Tourism Data Travel Data 330M+ Global Devices CCPA Compliant, The Data Appeal Flight Data, Travel Booking Data & Tourism Data API, Dataset Global, and Unacast Consumer Travel History Data U.S. & Global Location Datasets Current & Historical. You can compare the best Mobile Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$2 / CPM
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based
$2 / CPM