Tourism Data: Best Tourism Datasets & Databases

What is Tourism Data?

Tourism data refers to data collected about travel and tourism patterns, such as visitor numbers, their origins and destinations, length of stay, spending patterns, and tourist attractions visited. This data is collected through various methods, including surveys of tourists, collection of visitor arrival and departure records, analysis of social media activity, and tracking of online booking and reservation systems.

Tourism data is used by various industries, including tourism boards, travel agencies, hotels, transportation providers, and retail businesses, for purposes such as market research, strategic planning, destination management, product development, and marketing campaigns. By leveraging tourism data, these industries can make informed decisions that optimize their operations and maximize their return on investment.

How is Tourism Data collected?

Tourism data is collected from a variety of sources, including government agencies, tourism boards, and private organizations. These sources use a range of methodologies to gather information on travel and tourism patterns, such as:

Surveys: Surveys are commonly used to collect data on tourist behavior, preferences, and demographics. These can be conducted in-person, via telephone or online, and may cover a range of topics, including trip planning, transportation, lodging, activities, and spending habits.

Arrival and departure records: Governments and border agencies collect data on international arrivals and departures, which can provide insight into visitor numbers, origins and destinations, and length of stay.

Social media analysis: Social media platforms provide a wealth of data on travel-related activities, such as check-ins, reviews, and photos. By analyzing this data, researchers can gain insights into travel behavior and preferences.

Online booking and reservation systems: Online booking and reservation systems, such as Expedia and Booking.com, can provide data on travel and accommodation bookings, which can be used to understand travel patterns and preferences.

Other sources: Other sources of tourism data include traffic counters, visitor centers, and accommodation occupancy rates, which can provide information on tourist flows and demand for different types of travel experiences.

By using these sources and methodologies, researchers and organizations can obtain a comprehensive view of travel and tourism patterns, which can inform decision-making in a range of industries.

What are the attributes of Tourism Data?

Tourism data contains a wealth of information on travel and tourism patterns, including the following attributes:

Visitor numbers: Tourism data provides information on the number of visitors to a particular destination, which can help businesses and organizations understand demand for their products and services.

Origin and destination: Tourism data also includes information on where visitors are coming from and where they are going, which can provide insight into travel patterns and help identify key source markets.

Length of stay: Data on the length of visitors’ stays can help businesses and organizations understand how long visitors are staying in a particular destination, which can inform pricing strategies and marketing campaigns.

Spending patterns: Tourism data also includes information on visitors’ spending patterns, such as how much they spend on accommodation, food, transportation, and activities, which can help businesses and organizations understand how to optimize their offerings to maximize revenue.

Demographics: Information on visitors’ demographics, such as age, gender, and income level, can help businesses and organizations understand their target market and develop marketing strategies that resonate with specific customer segments.

Seasonality: Tourism data can also provide information on seasonal trends, such as when visitors are most likely to visit a particular destination, which can help businesses and organizations plan for peak periods and adjust their offerings accordingly.

What is Tourism Data used for?

Tourism data is used for a variety of purposes in different industries. For example, tourism data can be used by destination marketing organizations and travel agencies to identify popular travel trends, create effective marketing strategies, and develop new tourism products and services.

It can also be used by governments to monitor and assess the economic impact of tourism on a local, regional, or national level, inform policies and regulations related to tourism, and plan infrastructure developments to better accommodate tourists.

Furthermore, tourism data is often used by businesses in the tourism industry, such as hotels, restaurants, and tour operators, to optimize their operations and improve customer satisfaction. Overall, tourism data provides valuable insights into travel and tourism patterns, which can inform decision-making across a range of industries.

How can a user assess the quality of Tourism Data?

Assessing the quality of a tourism dataset can be done through the following three steps:

1. Sample the dataset: To assess the quality of a tourism dataset, it is important to sample the data to ensure that it is representative of the population of interest. This can be done by selecting a subset of the data and reviewing it in detail to check for accuracy and completeness.
2. Review the data collection methodology: It is also important to review the methodology used to collect the data to ensure that it is reliable and valid. This can be done by examining the data collection process, including the survey questions used, the sampling method, and the data analysis techniques.
3. Evaluate the data attributes: Lastly, it is important to evaluate the attributes of the data to ensure that they are relevant to the research question or business objective. This can be done by examining the data attributes, such as visitor numbers, origin and destination, spending patterns, demographics, and seasonality, to determine if they are meaningful and useful for the intended purpose.

By following these three steps of sampling, reviewing the data collection methodology, and evaluating the data attributes, users can assess the quality of a tourism dataset and determine whether it is suitable for their specific needs.

What are the different pricing models for a Tourism Dataset?

There are various pricing models available for buying tourism data from external data providers, including the following:

Subscription-based pricing: Some data providers offer subscription-based pricing, where users pay a regular fee, such as monthly or annually, to access a certain amount of data or a particular dataset. This model is often used for accessing real-time data or for ongoing data needs.

Pay-per-use pricing: In this pricing model, users pay for each use or access to a specific dataset or data source. This model is useful for users who have sporadic or infrequent data needs.

Tiered pricing: This pricing model offers different levels of access and pricing depending on the volume of data or the level of data analysis required. This model is useful for users who need flexibility in their data usage and analysis.

Custom pricing: Some data providers offer custom pricing models based on the specific needs and requirements of the user. This model is useful for users with unique data needs or for those who require a high level of customization in their data analysis.

Free data: Some data providers offer certain datasets or data sources for free, often as a way to attract new customers or to promote a particular product or service.

When considering which pricing model to use for buying tourism data, it is important to evaluate the user’s specific data needs, budget, and intended use of the data.

Where can I buy Tourism Data?

Data providers and vendors listed on Datarade sell Tourism Data products and samples. Popular Tourism Data products and datasets available on our platform are Zyte Data | Hospitality, Travel & Tourism Data | Global Coverage | Compliance built in by Zyte, Kido Dynamics Smart Destinations for Tourism - POI Data by Kido Dynamics, and Alqami Global Travel & Tourism data in real-time (hotels, airlines, cruises, car rentals) by Alqami.

How can I get Tourism Data?

You can get Tourism Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Tourism Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Tourism Data APIs, feeds and streams to download the most up-to-date intelligence.