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App + Web Consumer Data | MFour's 1st Party - App + Web Usage Data ...
App + Web Consumer Data | MFour's 1st Party - App + Web Usage Data | 2M consu...
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App + Web Consumer Data | MFour's 1st Party - App + Web Usage Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant product image in hero

App + Web Consumer Data | MFour's 1st Party - App + Web Usage Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

MFour
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Request Data Sample
Volume
3B
events
Avail. Format
.csv
File
Coverage
1
Country
History
4
years

Description

This dataset encompasses 2.5 billion annual data points on app usage and mobile web clickstream activities. Collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), it offers a robust foundation for understanding consumer behaviors.
This dataset encompasses 2.5 billion annual data points on location visits, app usage, and mobile web clickstream activities. Collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), it offers a robust foundation for understanding consumer behaviors. At its core, this dataset contains unstructured event-level data, capturing both brick-and-mortar and app + web visits and interactions. The data is collected from both iOS and Android smartphones, providing an in-depth analysis and interpretation of validated consumer behaviors. One of the key strengths of this dataset, is its utilization of OmniTraffic technology, which seamlessly integrates location, app, and web behaviors from individual consumers. By meticulously tracking the "who, what, where and when" of both online and offline visits, it provides comprehensive insights into consumer journeys. Moreover, this dataset goes beyond mere observation by incorporating validated behaviors to uncover the underlying motivations driving consumer decisions. This deeper understanding of "the why" behind behaviors sets it apart, offering invaluable insights into consumer preferences and trends. - 4+ year history - iOS & Android The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include: - Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives. - Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences. - Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization. - App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention. - Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies. - Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments. The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions. MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

Country Coverage

North America (1)
United States of America

History

4 years of historical data

Volume

3 billion events

Pricing

Free sample available
5% discount if you buy via Datarade
MFour has not published pricing information for this product yet. You can request detailed pricing information below.
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
Frequency
daily
Format
.csv

Use Cases

Consumer Trend Analysis
Consumer Intelligence App Intelligence
App Insights
App Analytics

Categories

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Frequently asked questions

What is App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This dataset encompasses 2.5 billion annual data points on app usage and mobile web clickstream activities. Collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), it offers a robust foundation for understanding consumer behaviors.

What is App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant used for?

This product has 5 key use cases. MFour recommends using the data for Consumer Trend Analysis, Consumer Intelligence, App Intelligence, App Insights, and App Analytics. Global businesses and organizations buy Consumer Behavior Data from MFour to fuel their analytics and enrichment.

Who can use App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with MFour to see what their data can do for your business and find out which integrations they provide.

How far back does the data in App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant go?

This product has 4 years of historical coverage. It can be delivered on a daily basis.

Which countries does App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cover?

This product includes data covering 1 country like USA. MFour is headquartered in United States of America.

How much does App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cost?

Pricing information for App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant is available by getting in contact with MFour. Connect with MFour to get a quote and arrange custom pricing models based on your data requirements.

How can I get App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

Businesses can buy Consumer Behavior Data from MFour and get the data via S3 Bucket. Depending on your data requirements and subscription budget, MFour can deliver this product in .csv format.

What is the data quality of App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

You can compare and assess the data quality of MFour using Datarade’s data marketplace.

What are similar products to App + Web Consumer Data MFour’s 1st Party - App + Web Usage Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product has 3 related products. These alternatives include Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant, Google Play Store Apps / Games Data, Android Apps Data, Consumer Review Data, Top Charts Real-Time API, and Persona enrich 1st-party data with 350+ U.S. consumer personas. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

MFour

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