What is Visit Data? Examples, Datasets and Providers
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
What is Visit Data?
Visit data reveals where people go and how often they visit specific places, all while ensuring privacy through anonymization. It’s an essential tool for understanding real-world consumer behaviors across various locations.If you’re looking to understand foot traffic patterns around your stores or want to see how visitors behave in competitor locations, visit data will be a game-changer for your business strategy.
What Are Examples of Visit Data?
Examples of visit data include:
- Location Coordinates: Exact latitude and longitude of each visit location.
- Visit Timestamp: Date and time when each visit occurred.
- Repeat Visits: Frequency of visits by the same individual over time.
- Demographics: Information on age, gender, or other demographics (if available).
- Foot Traffic Data: Movement patterns within or around a location.
- Entry and Exit Points: Points where visitors enter and leave a location.
- Device Type: Type of device used, like mobile or wearable tech.
- Proximity to Points of Interest (POI): Data on nearby landmarks or stores visited.
Best Visit Databases & Datasets
The best visit datasets provide accurate insights into visitation patterns, dwell times, and visitor demographics. This curated list features the top visit datasets, selected for precision, quality, and trusted providers.
Unacast Visit Data | Global Visit Data | Current & Historical
Echo Analytics | Market Analysis | Visit Data |US | Available Globally | GDPR-Compliant
PREDIK Data-Driven I US Aggregated Foot Traffic Data & Visit Data I Analyze the US South Eastern Area
Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit
SafeGraph Visit Attribution Data | POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata
Visit Data | 1st Party Mobile Data | Mobility Data | 2.4B+ MAU / 500K+ Active Mobile Apps / 30B+ SDKs
POI Visit Attribution + NOISE MEASUREMENT | US Only | Mobility & Places Data | 100% Compliant and Privacy-Protecting
Footfall Data | Foot traffic Data | Mobile Location Data | Visit Data for Finance, Retail & Real estate | Global | 600+ Customers | GDPR compliant
Act data file showing all procedure available in 1 visit
Intuizi Visitation Dataset | Aggregated PoI Footfall Geospatial Data | 6 Countries | Cloud delivery or Visualized via our platform | 400m Uniques
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Top Visit Data Providers & Companies
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Intuizi
CoverageUSAUnited Kingdom+98VWe use intuizi to help us with insight and marketing data - so we can better reach our audiences with relevant messaging, and encourage repeat purchase! Would highly recommend and the team were really helpful.
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Echo Analytics
CoverageUSAUnited Kingdom+47VThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
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Huq Industries
CoverageUSAUnited Kingdom+247VHuq’s data is real-time and that makes the data in the TE dashboard even stronger and more valuable. Both local and central government bodies will be able to use it to get a clearer picture of the real economic impacts of Covid-19 across the country. Benjamin Lucas (PhD, FHEA), Managing Director at 3DI
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Sovereign Intelligence
CoverageUSAUnited Kingdom+247Aurora:GeoStudio® delivers advanced geospatial analytics, observing global movement of over 1 billion smart devices. Available as SaaS and API...GDPR CompliantAutomated AnalyticsWorld-wide Coverage -
Predik Data-driven
CoverageUSAUnited Kingdom+247We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources...Updated & consistentLatam, US, Asia MarketsStrict & precise controls -
Gravy Analytics by Unacast
CoverageUSAUnited Kingdom+245VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Popular Use Cases for Visit Data
Visit data is a versatile resource used across industries to gain insights into visitor patterns and optimize strategies. Key use cases include:
- Location-based Advertising: Deliver targeted advertisements to audiences based on their physical location or visitation patterns, ensuring higher engagement and relevance.
- Urban Mobility Analysis: Analyze movement trends within cities to improve public transportation, infrastructure planning, and urban design.
- Foot Traffic Analytics: Monitor and evaluate the flow of visitors in and around specific locations, such as retail stores or attractions, to optimize layouts and marketing strategies.
- Site Visitation: Measure and track the performance of physical locations like stores, malls, or tourist destinations by analyzing visitation data and trends.
- Location Planning: Use visit data to identify optimal sites for opening new businesses, ensuring proximity to high-demand areas and target demographics.
Main Attributes of Visit Data
Visit data includes a variety of attributes that provide detailed insights into visitor behavior and patterns.
- Geographic Coordinates
- Location Name
- Visitor Count
- Visit Duration
- Traffic Peaks
- Demographics
| Attribute | Type | Description | Action |
|---|---|---|---|
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 104 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 77 datasets | |
| String | The name of a city. | View 62 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 59 datasets | |
| String | The country code in Alpha-2 format (ISO 3166) | View 50 datasets | |
| String | Placekey is a free, universal standard identifier for any physical place, so that the data pertaining to those places can be shared across organizations easily. | View 47 datasets |
Why Is Visit Data Important?
Visit data is crucial for understanding how customers interact with physical locations and digital platforms. It provides actionable insights into traffic patterns, visitor behavior, and engagement metrics, enabling businesses to:
- Optimize marketing campaigns for better reach and ROI.
- Evaluate the performance of retail locations or digital platforms.
- Identify trends and make data-driven decisions about location planning.
For example, businesses can use visit data to improve customer targeting in high-traffic areas or assess the success of an ad campaign by measuring changes in visitation metrics. Access to accurate visit data allows businesses to stay competitive and enhance customer experiences effectively.
Frequently Asked Questions
How Accurate is Visit Data?
Visit data is highly accurate, especially when it’s based on deterministic signals like GPS data. For example, Unacast’s visit data is 100% deterministic, which means it’s reliable and verified.
We suggest to choose deterministic data providers to ensure you’re working with the most precise insights. This is especially important when you need accurate visitation trends.
How Frequently is Visit Data Updated?
Visit data can be updated in real-time, daily, or on-demand depending on your needs. Some datasets also provide historical coverage, allowing you to analyze visitation trends over months or even years. For instance, some providers offer up to three years of historical visit data. For dynamic industries like retail or advertising, we suggest opting for real-time or daily updates to stay ahead of trends and make quicker decisions. Historical data is great for understanding long-term patterns and market shifts.
How Can Visit Data Be Used?
Visit data has a wide range of applications. You can use it for real estate site selection, analyzing customer loyalty, competitive analysis, or even optimizing supply chain strategies. It’s also useful for advertising attribution, helping you track how many visitors your campaigns are driving to physical locations. If you’re looking to expand your business, visit data can help you identify high-potential areas. For marketers, it’s an excellent way to understand the effectiveness of your campaigns based on actual foot traffic.
How is Visit Data Delivered?
Visit data is typically delivered in easy-to-integrate formats like .csv or via APIs, making it simple to connect to your existing tools. Providers often offer delivery through cloud services such as S3 buckets or even on-demand API calls. For businesses that need continuous updates, we recommend setting up an API feed to get the latest data.
How Much Does Visit Data Cost?
The cost of visit data depends on factors such as data volume, geographic coverage, and how frequently you need updates. For example, some providers offer usage-based pricing at $1 per API call, while others offer more affordable monthly or yearly licenses. Start with a free sample, if available on Datarade, to test the data’s quality and ensure it meets your needs before committing to a subscription. This way, you can make sure you’re investing in the right solution.
What Geographic Areas Are Covered by Visit Data?
Visit data can offer global coverage, with datasets available for regions such as North America, Europe, Asia, and South America. Many providers cover over 100 countries, allowing you to analyze foot traffic trends worldwide. Before purchasing, make sure the data covers the specific regions you’re interested in. This ensures that your business decisions are based on the right geographical context.
How is Visit Data Secured?
Providers anonymize visit data to protect user privacy, ensuring compliance with GDPR and other data protection regulations. Only aggregated data is shared, so individual identities are never revealed. We make sure that the data providers follow our stringent privacy protocols. This not only helps protect your customers but also keeps your business in compliance with international data regulations.
