What is Visit Data? Examples, Datasets and Providers

Visit data records visits to specific locations, helping businesses analyze customer behavior and engagement. Here, you’ll find a guide and our top picks for visit data providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Visit Data?

Visit data reveals where people go and how often they visit specific places, all while ensuring privacy through anonymization. It’s an essential tool for understanding real-world consumer behaviors across various locations.If you’re looking to understand foot traffic patterns around your stores or want to see how visitors behave in competitor locations, visit data will be a game-changer for your business strategy.

What Are Examples of Visit Data?

Examples of visit data include:

  • Location Coordinates: Exact latitude and longitude of each visit location.
  • Visit Timestamp: Date and time when each visit occurred.
  • Repeat Visits: Frequency of visits by the same individual over time.
  • Visitor Demographics: Information on age, gender, or other demographics (if available).
  • Foot Traffic Patterns: Movement patterns within or around a location.
  • Entry and Exit Points: Points where visitors enter and leave a location.
  • Device Type: Type of device used, like mobile or wearable tech.
  • Proximity to Points of Interest (POI): Data on nearby landmarks or stores visited.

Best Visit Datasets & APIs

5.0(1)

Unacast Visit Data | Global Visit Data | Current & Historical

Available for 247 countries
50B global signals per day
36 months of historical data
100% deterministic data
Starts at
$1 / API call
Free sample preview
5.0(3)

Echo Analytics | Market Analysis | Visit Data |US | Available Globally | GDPR-Compliant

Available for 4 countries
400 Million Average Monthly Users
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
4.9(2)

Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit

by Factori
Available for 249 countries
150 Country Coverage
1 years of historical data
90% match rate
Available Pricing:
Yearly License
10% Datarade discount

PlaceSense: Visit Data | Certified Footfall & Behavioral Insights | Comprehensive European Coverage

Available for 52 countries
136 Billion Records
3 years of historical data
95% Certified Data Accuracy
Pricing available upon request
Free sample preview
revenue share
4.2(3)
Pricing available upon request
Free sample preview
5.0(17)
Starts at
$0.05 / purchase
Free sample preview
5.0(3)

Footfall Data | Foot traffic Data | Mobile Location Data | Visit Data for Finance, Retail & Real estate | Global | 600+ Customers | GDPR compliant

Available for 249 countries
6 years of historical data
6 years of historical data
85% 0.85 corr. with Walmart sales data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Starts at
$500 / month
Free sample preview
Starts at
ÂĄ9,000,000 / purchase
Free sample preview

Monetize data on Datarade Marketplace

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Visit Data Use Cases

Frequently Asked Questions

How Accurate is Visit Data?

Visit data is highly accurate, especially when it’s based on deterministic signals like GPS data. For example, Unacast’s visit data is 100% deterministic, which means it’s reliable and verified.
We suggest to choose deterministic data providers to ensure you’re working with the most precise insights. This is especially important when you need accurate visitation trends.

How Frequently is Visit Data Updated?

Visit data can be updated in real-time, daily, or on-demand depending on your needs. Some datasets also provide historical coverage, allowing you to analyze visitation trends over months or even years. For instance, some providers offer up to three years of historical visit data. For dynamic industries like retail or advertising, we suggest opting for real-time or daily updates to stay ahead of trends and make quicker decisions. Historical data is great for understanding long-term patterns and market shifts.

How Can Visit Data Be Used?

Visit data has a wide range of applications. You can use it for real estate site selection, analyzing customer loyalty, competitive analysis, or even optimizing supply chain strategies. It’s also useful for advertising attribution, helping you track how many visitors your campaigns are driving to physical locations. If you’re looking to expand your business, visit data can help you identify high-potential areas. For marketers, it’s an excellent way to understand the effectiveness of your campaigns based on actual foot traffic.

How is Visit Data Delivered?

Visit data is typically delivered in easy-to-integrate formats like .csv or via APIs, making it simple to connect to your existing tools. Providers often offer delivery through cloud services such as S3 buckets or even on-demand API calls. For businesses that need continuous updates, we recommend setting up an API feed to get the latest data.

How Much Does Visit Data Cost?

The cost of visit data depends on factors such as data volume, geographic coverage, and how frequently you need updates. For example, some providers offer usage-based pricing at $1 per API call, while others offer more affordable monthly or yearly licenses. Start with a free sample, if available on Datarade, to test the data’s quality and ensure it meets your needs before committing to a subscription. This way, you can make sure you’re investing in the right solution.

What Geographic Areas Are Covered by Visit Data?

Visit data can offer global coverage, with datasets available for regions such as North America, Europe, Asia, and South America. Many providers cover over 100 countries, allowing you to analyze foot traffic trends worldwide. Before purchasing, make sure the data covers the specific regions you’re interested in. This ensures that your business decisions are based on the right geographical context.

How is Visit Data Secured?

Providers anonymize visit data to protect user privacy, ensuring compliance with GDPR and other data protection regulations. Only aggregated data is shared, so individual identities are never revealed. We make sure that the data providers follow our stringent privacy protocols. This not only helps protect your customers but also keeps your business in compliance with international data regulations.