What is Visit Data? Examples, Datasets and Providers
What is Visit Data?
Visit data reveals where people go and how often they visit specific places, all while ensuring privacy through anonymization. It’s an essential tool for understanding real-world consumer behaviors across various locations.If you’re looking to understand foot traffic patterns around your stores or want to see how visitors behave in competitor locations, visit data will be a game-changer for your business strategy.
What Are Examples of Visit Data?
Examples of visit data include:
- Location Coordinates: Exact latitude and longitude of each visit location.
- Visit Timestamp: Date and time when each visit occurred.
- Repeat Visits: Frequency of visits by the same individual over time.
- Visitor Demographics: Information on age, gender, or other demographics (if available).
- Foot Traffic Patterns: Movement patterns within or around a location.
- Entry and Exit Points: Points where visitors enter and leave a location.
- Device Type: Type of device used, like mobile or wearable tech.
- Proximity to Points of Interest (POI): Data on nearby landmarks or stores visited.
Best Visit Databases & Datasets
The best visit datasets provide accurate insights into visitation patterns, dwell times, and visitor demographics. This curated list features the top visit datasets, selected for precision, quality, and trusted providers.
Unacast Visit Data | Global Visit Data | Current & Historical
Echo Analytics | Market Analysis | Visit Data |US | Available Globally | GDPR-Compliant
Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit
SafeGraph Visit Attribution Data | POI and Business Listing Information with Building Footprints and Spatial Hierarchy Metadata
Footfall Data | Foot traffic Data | Mobile Location Data | Visit Data for Finance, Retail & Real estate | Global | 600+ Customers | GDPR compliant
PREDIK Data-Driven I US Aggregated Foot Traffic Data & Visit Data I Analyze the US South Eastern Area
Visit Data | 1st Party Mobile Data | Mobility Data | 2.4B+ MAU / 500K+ Active Mobile Apps / 30B+ SDKs
Europe Visit Data | Footfall & Behavioral Insights | Foot Traffic Data | Geographic Data
POI Visit Attribution + NOISE MEASUREMENT | US Only | Mobility & Places Data | 100% Compliant and Privacy-Protecting
Act data file showing all procedure available in 1 visit
Monetize data on Datarade Marketplace
Popular Use Cases for Visit Data
Visit data is widely used across industries to analyze movement patterns and improve decision-making. A key use case is location-based advertising, where businesses deliver targeted promotions to individuals based on visitation trends. Another common application is urban mobility analysis, leveraging data to understand how people move between locations to improve transit systems. Additionally, foot traffic analytics uses visit data to measure visitor activity and assess performance at specific sites.
Most Important Visit Data Attributes
| Attribute | Description | Example |
|---|---|---|
| Visitor Count | Total number of visits to a location over a period. | E.g., 1,200 visits in a week. |
| Visit Duration | Average time spent by visitors at the location. | E.g., 35 minutes per visit. |
| Visit Frequency | How often visitors return to the location. | E.g., 3 visits per month per visitor. |
| Peak Visit Times | Times with the highest visitor traffic. | E.g., 12 PM - 2 PM on weekdays. |
| Visitor Demographics | Characteristics of visitors, such as age or gender. | E.g., 60% female, aged 18-35. |
| Source of Visits | Origins or triggers of visits (e.g., ads or proximity). | E.g., 50% from nearby offices. |
Frequently Asked Questions
How Accurate is Visit Data?
Visit data is highly accurate, especially when it’s based on deterministic signals like GPS data. For example, Unacast’s visit data is 100% deterministic, which means it’s reliable and verified.
We suggest to choose deterministic data providers to ensure you’re working with the most precise insights. This is especially important when you need accurate visitation trends.
How Frequently is Visit Data Updated?
Visit data can be updated in real-time, daily, or on-demand depending on your needs. Some datasets also provide historical coverage, allowing you to analyze visitation trends over months or even years. For instance, some providers offer up to three years of historical visit data. For dynamic industries like retail or advertising, we suggest opting for real-time or daily updates to stay ahead of trends and make quicker decisions. Historical data is great for understanding long-term patterns and market shifts.
How Can Visit Data Be Used?
Visit data has a wide range of applications. You can use it for real estate site selection, analyzing customer loyalty, competitive analysis, or even optimizing supply chain strategies. It’s also useful for advertising attribution, helping you track how many visitors your campaigns are driving to physical locations. If you’re looking to expand your business, visit data can help you identify high-potential areas. For marketers, it’s an excellent way to understand the effectiveness of your campaigns based on actual foot traffic.
How is Visit Data Delivered?
Visit data is typically delivered in easy-to-integrate formats like .csv or via APIs, making it simple to connect to your existing tools. Providers often offer delivery through cloud services such as S3 buckets or even on-demand API calls. For businesses that need continuous updates, we recommend setting up an API feed to get the latest data.
How Much Does Visit Data Cost?
The cost of visit data depends on factors such as data volume, geographic coverage, and how frequently you need updates. For example, some providers offer usage-based pricing at $1 per API call, while others offer more affordable monthly or yearly licenses. Start with a free sample, if available on Datarade, to test the data’s quality and ensure it meets your needs before committing to a subscription. This way, you can make sure you’re investing in the right solution.
What Geographic Areas Are Covered by Visit Data?
Visit data can offer global coverage, with datasets available for regions such as North America, Europe, Asia, and South America. Many providers cover over 100 countries, allowing you to analyze foot traffic trends worldwide. Before purchasing, make sure the data covers the specific regions you’re interested in. This ensures that your business decisions are based on the right geographical context.
How is Visit Data Secured?
Providers anonymize visit data to protect user privacy, ensuring compliance with GDPR and other data protection regulations. Only aggregated data is shared, so individual identities are never revealed. We make sure that the data providers follow our stringent privacy protocols. This not only helps protect your customers but also keeps your business in compliance with international data regulations.
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- Guide
- FAQ